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Digital Reputation Management
TWEET NOW: @MattGentile @Century21 Social Media
Is sharing best practices on how to manage o...
© 2013 Century 21 Real Estate LLC. All rights reserved.
Today’s Topics
• ZMOT
• Manage Your Digital Reputation
• Build You...
© 2013 Century 21 Real Estate LLC. All rights reserved.
© 2013 Century 21 Real Estate LLC. All rights reserved.
© 2013 Century 21 Real Estate LLC. All rights reserved.
Zero Moment of Truth
© 2013 Century 21 Real Estate LLC. All rights reserved.
ZMOT - 2014
© 2013 Century 21 Real Estate LLC. All rights reserved.
Managing Your Digital Reputation
© 2013 Century 21 Real Estate LLC. All rights reserved.
Who Are You Online?
© 2013 Century 21 Real Estate LLC. All rights reserved.
Personal Branding
© 2013 Century 21 Real Estate LLC. All rights reserved.
© 2013 Century 21 Real Estate LLC. All rights reserved.
Consistent Presence Across Networks
© 2013 Century 21 Real Estate LLC. All rights reserved.
© 2013 Century 21 Real Estate LLC. All rights reserved.
Content Saturation Index
# Pages in Search Saturation Density
Grea...
© 2013 Century 21 Real Estate LLC. All rights reserved.
Daytona Beach Real Estate
Search “Daytona
Beach Real Estate”
AND b...
© 2013 Century 21 Real Estate LLC. All rights reserved.
Search “Ponce Inlet
Real Estate”
AND blog
3K+ Results
Great Opport...
© 2013 Century 21 Real Estate LLC. All rights reserved.
Search “Ponce Inlet
Oceanside Condos”
AND blog
182 Results
Game On...
© 2013 Century 21 Real Estate LLC. All rights reserved.
C21 Social Xchange®
© 2013 Century 21 Real Estate LLC. All rights reserved.
Visual Marketing Increases Engagement
© 2013 Century 21 Real Estate LLC. All rights reserved.
Market Through Video
© 2013 Century 21 Real Estate LLC. All rights reserved.
Videolicious
What is Videolicious?
The Videolicious App empowers
a...
© 2013 Century 21 Real Estate LLC. All rights reserved.
Search vs. Display Advertising
© 2013 Century 21 Real Estate LLC. All rights reserved.
Display Advertising Builds Brand Awareness
© 2013 Century 21 Real Estate LLC. All rights reserved.
Adwords Express
© 2013 Century 21 Real Estate LLC. All rights reserved.
Measuring Success
© 2013 Century 21 Real Estate LLC. All rights reserved.
Benefits of Digital Marketing / Social
1. Increased exposure,
2. I...
© 2013 Century 21 Real Estate LLC. All rights reserved.
Influencing Your Digital Reputation
http://www.mediabistro.com/all...
© 2013 Century 21 Real Estate LLC. All rights reserved.
Share, Respond and Recognize
© 2013 Century 21 Real Estate LLC. All rights reserved.
Questions?
• Facebook.com/Century21
• Twitter.com/CENTURY21
• plus...
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Manage Your Digital Reputation 2015

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From Facebook to Linkedin, consumers are finding out about you before before you meet them in person. Make sure you are making a great first impression by proactively managing your digital reputation.

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Manage Your Digital Reputation 2015

