1. Digital Activism
Training of Trainers
presented by

2. Creating a Strong Training
Agenda
source: sylvar (Flickr)

3. How they learn...
20% of what they hear
50% of what they see & hear
70% of what they write
90% of what they do
source: Edgar Dale’s cone of experience (presentation, slides, workbook, HW)

4. 1) Variety
2) Interactivity
3) Content Specificity
4) Review
5) Breaks
Elements of a Strong Training Agenda

5. 1) Variety
How can we create variety in a
training?
Source: specialkrb (Flickr)

6. Visual Variety
-Powerpoint
(text, photos, diagrams)
-easel
-video

7. -multiple speakers (guest trainers)
source: sylvar (Flickr)
-one speaker (lecture)
-participants speak
Auditory Variety

8. Activity Variety
-structured exercise
-free exercise
Source: cleverCl@i®ê (Flickr)

9. Participation Variety
lead by trainer
-lecture (1 active participant)
-guided discussion/harvesting
(all invited to participate but 1 is most active)

10. Participation Variety
independent groups
-partner (2 participants)
-small groups (3-5 participants)
-full group (all participate)

11. When should you use each?
-lecture (1 active participant)
-guided discussion/harvesting
(all invited to participate but 1 is most active)
-partner (2 participants)
-small groups (3-5 participants)
-full group (all participate)

12. 2) Interactivity

13. Interactivity =
Increasing the number
of active participants

14. 3) Content Specificity
language
culture
technical
expertise
age
interest/cause

15. Specify content for
your audience
1) Past experience
2) Their causes
3) Language

16. 3 Audiences
How would you change your presentation?
1) Lycee Descartes
2) Rural women’s group
3) Government ministry

17. 4) Review

18. Why do review activities?
20% of what they hear
50% of what they see & hear
70% of what they write
90% of what they do
source: Edgar Dale’s cone of experience (presentation, slides, workbook, HW)

19. 5) Breaks

20. Participants need them!
Source: nigelpepper (Flickr)

21. Breaks
1) “Coffee” break every 1.5 hours
at least 15 minutes (20 is best)
2) Activity break every 30 minutes

22. Put the modules in a good order:
1) Simulation – 1 hour
Full group activity with guided review
2) Digital Activism Strategy – 45 minutes
Powerpoint presentation, small group exercise
3) Coffee Break – 20 minutes
4) Lunch Break – 1.5 hours
5) Mobile Strategy – 30 minutes
Case study (Powerpoint images), diagrams on easel, full-group guided discussion
6) Blog Strategy – 30 minutes
Powerpoint presentation, small group exercise
7) Video Strategy – 45 minutes
Powerpoint presentation, small group activity, selection of short videos
8) Social Network Strategy – 45 minutes
Guest speaker, case study, Powerpoint presentation, work sheet (partner exercise)
9) Introduction to Digital Activism – 30 minutes
Videos, full-group guided discussion

23. Powerpoint Skills
source: sylvar (Flickr)

24. Common Mistakes
Describe the elements of
this Powerpoint.

25. Common Mistakes
How would you change
them?

26. Finding Images
Flickr.com
with Creative Commons Attribution license
or
Google Images
always give credit!

32. Excellent Presentation
How is this Powerpoint
better?

33. Excellent Presentation
only title text
vivid & descriptive images
blank or simple background
arrows for screen locations

34. The state of the art in
Powerpoint
(something to aim for)

35. Example: Larry Lessig
Source: Mother Jones Magazine
A technology theorist and university professor
famous from his Powerpoint presentations

36. How would you describe
the style of his Powerpoint?

37. Simulation
Your client has asked for a 3-hour training for university
students on Facebook activism.
1) Create the training agenda.
2) Create a Powerpoint presentation for
one of the modules (about 30 minutes long)
3) Present the module in front of the group.
You have 1 hour.