Market Analysis to finw

1. Which Markets are Most Attractive and Compatible International Market Advisors REISS Market Research Matteo Giovannangeli Sara Chaaby Thomas Lucas

2. CustomerProfile International Market Advisors Toenternewmarketsyouneedto focus on yourcorecompetence: SUIT TAILORING “Reiss”, the brandformanagerswithgood taste..

3. The Markets International Market Advisors Business, trading, finance, insurance, retailing and other services sectors mean.... Amsterdam The Netherlands Bruxelles Belgium Frankfurt Germany New York U.S.A. Hong Kong China Dubai UnitedArab Emirates

4. Compatibility and attractiveness matrix International Market Advisors Attractiveness Compatibility

5. International Market Advisors Amsterdam The Netherlands Analysis

6. International Market Advisors Amsterdam - Compatibility DEMOGRAPHICAL ASPECTS: -Age structure (Netherlands Data): 67.7% of the population is 18-64 years old -Income Average (Netherlands Data):EUR 2,269 monthly -Employmentdistribution: a 7.5 million of labour force (80% in services sector) SOCIAL AND CULTURAL ASPECTS: -Fashion Culture “International Fashion Week” , “Amsterdam World Fashion Center”. -Broadcasting: BBC radio and 4 BBC TV channels -British population: 76000 -Language: 87 % of the population speak English -Level of education (Netherlands Data): 8.5% of labour force has bachelor's degree and 17% has professional qualifications. N.B. 50% of the channel of Amsterdam have university degree

8. Amsterdam - Attractiveness International Market Advisors DEMOGRAPHICAL ASPECTS: -Population: 1.360.000 (city), 2.158.372 (metro) - (1st Dutch city) -Density: 4.459/km2 N.B. Amsterdam part of the Randstad (6thmetropolitan area in Europe) -Population Randstad: 6.7 million Other cities in the Randstad: -Rotterdam: 1.186.990 (metro) Europort -The Hague: 1.016.940 (urban)  Politicalcentre ECONOMIC ASPECTS: -GDP per capita (Netherlands Data): $39,000 -Economic Capital: Stock Exchange Market, Zuidas (Amsterdam district) N.B. Amsterdam is ranked 5th the best European cities in which to locate an International Business.

9. Amsterdam - Attractiveness International Market Advisors SOCIO-CULTURAL ASPECTS: -Multicultural Country: 20% of population is not Dutch TECHNOLOGICAL ASPECTS: -Internet users: 14.273 million (85%) -Internet hosts: 12.388 million POLITICAL AND DIPLOMATIC ASPECTS: -European Union: free movement of people, goods, services, and capital

10. International Market Advisors Hong Kong Analysis

11. Hong Kong City – Compatibility International Market Advisors DEMOGRAPHICAL ASPECTS: -Age structure: the 74.6% of the population is 18-64 years old -Employmentdistribution: SOCIO-CULTURAL ASPECTS: -Language: English is the official language after the Chinese. -British culture: western culture -British citizen: 10,000 -Fashion Culture: HKTDC “Hong Kong Fashion Week for Fall/Winter”. N.B. Hong Kong is considered the most important fashion capital in Asia POLITICAL AND DIPLOMATIC ASPECTS: -Asian springboard: springboard to other Asian-Pacific markets -Economic relation with UK: trading, finance, insurance, retailing and other services sectors of the Hong Kong economy. N.B. Thousand companies in Hong Kong with British involvement

12. Hong Kong City – Attractiveness International Market Advisors DEMOGRAPHICAL ASPECTS: -Population: 7,055,071 -Density: 6076.4/km2 ECONOMIC ASPECTS: -GDP per capita: $42,700 -Economy overview:exposed to the global economic slowdown, but recovered from the downturn.

13. Hong Kong City – Attractiveness International Market Advisors SOCIO-CULTURAL ASPECTS: -Materialistic Culture : high levels of consumerism -Total retailsales: +11.4%(Dec 2009) N.B. The mild weather, low tax and convenience makes Hong Kong a premiere international shopping centre. TECHNOLOGICAL ASPECTS: -Internet users: 4,124,000 -Internet hosts: 813,980

14. Hong Kong City – Attractiveness International Market Advisors POLITICAL AND DIPLOMATIC ASPECTS: -Duty free: Basic items for sale do not draw any duties, sales tax or import tax. -Corporate Tax: 17.5% which is lower than international standards

15. Conclusion International Market Advisors HONG KONG The gateway for the AsianMarkets AMSTERDAM The gateway for the EuropeanMarkets P.C. Hooftstraat Causeway Bay

16. Questions?? International Market Advisors