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BUSINESSPAGE FOR REALTORS®
BROKERBUSINESSPAGE AGENT BUSINESS PAGE
Select Product/Service
from the DropdownSelect Real Esta...
SET UP AN ACCOUNT
business.facebook.com
CREATE AN AD
From your personal profile select the
dropdown at the top-right of the screen,
select Create Ads.
Select a ca...
SELECTAUDIENCE
• Create new audience
• Recommend serving ads to prospects
within farming area zip codes
• Select age range...
ADDITIONALTARGETING
Languages (e.g., English All, Spanish All)
Suggested Interests
• Lease-option
• Adjustable-rate mortga...
SET BUDGET Facebook will
provide audience
estimates for your
ad based on the
daily ad budget.
USING THE HOME PARTNERSOFAMERICA FACEBOOKMARKETING SYSTEM
1. Login to homepartners.com / Agents
Click Here
2. Select Marke...
1. Select Agent Facebook
Marketing Materials
2. Download Files
HOME PARTNERSOF AMERICAPORTAL
The FACEBOOK ADS guide provides instructions, images, and scripts to help you drive more bus...
FORMATANDMEDIA
1. Select Single Image
2. Navigate to the downloaded
hpa_Facebook folder
3. Select a stock photo or select ...
PAGE ANDLINKS
To ensure your account is credited with the
lead and you receive commission on the
transaction, you must sel...
SETTINGTHE PAGE LINK
4. Navigate to step of
the page
5. Right-click on Apply and
copy link address
6. Selectyour Facebook
...
ATTENTION GRABBINGHEADLINE
Best Practices for Ad Copy:
• Utilize the Home Partners ofAmerica
designer files .pdfto selectf...
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How To Advertise on Facebook for (REALTORS®)

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This presentation documents how to set up and begin advertising on Facebook using the Home Partners of America Lease with a Right to Purchase program.

Publicado en: Marketing
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How To Advertise on Facebook for (REALTORS®)

  1. 1. BUSINESSPAGE FOR REALTORS® BROKERBUSINESSPAGE AGENT BUSINESS PAGE Select Product/Service from the DropdownSelect Real Estate from the dropdown
  2. 2. SET UP AN ACCOUNT business.facebook.com
  3. 3. CREATE AN AD From your personal profile select the dropdown at the top-right of the screen, select Create Ads. Select a campaign objective.
  4. 4. SELECTAUDIENCE • Create new audience • Recommend serving ads to prospects within farming area zip codes • Select age range • Select gender (recommend “All”)
  5. 5. ADDITIONALTARGETING Languages (e.g., English All, Spanish All) Suggested Interests • Lease-option • Adjustable-rate mortgage • Renting • Apartment for Rent • First-time home buyer grant • First-time buyer • First Home Buyers Direct • LeasePlan
  6. 6. SET BUDGET Facebook will provide audience estimates for your ad based on the daily ad budget.
  7. 7. USING THE HOME PARTNERSOFAMERICA FACEBOOKMARKETING SYSTEM 1. Login to homepartners.com / Agents Click Here 2. Select Marketing 3. Select View HomePartners.com
  8. 8. 1. Select Agent Facebook Marketing Materials 2. Download Files
  9. 9. HOME PARTNERSOF AMERICAPORTAL The FACEBOOK ADS guide provides instructions, images, and scripts to help you drive more business leads via the Home Partners of America value proposition.
  10. 10. FORMATANDMEDIA 1. Select Single Image 2. Navigate to the downloaded hpa_Facebook folder 3. Select a stock photo or select an image of one of your own listings to use in the ad
  11. 11. PAGE ANDLINKS To ensure your account is credited with the lead and you receive commission on the transaction, you must select your individual Home Partners account link. Follow the instructions. 1. Navigate to Marketing 2. Select View from Home Partners Marketing Materials 3. Select Agent Web Templates
  12. 12. SETTINGTHE PAGE LINK 4. Navigate to step of the page 5. Right-click on Apply and copy link address 6. Selectyour Facebook business page 7. Navigate back to Facebook Ad set-up 8. Paste copied link into Website URL field. (The consumer will now be taken to your individual HPA landing page to apply for the Lease Option program)
  13. 13. ATTENTION GRABBINGHEADLINE Best Practices for Ad Copy: • Utilize the Home Partners ofAmerica designer files .pdfto selectfrom a series of professionally developed post text, headlines,and newsfeed to drive business leads • Less is more when it comes to copy. • Use the Call To Action button. • Review Order • Place Order

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