Adapting to Responsive Design - HCID2014, 24 April 2014
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Slides from my talk at HCID2014 at City University.
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Adapting to Responsive Design - HCID2014, 24 April 2014
- 1. ADAPTING TO A RESPONSIVE WEB DESIGN
- 4. HOW DO WE DEFINE RESPONSIVE?
- 5. To react quickly and positively.
- 6. Responsive web design is a design approach that aims to create interfaces that react quickly and positively to the user’s conditions.
- 7. PEOPLE WILL ACCESS OUR WEBSITES IN WAYS WE HADN’T EVEN CONSIDERED YET Image Copyright: Walt Disney Pictures & Tim Burton Pictures
- 8. THE PREVIOUS STATE(S) OF OUR OWN WEBSITE “DESKTOP” SITE (2011) “TABLET” SITE (LATER 2011) *Not to scale :) “MOBILE” SITE (2012)
- 9. OUR SEPARATE MOBILE WEBSITES: A STOP-GAP STRATEGY
- 11. 3 FACTORS Image Copyright: L.A. Films & Home Box Office (HBO)
- 12. MULTIPLE CODE BASES1 CONTENT STRATEGY2 KNOWN UNKNOWNS3
- 14. SETTING 4 GOALS FOR A RESPONSIVE DESIGN Image Copyright: Chartoff-Winkler Productions & United Artists
- 15. CONTENT PARITY Credit: http://wtfmobileweb.com/ THE SAME CONTENT SHOULD BE AVAILABLE ON ALL PLATFORMS 1
- 16. SPEED MATTERS BECAUSE PERFORMANCE AFFECTS EVERYONE 2 Image Copyright: Universal Pictures
- 17. FUTURE FRIENDLY See: http://futurefriend.ly/ CUT DOWN ON MAINTENANCE AND SUPPORT KNOWN UNKNOWNS 3 Image Copyright: Universal TV
- 18. ACCESSIBILITY STYLES, BACKGROUNDS AND JAVASCRIPT ARE PROGRESSIVE ENHANCEMENTS 4 Photo Credit: Neil McKenzie: http://www.flickr.com/photos/furbyx4/2968376257/
- 19. CONTENT PARITY 1
- 21. You don't get to decide which device people use to access your website. KAREN MCGRANE http://alistapart.com/article/your-content-now-mobile Photo credit: Eirik Helland Urke: http://www.flickr.com/photos/webdagene/6149954950/
- 23. 1
- 24. RESEARCHING CONTENT STRATEGY SPEAKING TO EXISTING CUSTOMERS GOOGLE ANALYTICS CRAZYEGG LEAD FORENSICS 1 Image Copyright: Warner Bros.
- 25. OUR CONTENT DEFINES THE LAYOUTS WE NEED! NOT THE OTHER WAY AROUND 1
- 26. SPEED MATTERS 2
- 28. If you were data roaming on an iPhone, at $9 per Mb data roaming, that web page would cost me $785 to look at on my iPhone! ANDREW CLARKE http://alistapart.com/article/dao/ Photo credit: Jeffrey Zeldman: http://www.flickr.com/photos/zeldman/12621077243 http://dandelion-burdock.com/articles/view/the-weight-of-the-web
- 29. DOES RESPONSIVE = POOR PERFORMANCE? Credit: Guy Podjarny - Creator of Mobitest: http://www.guypo.com/mobile/what-are-responsive-websites-made-of/ 2
- 30. To react quickly and positively. 2
- 31. IT’S EASY TO CONFUSE IMPLEMENTATION WITH TECHNIQUE 2 Image Copyright: Metro-Goldwyn-Mayer (MGM)
- 32. MAKING PERFORMANCE A PRIORITY ! SETTING A PERFORMANCE “BUDGET” 2 timkadlec.com/2013/01/setting-a-performance-budget/ Image Copyright: Twentieth Century Fox Film Corporation
- 33. To load the Facebook, Twitter and Google social media buttons for a total of 19 requests takes 246.7 KB in bandwidth. http://zurb.com/article/883/small-painful-buttons-why-social-media-bu 2
