SlideShare una empresa de Scribd logo

Pubcon south2010

•Descargar como PPT, PDF•
•
Matt Siltala
Matt Siltala
1 de 24
@Matt_Siltala Pubcon South 2010
I Am Brand New To All Of This - Where Do I Start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@Matt_Siltala
Hubs - The Easy Ones To Snoop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@Matt_Siltala
Press ,[object Object],http: //trendwatching .com/ is a great resource for learning about trend watching. @Matt_Siltala
Search For Review Sites ,[object Object],The way you search makes a difference! You now know where your site is getting their products reviewed, and what is being said. @Matt_Siltala
Forums ,[object Object],What are people talking about? What can you learn? Can you find any opportunities? @Matt_Siltala
Local ,[object Object],@Matt_Siltala
Answer Sites ,[object Object],Do a search for your competitors domain name, see if they are using any “answer” type websites. What are they answering, what questions are being asked about your industry? @Matt_Siltala
Article Websites ,[object Object],You can then go to each article site and do a search for the URL, and see what they are posting, what keywords they are going after (by anchor text) and how many articles, links etc. they have. @Matt_Siltala
Social Media Twitter is just the example, but what are your competitors doing on social networking sites? Are the running ads/contests/discounts etc. on Facebook? Are they creating content that will do well on major social websites? @Matt_Siltala
Anchor Text & The Allinanchor: Search Operator ,[object Object],@Matt_Siltala
Search Operator You now know which sites are doing the best job with their anchor text (and what keywords they are going after) so its time to see where they get all their links from! @Matt_Siltala
Now that you know the sites that are on top by using “allinanchor:”, you can do a search with those sites and the keywords that you are targeting to get a better idea of places to find links, and why the competition ranks. @Matt_Siltala
ALSO: You can now start to compare the top sites, and gain valuable information (including top keywords) from sites like Compete.com @Matt_Siltala
If you use tools that are available to you (and FREE), like the SEO For Firefox Tool (by Aaron Wall of SEOBook), You can get very exciting site comparison data. @Matt_Siltala
Intelligence Gathering Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@Matt_Siltala
Unique Domains Linking In ,[object Object],@Matt_Siltala
Strong Content ,[object Object],[object Object],@Matt_Siltala
The easiest option is to use the SEO For Firefox tool to gather this data by doing a site: search in Google. This will tell you what pages/content are doing the best. Its obvious what you would then do with that kind of data! Data for: Digg, Delicious, SU, Twitter and more! Great for researching STRONG content! @Matt_Siltala
Yahoo Site Explorer ,[object Object],You can then use this data to give you ideas of creating even better content! @Matt_Siltala
Google Search Operators ,[object Object],The source of these Search Operators can be found here: http://www.googleguide.com/advanced_operators.html With an explanation of each operator and what it will do for you. All great and worth the time it takes to research. Highly recommend! @Matt_Siltala
Resources For Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@Matt_Siltala
Track ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@Matt_Siltala
Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com @Matt_Siltala on Twitter

Recomendados

ROI in Social Media - New Life Event
ROI in Social Media - New Life Event ROI in Social Media - New Life Event
ROI in Social Media - New Life Event Matt Siltala
 
Social Media RIA Webinar
Social Media RIA WebinarSocial Media RIA Webinar
Social Media RIA WebinarMatt Siltala
 
NAWBO San Diego Seminar Series
NAWBO San Diego Seminar SeriesNAWBO San Diego Seminar Series
NAWBO San Diego Seminar SeriesSquare Martini Media
 
Increasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn ProfileIncreasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn ProfileSquare Martini Media
 
October 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOctober 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOhio University
 
How To Socialize Your Talent Strategy
How To Socialize Your Talent StrategyHow To Socialize Your Talent Strategy
How To Socialize Your Talent StrategyBrett Farmiloe
 
Social Media & Your Brand
Social Media & Your BrandSocial Media & Your Brand
Social Media & Your BrandChris Hoyt
 
Adape Listening
Adape ListeningAdape Listening
Adape ListeningClive Lam
 

Recomendados

ROI in Social Media - New Life Event
ROI in Social Media - New Life Event ROI in Social Media - New Life Event
ROI in Social Media - New Life Event Matt Siltala
 
Social Media RIA Webinar
Social Media RIA WebinarSocial Media RIA Webinar
Social Media RIA WebinarMatt Siltala
 
NAWBO San Diego Seminar Series
NAWBO San Diego Seminar SeriesNAWBO San Diego Seminar Series
NAWBO San Diego Seminar SeriesSquare Martini Media
 
Increasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn ProfileIncreasing Busienss Leads with a Stand Out LinkedIn Profile
Increasing Busienss Leads with a Stand Out LinkedIn ProfileSquare Martini Media
 
October 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOctober 19_Memo, Feature and Op Ed Review Points
October 19_Memo, Feature and Op Ed Review PointsOhio University
 
How To Socialize Your Talent Strategy
How To Socialize Your Talent StrategyHow To Socialize Your Talent Strategy
How To Socialize Your Talent StrategyBrett Farmiloe
 
Social Media & Your Brand
Social Media & Your BrandSocial Media & Your Brand
Social Media & Your BrandChris Hoyt
 
Adape Listening
Adape ListeningAdape Listening
Adape ListeningClive Lam
 
The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaJessika Phillips | NOW Marketing Group
 
Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.Eric T. Tung
 
Supercharged Content Marketing
Supercharged Content MarketingSupercharged Content Marketing
Supercharged Content MarketingEric T. Tung
 
Social Media Guard Rails
Social Media Guard RailsSocial Media Guard Rails
Social Media Guard RailsWhat's the Idea?
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social MediaTodd Earwood
 
Google+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeGoogle+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeMarc A. Pitman
 
Rohit Bhargava
Rohit BhargavaRohit Bhargava
Rohit BhargavaSocialMediaPlus
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
 
Social Media Skills to Set You Apart | Lia Haberman
Social Media Skills to Set You Apart | Lia HabermanSocial Media Skills to Set You Apart | Lia Haberman
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
 
Wsu 2015-social-media mary ellen bates
Wsu 2015-social-media mary ellen batesWsu 2015-social-media mary ellen bates
Wsu 2015-social-media mary ellen batesStephanie L. Gross
 
Using Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopUsing Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopALATechSource
 
Social media basics for college
Social media basics for collegeSocial media basics for college
Social media basics for collegeGenevieve Howard
 
Facebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in FrontFacebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in FrontCommunity Foundation of Sarasota County
 
Richard Frieman from CMS social media presentation at n4a conference
Richard Frieman from CMS social media presentation at n4a conferenceRichard Frieman from CMS social media presentation at n4a conference
Richard Frieman from CMS social media presentation at n4a conferencemkaschak
 
Social Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentSocial Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentRobin J Phillips
 
Washington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional DevelopWashington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional Developltodd818
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Sarah Cooper
 
14 Insane Twitter Tips for Business and Other Social Media Nuggets
14 Insane Twitter Tips for Business and Other Social Media Nuggets14 Insane Twitter Tips for Business and Other Social Media Nuggets
14 Insane Twitter Tips for Business and Other Social Media NuggetsKim Redd
 
Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Moustafa Fathy
 
Hands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaHands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaAnyssa Jane
 
Smx 2010 Gripe Domains
Smx 2010 Gripe DomainsSmx 2010 Gripe Domains
Smx 2010 Gripe DomainsMatt Siltala
 
Azima aug2010
Azima aug2010Azima aug2010
Azima aug2010Matt Siltala
 

Más contenido relacionado

La actualidad más candente

Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.Eric T. Tung
 
Supercharged Content Marketing
Supercharged Content MarketingSupercharged Content Marketing
Supercharged Content MarketingEric T. Tung
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social MediaTodd Earwood
 
Google+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeGoogle+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeMarc A. Pitman
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
 
Social Media Skills to Set You Apart | Lia Haberman
Social Media Skills to Set You Apart | Lia HabermanSocial Media Skills to Set You Apart | Lia Haberman
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
 
Wsu 2015-social-media mary ellen bates
Wsu 2015-social-media mary ellen batesWsu 2015-social-media mary ellen bates
Wsu 2015-social-media mary ellen batesStephanie L. Gross
 
Using Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopUsing Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopALATechSource
 
Social media basics for college
Social media basics for collegeSocial media basics for college
Social media basics for collegeGenevieve Howard
 
Richard Frieman from CMS social media presentation at n4a conference
Richard Frieman from CMS social media presentation at n4a conferenceRichard Frieman from CMS social media presentation at n4a conference
Richard Frieman from CMS social media presentation at n4a conferencemkaschak
 
Social Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentSocial Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentRobin J Phillips
 
Washington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional DevelopWashington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional Developltodd818
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Sarah Cooper
 
14 Insane Twitter Tips for Business and Other Social Media Nuggets
14 Insane Twitter Tips for Business and Other Social Media Nuggets14 Insane Twitter Tips for Business and Other Social Media Nuggets
14 Insane Twitter Tips for Business and Other Social Media NuggetsKim Redd
 
Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Moustafa Fathy
 
Hands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaHands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaAnyssa Jane
 

La actualidad más candente (20)

The Do's and Don'ts of Social Media
The Do's and Don'ts of Social MediaThe Do's and Don'ts of Social Media
The Do's and Don'ts of Social Media
 
Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.Getting Social: What You Need To Do Now To Engage with a new Social World.
Getting Social: What You Need To Do Now To Engage with a new Social World.
 
