Social Media Boot Camp Agenda
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The day will begin with a look back at some of the important changes that have taken place in the social media landscape this past year. Which new social channels should your casino be aware of? What are the important changes that you need to know about on channels that you are already using? Next, we will hear from three casinos of different sizes and representing different jurisdictions. How do they scale their social media programs based on the resources available to them and which channels and practices work best to meet their objectives?
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Social Media Boot Camp Agenda
- 1. Social Media Boot Camp Presented by: Masterminds
- 3. RYAN LEEDS NANCY SMITH VP, Strategy | Masterminds CEO | Masterminds ©2013
- 4. JENNIFER FINK ANDREA JANSSEN VP, Account Director | Masterminds Social Media Manager | Masterminds ©2013
- 5. NOAH BESHEER Interactive Media Specialist, Pinnacle Entertainment MARIO MAESANO Vice President of Marketing, Maryland Live BRIAN BEST Corporate VP of E-Commerce, Boyd Gaming Corporation DERECK SCHOEN Director of Marketing, Aria Casino Resort JULIA CARCAMO Former VP of Brand Marketing, Isle of Capri Casinos RORY SHANAHAN Head of Marketing, Williams Interactive JEFF LAFRANCE Vice President of Marketing, FireKeepers Casino Hotel KARI SMITH Executive Director of Marketing, Morongo Casino ERIN LEVZOW Executive Director of Hotel Marketing and eCommerce, Palms Casino Resort JON WANAMAKER Social Media Manager Hotel Marketing, Bellagio ©2013
- 6. SOCIAL MEDIA BOOT CAMP AGENDA Casino Connections: Social Media Today 9:00-10:00 Building Excitement: Traffic–Driving Content 10:15-11:15 Lunch 11:15-12:45 Social Games: Marketing to Online Players 12:45-1:45 Measuring Success: Social Media Benchmarks 2:00-3:00 Best Of The Best: 2013 Sherpie Winners 3:15-4:15 ©2013
- 8. ©2013
- 9. Social Media is massive. ©2013
- 10. 79% of smartphone users reach for their phone within 15 minutes of waking up in the morning. ©2013
- 11. Facebook is the No. 3 smartphone activity, behind email and web browsing. ©2013
- 12. Facebook has 1.1 billion monthly active users worldwide. ©2013
- 13. The average person spends 30 minutes each day on Facebook. ©2013
- 14. Smartphone users check their social accounts 13 or more times per day. ©2013
- 15. Twitter receives 2x more search queries per month than Bing and Yahoo combined. ©2013
- 16. Three out of four CMOs say Social Media Impacts Sales. ©2013
- 17. Social Media is not just another channel — it has become part of our lives.
- 19. This is the most exciting time to be a marketer ever. ©2013
- 20. Social media is not like any other channel. ©2013
- 21. ©2013
- 22. 90% of consumers trust recommendations from people they know Social media recommendations top all other media sources Source: Buddy Media / booz&co: From Campaigns to Capabilities The Impact of Social Media on Marketing and Beyond 2012 ©2013
- 23. BRANDS ON FACEBOOK: WHAT IS THE POTENTIAL? Likely to spend $368 Likely to recommend 74% Likely to spend $150 Likely to recommend 38% ©2013
- 24. BRANDS ON FACEBOOK: WHAT IS THE POTENTIAL? freelogovectors.com Download Vector Logos, Brand Logos And Logotypes Likely to spend $1,103 Likely to recommend 77% Likely to spend $598 Likely to recommend 39% ©2013
- 25. BRANDS ON FACEBOOK: WHAT IS THE POTENTIAL? Likely to spend $87 Likely to recommend 62% Likely to spend $7 Likely to recommend 16% ©2013
- 26. VALUE OF A FAN: ACROSS BRANDS 2013 ©2013
- 27. VALUE OF A FAN: ACROSS BRANDS 2013 H&M $306.08 x 16,261,519 = $4,977,325,735.52 ©2013
- 28. But it’s not free. ©2013
- 29. “You can’t just say it, you have to get the people to say it to each other” – James Farley, Ford CMO ©2013
- 30. If there is one thing that stays constant in social media—it’s that it’s always changing. ©2013
- 31. ©2013
- 32. PINTEREST USAGE STATS 70 million users 2.5 billion page views per month 80% women 14 + minutes per visit ©2013
- 33. PINTEREST USAGE STATS 70 million users 2.5 billion page views per month 80% women 14 + minutes per visit ©2013
- 34. PINTEREST USAGE STATS 70 million users 2.5 billion page views per month 80% women 14 + minutes per visit ©2013
- 35. PINTEREST USAGE STATS 70 million users 2.5 billion page views per month 80% women 14 + minutes per visit ©2013
- 36. What are people doing?
