How to stand out at SXSW -- Tocquigny taco tour case study

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As an Austin-born digital ad agency, we LOVE our tacos. So, we shared our passion and took our SXSW friends to the best taco joints in town.

Marketing Business Technology

SXSW 2014 AUSTIN, TX

THE OPPORTUNITY CREDITS
THE SOLUTION
SXSW Interactive attracts over 35,000 people from around the world
to participate in one of the largest festivals for new technology, digital
trends and entrepreneurship. Unfamiliar with Austin and overwhelmed
by the downtown crowds, these trendsetters and tastemakers are
looking for a way to escape the long lines and explore the uniqueness
of Austin.
Prentice Howe
Executive Creative Director/Writer
Bryan Keplesky
Art Director/Illustrator/Designer
Christi Sears
Writer
Matthew Godfrey
Designer
Benjamin Bissonnette
Web Developer
Tocquigny
Ad Agency
As an Austin-born digital ad agency, Tocquigny has a love affair with
tacos. So we shared this passion with our SXSW friends and treated
them to an experience they’ll never forget: complimentary shuttles
from downtown to local taco joints - with free local craft beer along the
way. The mantra: “Escape for an hour. Eat like an insider.”
To market the tour, Tocquigny created a responsive microsite, an email
campaign, social media properties, printed collateral, event signage,
and branded giveaways and apparel. In the end, SXSW attendees
didn’t just leave Austin with new apps on their smart phone and a
grab bag full of useless tchotchkes. They left with a memorable Austin
experience unlike any other.

THE BUS

THE BUS (CONTINUED)

THE EXPERIENCE

ILLUSTRATIONS

CUSTOM TYPEFACE

ONLINE
View website here. Mobile
WATCH THE VIDEO here.

COLLATERAL
Flyer
Koozies Signage
T-Shirt

GRACIAS.

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Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

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Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

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Getting into the tech field. what next

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Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

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Introduction to Data Science

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Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

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The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

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12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

12 Ways to Increase Your Influence at Work

How to stand out at SXSW -- Tocquigny taco tour case study

1. SXSW 2014 AUSTIN, TX

2. THE OPPORTUNITY CREDITS THE SOLUTION SXSW Interactive attracts over 35,000 people from around the world to participate in one of the largest festivals for new technology, digital trends and entrepreneurship. Unfamiliar with Austin and overwhelmed by the downtown crowds, these trendsetters and tastemakers are looking for a way to escape the long lines and explore the uniqueness of Austin. Prentice Howe Executive Creative Director/Writer Bryan Keplesky Art Director/Illustrator/Designer Christi Sears Writer Matthew Godfrey Designer Benjamin Bissonnette Web Developer Tocquigny Ad Agency As an Austin-born digital ad agency, Tocquigny has a love affair with tacos. So we shared this passion with our SXSW friends and treated them to an experience they’ll never forget: complimentary shuttles from downtown to local taco joints - with free local craft beer along the way. The mantra: “Escape for an hour. Eat like an insider.” To market the tour, Tocquigny created a responsive microsite, an email campaign, social media properties, printed collateral, event signage, and branded giveaways and apparel. In the end, SXSW attendees didn’t just leave Austin with new apps on their smart phone and a grab bag full of useless tchotchkes. They left with a memorable Austin experience unlike any other.

4. THE BUS (CONTINUED)

5. THE EXPERIENCE

6. ILLUSTRATIONS

7. CUSTOM TYPEFACE

8. ONLINE View website here. Mobile WATCH THE VIDEO here.

9. COLLATERAL Flyer Koozies Signage T-Shirt