Supercharged Content Marketing
Supercharged Content MarketingSupercharged Content Marketing
Supercharged Content Marketing
 
Social Media Guard Rails
Social Media Guard RailsSocial Media Guard Rails
Social Media Guard Rails
 
Do's And Don'ts of Social Media
Do's And Don'ts of Social MediaDo's And Don'ts of Social Media
Do's And Don'ts of Social Media
 
Google+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbmeGoogle+ for Businesses and Nonprofits #smbme
Google+ for Businesses and Nonprofits #smbme
 
Rohit Bhargava
Rohit BhargavaRohit Bhargava
Rohit Bhargava
 
Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017Using Social Media Analytics - Social Media Week Dubai March 2017
Using Social Media Analytics - Social Media Week Dubai March 2017
 
Social Media Skills to Set You Apart | Lia Haberman
Social Media Skills to Set You Apart | Lia HabermanSocial Media Skills to Set You Apart | Lia Haberman
Social Media Skills to Set You Apart | Lia Haberman
 
Wsu 2015-social-media mary ellen bates
Wsu 2015-social-media mary ellen batesWsu 2015-social-media mary ellen bates
Wsu 2015-social-media mary ellen bates
 
Using Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach WorkshopUsing Twitter for Marketing and Outreach Workshop
Using Twitter for Marketing and Outreach Workshop
 
Social media basics for college
Social media basics for collegeSocial media basics for college
Social media basics for college
 
Facebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in FrontFacebook: Putting Your Nonprofit Face in Front
Facebook: Putting Your Nonprofit Face in Front
 
Richard Frieman from CMS social media presentation at n4a conference
Richard Frieman from CMS social media presentation at n4a conferenceRichard Frieman from CMS social media presentation at n4a conference
Richard Frieman from CMS social media presentation at n4a conference
 
Social Media 202, goals, structure, state government
Social Media 202, goals, structure, state governmentSocial Media 202, goals, structure, state government
Social Media 202, goals, structure, state government
 
Washington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional DevelopWashington University Libraries: Twitter and Professional Develop
Washington University Libraries: Twitter and Professional Develop
 
Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010Approach Twitter Bath Dec2010
Approach Twitter Bath Dec2010
 
14 Insane Twitter Tips for Business and Other Social Media Nuggets
14 Insane Twitter Tips for Business and Other Social Media Nuggets14 Insane Twitter Tips for Business and Other Social Media Nuggets
14 Insane Twitter Tips for Business and Other Social Media Nuggets
 
Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)Intro to social media analytics (workshop version)
Intro to social media analytics (workshop version)
 
Hands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssaHands on-social-media-introduction-by-anyssa
Hands on-social-media-introduction-by-anyssa
 

Destacado

Smx 2010 Gripe Domains
Smx 2010 Gripe DomainsSmx 2010 Gripe Domains
Smx 2010 Gripe DomainsMatt Siltala
 
Trending Visual in Social Media - SEMPDX SearchFest 2014 Presentation
Trending Visual in Social Media - SEMPDX SearchFest 2014 PresentationTrending Visual in Social Media - SEMPDX SearchFest 2014 Presentation
Trending Visual in Social Media - SEMPDX SearchFest 2014 PresentationMatt Siltala
 
Leveraging the power of SEO with your local business
Leveraging the power of SEO with your local businessLeveraging the power of SEO with your local business
Leveraging the power of SEO with your local businessMatt Siltala
 

Destacado (6)

Smx 2010 Gripe Domains
Smx 2010 Gripe DomainsSmx 2010 Gripe Domains
Smx 2010 Gripe Domains
 
Azima aug2010
Azima aug2010Azima aug2010
Azima aug2010
 
Susanna Salk, Designing Outside the Box
Susanna Salk, Designing Outside the Box Susanna Salk, Designing Outside the Box
Susanna Salk, Designing Outside the Box
 
Trending Visual in Social Media - SEMPDX SearchFest 2014 Presentation
Trending Visual in Social Media - SEMPDX SearchFest 2014 PresentationTrending Visual in Social Media - SEMPDX SearchFest 2014 Presentation
Trending Visual in Social Media - SEMPDX SearchFest 2014 Presentation
 