  1. 1. Digital Reputation Management TWEET NOW: @MattGentile @Century21 Social Media Is sharing best practices on how to manage our digital reputation. #C21SMARTER
  2. 2. © 2013 Century 21 Real Estate LLC. All rights reserved. Today’s Topics • ZMOT • Manage Your Digital Reputation • Build Your Brand • Content Saturation Index • Search vs Display Advertising
  3. 3. © 2013 Century 21 Real Estate LLC. All rights reserved.
  4. 4. © 2013 Century 21 Real Estate LLC. All rights reserved.
  5. 5. © 2013 Century 21 Real Estate LLC. All rights reserved. Zero Moment of Truth
  6. 6. © 2013 Century 21 Real Estate LLC. All rights reserved. ZMOT - 2014
  7. 7. © 2013 Century 21 Real Estate LLC. All rights reserved. Managing Your Digital Reputation
  8. 8. © 2013 Century 21 Real Estate LLC. All rights reserved. Who Are You Online?
  9. 9. © 2013 Century 21 Real Estate LLC. All rights reserved. Personal Branding
  10. 10. © 2013 Century 21 Real Estate LLC. All rights reserved.
  11. 11. © 2013 Century 21 Real Estate LLC. All rights reserved. Consistent Presence Across Networks
  12. 12. © 2013 Century 21 Real Estate LLC. All rights reserved.
  13. 13. © 2013 Century 21 Real Estate LLC. All rights reserved. Content Saturation Index # Pages in Search Saturation Density Greater than 1M Hyper Saturated 100K - 1M Over Saturated 10K – 100K Somewhat Saturated 0 – 10K Low Saturation
  14. 14. © 2013 Century 21 Real Estate LLC. All rights reserved. Daytona Beach Real Estate Search “Daytona Beach Real Estate” AND blog 45K+ Results Somewhat Saturated
  15. 15. © 2013 Century 21 Real Estate LLC. All rights reserved. Search “Ponce Inlet Real Estate” AND blog 3K+ Results Great Opportunity Ponce Inlet Real Estate
  16. 16. © 2013 Century 21 Real Estate LLC. All rights reserved. Search “Ponce Inlet Oceanside Condos” AND blog 182 Results Game On! Ponce Inlet Oceanside Condos
  17. 17. © 2013 Century 21 Real Estate LLC. All rights reserved. C21 Social Xchange®
  18. 18. © 2013 Century 21 Real Estate LLC. All rights reserved. Visual Marketing Increases Engagement
  19. 19. © 2013 Century 21 Real Estate LLC. All rights reserved. Market Through Video
  20. 20. © 2013 Century 21 Real Estate LLC. All rights reserved. Videolicious What is Videolicious? The Videolicious App empowers all CENTURY 21® System members to create sophisticated video productions, automatically, in seconds. http://playvideo.co/91aecfed- 039c-4102-8e0c-82f819fc44da Just choose your shots, tell your story, and choose your music and Videolicious will put together a professional looking video production, in seconds. YouTube reaches more US adults ages 18-34 than any cable network According to Nielsen
  21. 21. © 2013 Century 21 Real Estate LLC. All rights reserved. Search vs. Display Advertising
  22. 22. © 2013 Century 21 Real Estate LLC. All rights reserved. Display Advertising Builds Brand Awareness
  23. 23. © 2013 Century 21 Real Estate LLC. All rights reserved. Adwords Express
  24. 24. © 2013 Century 21 Real Estate LLC. All rights reserved. Measuring Success
  25. 25. © 2013 Century 21 Real Estate LLC. All rights reserved. Benefits of Digital Marketing / Social 1. Increased exposure, 2. Increased traffic, 3. Developed loyal fans, 4. Generated leads, 5. Improved search ranking, 6. Grow business partnerships, 7. Reduced marketing expenses, 8. Improved sales, 9. Targeted spend, 10.Gain market intelligence.
  26. 26. © 2013 Century 21 Real Estate LLC. All rights reserved. Influencing Your Digital Reputation http://www.mediabistro.com/alltwitter/digital-reputation_b15401
  27. 27. © 2013 Century 21 Real Estate LLC. All rights reserved. Share, Respond and Recognize
  28. 28. © 2013 Century 21 Real Estate LLC. All rights reserved. Questions? • Facebook.com/Century21 • Twitter.com/CENTURY21 • plus.google.com/+Century21 • YouTube.com/Century21 • www.linkedin.com/company/century-21 • www.thinkwithgoogle.com/collections/constantly-connected.html • blog.digitalinsights.in/social-media-users-2014-stats- numbers/05205287.html

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