What Is Marketing and How Does It Grow Your Business and Enhance Your Bottom Line Results? Marketing - Grabs Attention Through Interest and Intrigue and Entertains Your Audience - to Deliver “Results” that Fulfills an Immediate or Latent Needs. Marketing When Done Right, Deepens Each Relationship With Shared Value and Two-Way Communication - To Boost The “Circle of Trust” and Nurtures The “Customer Lifecycle” Marketing Is Not a Department – It Is the Total Sum Of “Integrity of Your Business” The Right Marketing – Attracts Prospects and Customers and Intrigues Them To Your Brand, and Gives You An Opportunity To Share Your Offers With Them to Intensify an Ongoing Relationship. Marketing Is The Process Of - Telling Your Story, To Attract Prospects and Customers, and To Leave a First and “Lasting” Impression! The Golden Key To Powerful Marketing, Is Mastering The “Communication Mix” For Your Brand and With Your Prospects and Customers - With What Works Best –“In The Moment!” At The Forefront Of All Your Marketing Is: “Customer Service First” Mindset = Relationships! You Must Match – Touch Points! Permission Based - Moment by Moment Marketing, by understanding “Personalized Preferences” to Connect. Connect With Omni-Channel Media: Online/Offline, Print, Digital, PR, Social and Mobile, to Magnify Your Friends, Circle of Trust, Advocates, and Loyal Evangelists. In Conclusion: Marketing Is Everything and Everything Is Marketing! How We See, Hear, Speak and Share, but Most Importantly… How We Make Customers FEEL – Is All That Matters Most!

1. Marketing
Magic
Secret
Sauce

2. Wickedly Smart Marketing Magic Secret
Sauce - That Will Sky Rocket Your Bottom
Line Results!
Marketing: Grabs Attention
Through Interest and
Intrigue, and Entertains Your
Audience - to Deliver
“Results” that Fulfills an
Immediate or Latent Need.
~Mary Simon / MatchedMedia

3. You Must First Explore What
Is “Needed” by Your
Audience
Create A Solution To Fulfill –
The Need!

4. Craft the Right Message that
Supports What Needs to Be
Communicated to Your Audience
Share Offerings
That Have Distinct “VALUE”
For Prospects, Customers,
and Partners

5. To Satisfy The Needs
Of Your Target Market -
At A Profit!

6. Marketing Identifies
Unfulfilled Needs and
Desires
It Defines, Measures, and
Quantifies The Size Of Your
Market, and
The Profit Potential.
Marketing Is:
The Right Message,
To The Right Market
And Through The
Right Media

7. Marketing, Connects and
Engages With Your Target
Audience
Enhancing Deeper and More
Meaningful and Lasting
Relationships
The Noisy World of Media Complicates Marketers’
Capability To Connect at a Deep Level, Yet At The
Same Time - Presents Incredible Opportunity To
Produce New Stomping Grounds

8. Marketing Is An Ongoing Share Of
Communication, With Prospects and
Customers In A Way That…
Educates and
Develops
And Strengthens
Relationships and
Trust Over Time!

9. The Right Marketing – Attracts Prospects and
Customers, and Intrigues Them To Your Brand
and Gives You An Opportunity To Share Your
Offers With Them, to Intensify an Ongoing
Relationship
Marketing Is The Process Of - Telling Your
Story, To Attract Prospects and Customers,
and To Leave a First and “Lasting”
Impression!
Marketing When Done Right, Deepens Each
Relationship With Shared Value and Two-Way
Communication - To Boost The “Circle of Trust” and
Nurture The “Customer Lifecycle”

10. Marketing Is Not a Department – It Is the
Total Sum Of “Integrity of Your Business”
~ Mary Simon / Matched Media
Effective Marketing Amplifies Relationships
and Inspires Trust. It Is Not “Push” or
“Pull.” It Is Equal - Give and Take!
The Golden Key To Powerful Marketing, Is
Mastering The “Communication Mix” For Your
Brand and With Your Prospects and Customers -
With What Works Best –“In The Moment!”

11. Think Of All The Ways Your Brand Can Support
Internal and External Connections, By Staying
Laser-Focused on Your Audience, and Share
Your Message on - How You Can Solve Their
“Most Pressing Needs!”
At The Forefront Of All Your Marketing Is:
“Customer Service First” Mindset
= Relationships!
You Must Bridge The Gap Between–
Your “Marketing Mix” to Magnify Your…

12. The Right Message
To The Right Market
And Through The Right Media

13. And Match – Touch Points! Permission
Based - Moment by Moment
Marketing, by understanding
“Personalized Preferences” to
Connect.
How Does It All Work
Together Cohesively
and Seamlessly?

14. Be Clear About Your Brand
and Brand Positioning
Establish Your Value Proposition
(What Makes You Unique?)
Why Should A Customer Buy
From You vs. Any Other
Competitor?

15. Determine Your Business
Strategy, Goals, Objectives and
Latent Needs
Establish Your…
Target Market /
Right Person /
Customer Behaviors
Craft Your Direct
Response Message

16. Connect With Omni-Channel Media…
Online/Offline, Print, Digital, PR,
Social and Mobile
To Magnify Your
Friends, Circle of
Trust, Advocates, and Loyal
Evangelists

17. Share: Content +
Search + Analytics
= Results!
Strategize Your
Reputation Marketing

18. Client Lifecyle
Nurturing
= Repeat Customers
In Conclusion: Marketing Is
Everything and Everything Is
Marketing! How We See, Hear, Speak
and Share, but Most Importantly…
How We Make Customers FEEL – Is All
That Matters Most!
WOW Your Customers – and You Will Have a Customer –
For LIFE!

19. ~ Credits: Heidi Cohen / Riverside Marketing Strategies