1. // SOCIAL
MEDIA MEASUREMENT
The Most Valuable Metrics
MASTERMINDS

2. // WHAT A
MONTHLY
REPORT SHOULD INCLUDE:
• Size of Your Databases
• Who’s Talking About You
• Engagement Level
• Total Reach
• Total Impressions
• Unique Email Opt-ins Collected
• Unique Players Club Numbers Collected
MASTERMINDS

3. //SIZE
OF YOUR DATABASES
• Likes
• Followers
• Subscribers
MASTERMINDS

4. // WHO’S TALKING ABOUT YOU
• Talking About This
• The number of unique individuals who have
created a story about your Facebook Page
• Types of stories include:
• Liking your Facebook Page
• Liking, commenting on, or sharing a
post from your Facebook Page
• Answering a question you asked on your Page
• Responding to an event you posted on your Page
• Mentioning your Page within their own posts
• Tagging your Page in an uploaded picture
• Checking in to or recommending your Facebook Place
MASTERMINDS

5. // WHO’S TALKING ABOUT YOU
• Talking About This
• The number of unique individuals who have
created a story about your Facebook Page
• Types of stories include:
• Liking your Facebook Page
• Liking, commenting on, or sharing a
post from your Facebook Page
• Answering a question you asked on your Page
• Responding to an event you posted on your Page
• Mentioning your Page within their own posts
• Tagging your Page in an uploaded picture
• Checking in to or recommending your Facebook Place
MASTERMINDS

6. // WHO’S TALKING ABOUT YOU
• Twitter
• Retweets
• @Mentions
• Pinterest
• Repins
• Google +
• +1s
• Shares
MASTERMINDS

7. ENGAGEMENT LEVEL
• Shows the overall health of your Facebook page
• Average engagement level among
casinos is between 4-6%
MASTERMINDS

8. ENGAGEMENT LEVEL
• Shows the overall health of your Facebook page
• Average engagement level among
casinos is between 4-6%
MASTERMINDS

9. ENGAGEMENT LEVEL
• Shows the overall health of your Facebook page
• Average engagement level among
casinos is between 4-6%
# of people
“Talking About This”
÷
# of Likes on your page
=
Engagement Level
MASTERMINDS

10. ENGAGEMENT LEVEL
• Where to find it
• Engagement Level = 24%
MASTERMINDS

11. ENGAGEMENT LEVEL
Property
Likes
Talking About This
Engagement Level
Spa Resort Casino
14,854
3,626
24%
Pechanga
Resort & Casino
194,108
4,670
2%
Cosmopolitan
110,962
10,554
10%
MASTERMINDS

12. TOTAL REACH AND IMPRESSIONS
MASTERMINDS

13. TOTAL REACH AND IMPRESSIONS
• Total Reach: The unique number of people who saw
any content associated with your page (including
Ads/Sponsored Stories).
• Total Impressions: The total number of times your
content was viewed by Facebook users.
MASTERMINDS

14. TOTAL REACH AND IMPRESSIONS
• Total Reach: The unique number of people who saw
any content associated with your page (including
Ads/Sponsored Stories).
• Total Impressions: The total number of times your
content was viewed by Facebook users.
MASTERMINDS

15. TOTAL REACH AND IMPRESSIONS
• Facebook
MASTERMINDS

16. TOTAL REACH AND IMPRESSIONS
• Other social networks
MASTERMINDS

17. // EMAIL
OPT-INS AND
PLAYERS CLUB NUMBERS
• Collected through promotions
• Find out who your fans and followers
are and what they’re worth
MASTERMINDS

18. //AVERAGE VALUE
OF A FOLLOWER ON
YOUR SOCIAL MEDIA CHANNELS
MASTERMINDS

19. //QUESTIONS?
MASTERMINDS

20. // SOCIAL
MEDIA MEASUREMENT
The Most Valuable Metrics
MASTERMINDS