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  1. The History of Netflix Netflix was formed in California in 1997 by Reed Hastings and Marc Randolph. 2 1998 as the first DVD rental site. In 2002,IPO at a selling price of one dollar per share 193 million subscribers In 2007, Netflix introduced its streaming service.
  2. Netflix Analysis Netflix Technology Netflix Creativity Netflix Consumer Demands 3
  3. Netflix PESTEL Analysis 4
  4. Netflix Porter’s Five Forces Analysis 5 Bargaining Power of Consumers Bargaining Power of Suppliers Internal Rivalry Substitute Products and Services Entry of New Competitors
  5. Netflix’s Business Model Cutting Out The Middleman Business Model Platform Business Models Unlimited Subscription Business Model 6
  6. Netflix Business Model 7
  7. Netflix VRIO Analysis Netflix Inc. VRIO & VRIN Analysis & Table (Resource-Based View) ORGANIZATIONAL RESOURCES & CAPABILITIES V R I O N Competitive Disadvantage: High dependence on third-party entertainment content producers Competitive Parity or Equality: Innovativeness ✔ Information technology assets ✔ Temporary Competitive Advantage: Support and licenses from entertainment content creators and copyright holders ✔ ✔ Unexploited Competitive Advantages: High potential for online music distribution ✔ ✔ ✔ High potential for online textual content distribution ✔ ✔ ✔ VRIN/VRIO core competencies (Long-Term/Sustained Competitive Advantages): High equity of the Netflix brand ✔ ✔ ✔ ✔ ✔ Large platform of content producers and consumers ✔ ✔ ✔ ✔ ✔ High capacity for original content creation ✔ ✔ ✔ ✔ ✔ 8
  8. Netflix value chain and supply chain 9
  9. Thank You 10