- 34. OFF THE SHELF FRONT-END FRAMEWORKS 2
- 35. Photo credit: Don Shall: http://www.flickr.com/photos/donshall/3817115551/ 2
- 36. 2 Photo credit: James Bowe: http://www.flickr.com/photos/jamesrbowe/4231509266/
- 37. KNOWING YOUR CODE FROM TOP TO BOTTOM IS ESSENTIAL TO HAVE TOTAL CONTROL OVER IT 2 Image credit: http://css-tricks.com/
- 38. http://cyber-duck.github.io/hoisin.scss/ WE CREATED A MINI-LIBRARY THAT IS SIMPLE, FLEXIBLE, LIGHT AND DOESN’T MAKE DECISIONS FOR YOU 2
- 39. ONLY LOADING WHAT WE NEED WHEN WE NEED IT. 2
- 44. IMAGES 2 27 KB 266 KB USING THE RIGHT IMAGE FOR THE RIGHT TASK
- 45. CACHING 2 SERVING FILES FASTER http://www.cloudflare.com/ https://www.varnish-cache.org/
- 46. 2
- 48. THE WEB DOESN’T HAVE A FIXED WIDTH 3
- 49. We should embrace the fact that the web doesn’t have the same constraints [as the printed page] and design for this flexibility. JOHN ALLSOPP http://alistapart.com/article/dao/ Photo credit: TEDxNSW: http://www.flickr.com/photos/42645924@N02/3933255654/ 3
- 51. LAYOUTS BASED ON CONTENT RATHER THAN DEVICE 3
- 53. SKETCH 3 Copyright: Twentieth Century Fox Film Corporation & Paramount Pictures
- 54. PROTOTYPE 3 Copyright: Paramount Pictures & Marvel Enterprises
- 55. USE STYLE TILES http://styletil.es/ 3 Copyright: Sandollar Productions & Touchstone Pictures
- 56. PROTOTYPECREATE PATTERN LIBRARIES http://boagworld.com/design/pattern-library/ 3 Copyright: Universal Pictures & Alphaville Films
- 58. ANIMATION AS AN ENHANCEMENT 3 Copyright: Touchstone Pictures & Amblin Entertainment & Silver Screen Partners III & Walt Disney
- 59. ACCESSIBILITY 4
- 60. 7 QUICK WINS FOR ACCESSIBILITY 4 Copyright: Warner Bros.
- 61. 1. MAKE THE PURPOSE OF ALL LINKS AS CLEAR AND DESCRIPTIVE AS POSSIBLE IF YOUR LINKS SAY “CLICK HERE” YOU’RE DOING IT WRONG 4
- 62. 2. CREATE A HIDDEN SKIP NAVIGATION LINK 4
- 63. 3. MAKE URLS HUMAN READABLE AND PERMANENT WHERE POSSIBLE HTTP://ART.COM/ARTGALLERY/DEFAULT.ASP? ID=9DF4BC0580DF11D3ACB60090271E26A8&COMMAND=FREELIST 4
- 64. 4. USE DESCRIPTIVE ALT TAGS FOR WHEN AN IMAGE CANNOT BE SHOWN. 4
- 65. 5. DON’T USE PLACEHOLDERS AS A SUBSTITUTE FOR LABELS ON FORMS 4 http://www.webaxe.org/placeholder-attribute-is-not-a-label/Image credit: Dave Bushell: http://dbushell.com/2013/11/08/form-label-design/
- 66. 6. USE APPROPRIATE INPUT TYPES AND ATTRIBUTES ON FORMS 4
- 67. 7. PROOF DESIGNS IN GREYSCALE TO CHECK COLOUR CONTRAST 4 ALSO USE COLOUR BLINDNESS SIMULATORS AND COLOUR CONTRAST CHECK TOOLS Related: http://24ways.org/2012/colour-accessibility/
- 68. THE RESULTS
- 69. SINCE LAUNCH: 200% INCREASE IN MOBILE TRAFFIC 43% INCREASE IN CONVERSION RATE -4000% REDUCTION IN HOMEPAGE EXIT RATE ON MOBILE
- 70. MUCH TO LEARN THERE IS Copyright: Lucasfilm
- 71. THANK YOU @duckymatt @cyberduck_uk Copyright: Studio 37 & La Petite Reine & La Classe Américaine & JD Prod & France 3 Cinéma & Jouror Productions & uFilm