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// FACEBOOK

PLATFORM CHANGES –
WHAT’S NEW

MASTERMINDS
•	
•	
•	
•	

Look
Interaction
Discovery
Metrics
MASTERMINDS
// TIMELINE

MASTERMINDS
// TIMELINE

MASTERMINDS
// TIMELINE
•	 About

MASTERMINDS
// TIMELINE
•	 Friends

MASTERMINDS
// TIMELINE
•	 Photos

MASTERMINDS
// TIMELINE
•	 Maps

MASTERMINDS
// TIMELINE
•	 Likes and Interests

MASTERMINDS
// TIMELINE
•	 Music, Video, News, Games

MASTERMINDS
// TIMELINE
•	 Timeline

MASTERMINDS
//
TIMELINE FOR BRANDS?

MASTERMINDS
// TICKER

MASTERMINDS
// TICKER
•	 Used for light activity
•	 Makes News Feed less noisy

MASTERMINDS
// NEWS

FEED

MASTERMINDS
// NEWS FEED
•	 “Top Stories” and “Most Recent” stories

MASTERMINDS
// NEWS FEED
•	 High quality content can become a “Top Story”

MASTERMINDS
// NEWS FEED
•	 User control

MASTERMINDS
GREAT CONTENT

//IS

KING
MASTERMINDS
We spent the last year
making it so that you can
connect to anything you
want, in any way you want.

- Mark Zuckerberg
MASTERMINDS
//OPEN

GRAPH API

MASTERMINDS
//OPEN GRAPH API

MASTERMINDS
//OPEN GRAPH API – LIFESTYLE ACTIONS

HOTEL

MASTERMINDS
// CONTEXTUAL VERBS

MASTERMINDS
// CONTEXTUAL VERBS

MASTERMINDS
//OPEN GRAPH API – LIFESTYLE ACTIONS

Jen likes Inception

VS
Jen watched Inception on Netflix

MASTERMINDS
//OPEN GRAPH API – LIFESTYLE ACTIONS

Ryan likes The Rolling Stones

VS
Ryan listened to Beast of Burden
by The Rolling Stones on Spotify

MASTERMINDS
//OPEN GRAPH API – LIFESTYLE ACTIONS

Nancy likes Sex and the City Slots

VS
Nancy played Sex and the City Slots
at the Venetian with Ryan

MASTERMINDS
Today we’re making it
possible to build a completely
new class of apps and to
rethink a lot of industries at
the same time.

- Mark Zuckerberg
MASTERMINDS
//FRICTIONLESS
EXPERIENCE

MASTERMINDS
//FRICTIONLESS EXPERIENCE
•	 Redesigned permissions

MASTERMINDS
//FRICTIONLESS EXPERIENCE
•	 Automatic sync with Timeline

MASTERMINDS
//FRICTIONLESS EXPERIENCE
•	 Individual actions in Ticker

MASTERMINDS
//FRICTIONLESS EXPERIENCE
•	 Compiled summaries in News Feed

MASTERMINDS
//GRAPH

RANK

MASTERMINDS
// GRAPH RANK
•	 Edge Rank for app
•	 Discovery

MASTERMINDS
//APP

METRICS

MASTERMINDS
//APP METRICS
•	 Optimize!

MASTERMINDS
//APP METRICS
•	 Optimize!

MASTERMINDS

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