Content Marketing is so broad. So many options. So many techniques. So many tools. Feeling overwhelmed? This is the perfect presentation for beginners (and more advanced experts) to make sure you are covering the basics.

1. C O N T E N T M A R K E T I N G # S T L C M
T H E 5 F U N D A M E N T A L S O F
@AlexCruz4u & @TheMattKamp

2. P R E S E N T A T I O N
• History of Content Marketing
• What is content marketing
• The 5 Fundamental Steps & Tools
• 2 Case Studies
• 1-2 Audience Audits

3. I N 1 8 3 7 - I N G R A N D D E T O U R I L
E A R L Y C O N T E N T M A R K E T E R

4. J E L L - O
E A R L Y C O N T E N T M A R K E T E R

5. W H Y C O N T E N T M A R K E T I N G
• Authority
• Awareness
• Trust
• Relationship

6. 5 S T E P S T O C O N T E N T M A R K E T I N G
• Strategy
• Creation
• Distribution
• Promotion
• Tracking

7. S T R A T E G Y
S T E P 1
Strategy: Capabilities / KPI’s
Goals
Personas
Topics
Consistent
Distribution needs
Influencers

8. S T R A T E G Y - T O O L S
• PenPath
• ICO
• Google Trends
• AddThis

9. C R E A T I O N
S T E P 2
Strategy > Mission > Editor > Writer
Cover the bases:
SEO
Visuals/Layout
Length/Title

10. C R E A T I O N - T O O L S
• data.gov / Pew Research Center
• PublishThis.com
• Google Keyword
• Evernote

11. D I S T R I B U T I O N
S T E P 3
Platforms for posting
Distribute to platforms correctly (repurpose!)
Establish your networks
Educate & engage with your whole team

12. D I S T R I B U T I O N - T O O L S
• Wordpress / Medium / Blogger / Tumblr
• LinkedIn
• contactually.com
• mailchimp.com
• Hatchbuck / HubSpot / Greenrope

13. P R O M O T I O N
S T E P 4
Leverage your efforts with the right tools
Study reports on what’s most effective
Explore unsaturated channels

14. P R O M O T I O N - T O O L S
• hipb2b.com
• Twitter Cards / FB / LI sponsored content
• Outbrain / Taboola / Zemanta / SimpleReach

15. T R A C K I N G
S T E P 5
Goals: lead gen, speaking, exposure, traffic,
social engagement, etc.
Listening
Measuring KPI’s
Social engagement
Subscriptions
Funnel

16. T R A C K I N G - T O O L S
• bufferapp.com
• Google Analytics
• Inbound CRMs
• PenPath
• AirPR.com / Docalytics / KISSmetrics

17. C A S E S T U D Y 1 - I N F L U E N C E &
C O
S T E P 5

18. C A S E S T U D Y 1 - I N F L U E N C E &
C O
S T E P 5

19. C A S E S T U D Y 1 - I N F L U E N C E &
C O
S T E P 5

20. C A S E S T U D Y 1 - I N F L U E N C E &
C O
S T E P 5

21. Consultant: Digital Marketing Strategy
Cut Marketing Expenses: +40%
New Revenue Channels: +$2,000,000
C A S E S T U D Y 2 - P E N P A T H

22. C O N T E N T M A R K E T I N G # S T L C M
T H E 5 F U N D A M E N T A L S O F
@AlexCruz4u & @TheMattKamp