- 37. What are people doing? Expressing themselves through images relevant to their lives
- 38. What are people doing? Expressing themselves through images relevant to their lives Reminding themselves of things they want to do, buy or revisit
- 39. What are people doing? Expressing themselves through images relevant to their lives Reminding themselves of things they want to do, buy or revisit Sharing and recommending things they think others should know about
- 40. What is the potential?
- 41. More than 1 in 5 Pinterest users has pinned an item they later purchased.
- 42. Pinterest shoppers spend an average of $140-180 per order. ©2013
- 44. Who’s doing it right? ©2013
- 47. Enables its users to create and post six-second video clips with their mobile device. ©2013
- 48. VINE USAGE STATS Most downloaded app in the Apple store in April 2013. ©2013
- 49. VINE USAGE STATS Most downloaded app in the Apple store in April 2013. More than 40 million users. ©2013
- 50. VINE USAGE STATS Most downloaded app in the Apple store in April 2013. More than 40 million users. Five tweets per second contain a Vine link. ©2013
- 51. VINE USAGE STATS Most downloaded app in the Apple store in April 2013. More than 40 million users. Five tweets per second contain a Vine link. A branded Vine is 4x more likely to be seen than a branded video. ©2013
- 52. Who’s doing it right? ©2013
- 56. video ©2013
- 57. ©2013
- 58. WHAT IS INSTAGRAM VIDEO? 150 million monthly active users ©2013
- 59. WHAT IS INSTAGRAM VIDEO? 150 million monthly active users Five million videos were uploaded in the service’s first 24 hours. ©2013
- 60. WHAT IS INSTAGRAM VIDEO? 150 million monthly active users Five million videos were uploaded in the service’s first 24 hours Instagram videos are creating two times more engagement than Instagram photos ©2013
- 61. Who’s doing it right? ©2013
- 62. PALMS ©2013
- 63. PALMS ©2013
- 64. PALMS ©2013
- 65. PALMS ©2013
- 66. WHAT’S THE POTENTIAL? Promote content easily in a fun visual way ©2013
- 67. WHAT’S THE POTENTIAL? Promote content easily in a fun visual way Content can be shared on Facebook, Twitter, etc. ©2013
- 68. WHAT’S THE POTENTIAL? Promote content easily in a fun visual way Content can be shared on Facebook, Twitter, etc. Makes it easier for users to participate in video promotions and/or contests ©2013
- 69. WHAT’S THE POTENTIAL? Promote content easily in a fun visual way Content can be shared on Facebook, Twitter, etc. Makes it easier for users to participate in video promotions and/or contests Easier for users to digest ©2013
- 70. WHAT’S THE POTENTIAL? Promote content easily in a fun visual way Content can be shared on Facebook, Twitter, etc. Makes it easier for users to participate in video promotions and/or contests Easier for users to digest Easier for a customer to share a bad experience ©2013
- 71. ©2013
- 72. SOCIAL MEDIA BOOTCAMP AGENDA Casino Connections: Social Media Today 9:00-10:00 Building Excitement: Traffic Driving Content 10:15-11:15 Lunch 11:15-12:45 Social Games: Marketing to Online Players 12:45-1:45 Measuring Success: Social Media Benchmarks 2:00-3:00 Best Of The Best: 2013 Sherpie Winners 3:15-4:15 ©2013
- 74. Brian Best Corporate VP of E-Commerce, Boyd Gaming Corporation ©2013
- 75. Erin Levzow Executive Director of Hotel Marketing and eCommerce, Palms Casino Resort ©2013
- 76. Palms Casino Resort Las Vegas Where are we….
- 77. And….
- 78. Integration
- 79. Photo Albums and Sharing
- 80. Kari Smith Executive Director of Marketing, Morongo Casino ©2013