Childrens OTC - UK - March 2014:Industry Trends, Size and Shares Research Report @ http://www.researchmoz.us/childrens-otc-uk-march-2014-report.html

1. Childrens OTC - UK - March 2014
The market has been impacted by parental reluctance to treat their child without professional help as well as reduced innovation. Encouraging parents to treat
their children at home, by offering better advice, as well as raising their confidence in brands by better engaging with them using social media could encourage
product usage. Additionally, as parents show interest in dosing tools, this suggests room for innovations in this area.
table Of Content
introduction
definitions
methodology
consumer Research
abbreviations
executive Summary
the Market
figure 1: Retail Value Sales Of Children’s Otc Market, By Sector, 2008-18
market Factors
companies, Brands And Innovation
figure 2: New Launches In Children’s Otc, % Share, Branded Vs Own-label, 2009-13
the Consumer
figure 3: Ailments Suffered, January 2014
figure 4: Courses Of Action, January 2014
what We Think
issues And Insights
market Hampered By Parents Seeking Professional Help
the Facts
the Implications
low Level Of Product Innovation, Despite Growing Consumer Base
the Facts
the Implications
trend Application
trend: Help Me Help Myself
trend: Prepare For The Worst
mintel Futures Trend: East Meets West
market Drivers
key Points
rise In Child Population
figure 5: Trends In The Age Structure Of The Uk Child Population, 2008-18
more Gp Consultations For Children
figure 6: Number Of Prescriptions Per Person, Uk, 2006-12
parents Using Internet For Research
figure 7: Online Activities Done In The Past Three Months, By Mums And Dads, June 2013
increase Access To Online “consultations”?
media Scares About Children’s Otc
who’s Innovating?
Childrens OTC - UK - March 2014

2. key Points
increased Focus On Babies
figure 8: New Launches In Children’s Otc, % Share, By Target Age Group, 2009-13
own-label Shows Steady Rise
figure 9: New Launches In Children’s Otc, % Share, Branded Vs Own-label, 2009-13
figure 10: Examples Of Own-label Launches In 2013
pain Relief Remains An Important Focus
figure 11: New Launches In Children’s Otc, % Share, By Sub-category, 2009-13
figure 12: Decongestants Launched In January 2014
top Manufacturers
figure 13: New Launches In Children’s Otc, By Company, 2009-13
market Size And Forecast
key Points
little Growth Historically
figure 14: Value Sales Of Children’s Otc, 2008-18
struggling Market
figure 15: Retail Value Sales Of Children’s Otc Market, By Sector, 2008-18
forecast Methodology
segment Performance
key Points
analgesics And Head Lice Treatments Grow In Value
figure 16: Retail Value Sales Of Children’s Otc, 2012-13
nappy Rash Treatments And Cough Liquids Show Decline
market Share
key Points
calpol Remains The Leader
figure 17: Retail Value Sales Of The Children’s Otc Market By Brand, 2012-13
companies And Products
johnson & Johnson
figure 18: Mcneil Healthcare (uk) Limited Financial Performance, 2011-12
figure 19: Examples Of New Product Launches By Mcneil Healthcare (j&j) In The Uk Children’s Otc Market, 2013
reckitt Benckiser
figure 20: Reckitt Benckiser Financial Performance, 2011-12
figure 21: Examples Of New Product Launches By Reckitt Benckiser In The Uk Children’s Otc Market, 2013
procter & Gamble
figure 22: Procter & Gamble Financial Performance, 2011-12
figure 23: Examples Of New Product Launches By Procter & Gamble In The Uk Otc Market, 2013
glaxosmithkline
figure 24: Glaxosmithkline Uk Limited Financial Performance, 2011-12
figure 25: Examples Of New Product Launches By Glaxosmithkline In The Uk Otc Market, 2013
novartis
figure 26: Novartis Consumer Health Uk Limited Financial Performance, 2011-12
figure 27: Examples Of New Product Launches By Novartis Consumer Health In The Uk Otc Market, 2013
thornton & Ross
figure 28: Thornton & Ross Limited Financial Performance, 2012-13
figure 29: Examples Of New Product Launches By Thornton & Ross In The Uk Otc Market, 2013
brand Communication And Promotion
Childrens OTC - UK - March 2014

3. key Points
growing Emphasis On Other Media
figure 30: Main Monitored Media Advertising Expenditure By Media Type Of Analgesics, Cold And Flu, Allergy And Indigestion Remedies, 2008-13
j&j Leads Advertising Spend
figure 31: Main Monitored Media Advertising Spend By Top Spending Brands Of Children’s Otc Products, 2013
channels To Market
key Points
grocery Multiples Rise In Sales
figure 32: Retail Value Sales Of The Uk Children’s Otc Market, By Sector, 2012-13
the Consumer – Ailments Suffered
key Points
cold/flu Common In Larger Households
figure 33: Ailments Suffered, January 2014
ailments In School-age Children
babies Suffer From The Most Ailments
the Consumer – Treatments Sought
key Points
parents Are Most Likely To Seek Professional Help
figure 34: Treatments Sought, January 2014
pain Relief Is Preferred Treatment
seeking Professional Advice
figure 35: Courses Of Action, January 2014
brand Loyalty Is High
internet Usage
the Consumer – Interest In New Products
key Points
dosage Offers Opportunities
figure 36: Interest In New Products, January 2014
parents Want Help
the Consumer – Attitudes Towards Children’s Sickness
key Points
looking After A Sick Child Is Stressful
figure 37: Attitudes Towards Children’s Sickness, January 2014
strengthening The Immune System Is Key
parents Show Confidence In Non-prescription Remedies
appendix – The Consumer – Ailments Suffered
figure 38: Ailments Suffered By Children, January 2014
figure 39: Most Common Ailments Suffered By Children, By Demographics, January 2014
figure 40: Next Most Common Ailments Suffered By Children, By Demographics, January 2014
figure 41: Other Common Suffered By Children, By Demographics, January 2014
repertoire
figure 42: Repertoire Of Ailments Suffered By Children, January 2014
figure 43: Repertoire Of Ailments Suffered By Children, By Demographics, January 2014
Childrens OTC - UK - March 2014

4. appendix – The Consumer – Treatments Sought
figure 44: Treatments Sought, January 2014
figure 45: Most Common Treatments Sought, By Demographics, January 2014
figure 46: Next Most Common Treatments Sought, By Demographics, January 2014
figure 47: Treatments Sought, By Selected Ailments Suffered By Children, January 2014
figure 48: Course Of Action, January 2014
figure 49: Most Common Course Of Action, By Demographics, January 2014
figure 50: Next Most Common Course Of Action, By Demographics, January 2014
appendix – The Consumer – Interest In New Products
figure 51: Interest In New Products, January 2014
figure 52: Most Common Interest In New Products, By Demographics, January 2014
figure 53: Next Most Common Interest In New Products, By Demographics, January 2014
figure 54: Interest In New Products, By Most Common Treatments Sought, January 2014
appendix – The Consumer – Attitudes Towards Children’s Sickness
figure 55: Attitudes Towards Children’s Sickness, January 2014
figure 56: Most Common Attitudes Towards Children’s Sickness, By Demographics, January 2014
figure 57: Next Most Common Attitudes Towards Children’s Sickness, By Demographics, January 2014
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Childrens OTC - UK - March 2014