2. WME was an “SEO agency.” Single channel. We have added web development, content & SEM – multi-channel.
We want to become the best and that is as a true omnichannel marketing agency.
3.
4. Marketing is done in many small niches by specialists in each area. Below are just
some of the types of marketing that an agency may choose to help clients with.
5. Let’s look at “just” Inbound Marketing from this list.
6.
7. Now let’s drill down to “social media marketing.” What
comes to mind? Facebook, Twitter, Pinterest, G+ and
Instagram?
13. We need to take omni channel from concept … … to customer
14. When an agency markets this omnichannel
approach, it often looks like this:
15. Our goal is to evolve directly from multi-channel marketing to omnichannel marketing.
16. As we evolve from a single and multi-channel agency, we need to
remember the complexity of the omnichannel marketing campaign but also
how omnichannel is fundamentally different from multi-channel marketing.
