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1. Why Established Businesses Can Be Digital Innovators Too
And How to Make it Happen

2. So you’ve landed your dream job.

3. Head of digital
innovation
for a big, established
organisation

4. Every day you wake up feeling inspired by the possibilities.
This is

5. To start again
and design whole new
ways of working?
Who wouldn’t want the chance to redesign a traditional business for the digital age?

6. Web

7. Web Mobile

8. Web Mobile Open source

9. Web Mobile Open source Open APIs

10. Web Mobile Open source Open APIs
Service design

11. Web Mobile Open source Open APIs
Service design User interaction
design

12. Web Mobile Open source Open APIs
Service design User interaction
design
Open
innovation

13. Web Mobile Open source Open APIs
Service design User interaction
design
Open
innovation
anything
as-a-platform

14. These are things you want to seize on right now.
Web Mobile Open source Open APIs
Service design User interaction
design
Open
innovation
anything
as-a-platform

15. They could make your business so much more efficient.
(And your customers’ lives so much better.)

16. You know how to do it. You know it will work. And you know it will be

17. But there’s a problem.

18. Or rather, many problems.

19. Because, despite what the job description might have implied...
...isn’t like being the
founder of a funky
web startup.
...being head of digital
innovation in a big,
established business...

20. Sure, in some ways it might *seem* similar.
Maybe your employer
rented some
office space for you
and your team.

21. Maybe they said you were free to “ideate”.

22. Maybe they gave you a budget for Macbooks and Sharpies
and said it was OK to wear hoodies and choose your own working hours.

23. Maybe you’re reading this from a retro
Eames lounger in an
artisanally-converted Victorian factory.

24. Maybe you’re reading this from a retro
Eames lounger in an
artisanally-converted Victorian factory.

25. But that’s about where the similarities end.
(If they even started. More likely you’re reading this from a
grey cubicle in a nondescript office building in Croydon.)
Because when it comes to digital innovation, startups have a
advantage.

26. They don’t have to deal with any of the things that frustrate you on a daily basis:
Crap, 1990s-era IT systems that take up 90% of IT’s time

27. Stupid, pre-digital processes that perpetuate inefficiency

28. Near-retirement-age senior management with zero incentive to do anything differently

29. A ridiculously over-zealous Risk & Compliance department

30. Budget holders who want advance proof that an idea will definitely work

31. Employees who are utterly resistant to change (and want you to know it)

32. Implementing any kind of change – let alone the radical change
you envisage – is extraordinarily hard when the business’s
response to your proposal is usually something like:
It’s too risky

33. It’s too expensive

34. What if it doesn’t work?

35. No one’s got time to build this on spec

36. We don’t have the skills to build this

37. We don’t have the tools to build this

38. Where’s the evidence this will work?

39. Some days, you feel you’d be better off just leaving,
and actually founding one of those funky web startups.

40. Three quarters of
entrepreneurs who
previously worked
for large companies
say they left because
they couldn’t be
entrepreneurial
there*.
* Accenture, Harnessing
The Power of Entrepreneurs
to Open Innovation,
September 2015

42. It needs you to make it great again.
To make it a shining beacon of
helpfulness, efficiency, product
excellence and awe-inspiring
customer service.
Your organisation needs you.

43. They need you to fix all the stuff they hate about
your organisation: the bureaucracy, the delays,
the shoddy service, the inconvenience.
More importantly, your customers need you.

44. They’re realising that avoiding risk,
moving cautiously, making small
incremental improvements and
demanding a 100-page business case
before making an investment decision are
not a sure path to continued success.
They’re a fast track to imminent disruption.
And, although it may not seem like it,
senior management need you.

45. This epiphany is happening across the board, even
in the most risk-averse and regulated sectors.
It’s happening in financial services,
which is under threat from new entrants
with a focus on a slick customer experience.

46. Nationwide Building Society has used
a Low-code development platform to
quickly build apps and services that
transform the customer’s experience of
over 30 different processes. From ISA
switching to SMS balance notifications,
Nationwide is using customer-centric
digital innovation to stay #1 on the high
street for customer service.

47. It’s happening in local government,
where deep budget cuts are forcing radical
new ways of thinking.

48. Paul Brewer at Adur & Worthing Council
has taken a disruptive approach to
dealing with austerity cuts,
fundamentally rethinking and digitising
the council’s processes. He’s transformed
operations in lightning-quick time, using
“fast IT” tools to prototype, test and
learn quickly. His efforts saw the Sussex
council carry off the 2015 Digital
Innovation Award from the Society of
Public Sector IT managers (Socitm).

49. It’s happening in the travel industry,
where traditional operators are having to contend
with powerful upstarts.

50. David Spickett at Thomas Cook had an
idea for an app that would decimate the
time to resolve a customer complaint.
Given a budget of £20k to experiment, he
built a working prototype in 4-6 weeks,
tested it with colleagues and customers,
and got it live in less than 6 months. Now,
30% of complaints are resolved within 48
hours, and average resolution time has
fallen from 28 days to 7.

51. These radical innovators have persevered against the odds –
using lean startup approaches, low-cost digital platforms and
the sheer force of persistence to push through their ideas.
In doing so, they’ve
their organisations – and their customers’ lives – for the better.

52. If they can do it, so can you.

53. And if you’d like some help with getting
the right tools to do it, take a look at MATS.
It’s the Low-code development platform that’s driving digital
innovation at Thomas Cook, Nationwide Building Society,
Adur & Worthing Council and many more.

54. MATS is easy to use, quick to learn, cheap to
license, and designed for non-coders.
Our customers use it to prototype, test and refine
new, game-changing apps and services
really, really fast.

55. So if you want to move fast and change things,
it’s a great place to start.

56. www.matssoft.com
Click here to our eBook:
“How to beat the digital
disruptors at their own game”