Ftc guidelines
Ftc guidelinesFtc guidelines
Ftc guidelines
 
Leveraging the power of SEO with your local business
Leveraging the power of SEO with your local businessLeveraging the power of SEO with your local business
Leveraging the power of SEO with your local business
 

Similar a Pubcon south2010

Competitive Analysis
Competitive AnalysisCompetitive Analysis
Competitive AnalysisMatt Siltala
 
Pubcon 2010 Tools for competitive intelligence
Pubcon 2010 Tools for competitive intelligencePubcon 2010 Tools for competitive intelligence
Pubcon 2010 Tools for competitive intelligenceMatt Siltala
 
The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!
The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!
The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!Matthew Woodward
 
Advanced Keyword Research
Advanced Keyword ResearchAdvanced Keyword Research
Advanced Keyword ResearchDave Snyder
 
7 Steps to SEO Success on Wordpress
7 Steps to SEO Success on Wordpress 7 Steps to SEO Success on Wordpress
7 Steps to SEO Success on Wordpress FSC Interactive
 
Seo presentation ! BATRA COMPUTER CENTRE
Seo presentation ! BATRA COMPUTER CENTRESeo presentation ! BATRA COMPUTER CENTRE
Seo presentation ! BATRA COMPUTER CENTREjatin batra
 
Seo presentations
Seo presentationsSeo presentations
Seo presentationsManojseo13
 
Seo presentations
Seo presentationsSeo presentations
Seo presentationsdigitalmktg
 
Search Marketing: Still the Killer App for Online Marketing
Search Marketing: Still the Killer App for Online MarketingSearch Marketing: Still the Killer App for Online Marketing
Search Marketing: Still the Killer App for Online MarketingBenjamin Lloyd
 
Seo – smo – sem the king of search engines
Seo – smo – sem the king of search enginesSeo – smo – sem the king of search engines
Seo – smo – sem the king of search enginesjustcallmemaam
 
Understanding Search Engine Optimization and Analytics for Law Firms
Understanding Search Engine Optimization and Analytics for Law FirmsUnderstanding Search Engine Optimization and Analytics for Law Firms
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
 
Seo presentations
Seo presentationsSeo presentations
Seo presentationsakspat777
 
The Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content PromotionThe Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
 
Keyword Research: How to find the right keywords & what tools to use
Keyword Research: How to find the right keywords & what tools to useKeyword Research: How to find the right keywords & what tools to use
Keyword Research: How to find the right keywords & what tools to useWhitehat Inbound Marketing Agency
 

Similar a Pubcon south2010 (20)

Competitive Analysis
Competitive AnalysisCompetitive Analysis
Competitive Analysis
 
Pubcon 2010 Tools for competitive intelligence
Pubcon 2010 Tools for competitive intelligencePubcon 2010 Tools for competitive intelligence
Pubcon 2010 Tools for competitive intelligence
 
The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!
The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!
The 3 Critical SEO & Link Building Tools That 29 Experts Rely On!
 
Advanced Keyword Research
Advanced Keyword ResearchAdvanced Keyword Research
Advanced Keyword Research
 
Seo class
Seo classSeo class
Seo class
 
How To GET GOOGLED
How To GET GOOGLEDHow To GET GOOGLED
How To GET GOOGLED
 
7 Steps to SEO Success on Wordpress
7 Steps to SEO Success on Wordpress 7 Steps to SEO Success on Wordpress
7 Steps to SEO Success on Wordpress
 
Seo presentation ! BATRA COMPUTER CENTRE
Seo presentation ! BATRA COMPUTER CENTRESeo presentation ! BATRA COMPUTER CENTRE
Seo presentation ! BATRA COMPUTER CENTRE
 
Seo presentations
Seo presentationsSeo presentations
Seo presentations
 
Seo presentations
Seo presentationsSeo presentations
Seo presentations
 
Seo presentations
Seo presentationsSeo presentations
Seo presentations
 
ISD Web Marketing
ISD Web MarketingISD Web Marketing
ISD Web Marketing
 
Seo presentations
Seo presentationsSeo presentations
Seo presentations
 
Search Marketing: Still the Killer App for Online Marketing
Search Marketing: Still the Killer App for Online MarketingSearch Marketing: Still the Killer App for Online Marketing
Search Marketing: Still the Killer App for Online Marketing
 
Seo – smo – sem the king of search engines
Seo – smo – sem the king of search enginesSeo – smo – sem the king of search engines
Seo – smo – sem the king of search engines
 
Understanding Search Engine Optimization and Analytics for Law Firms
Understanding Search Engine Optimization and Analytics for Law FirmsUnderstanding Search Engine Optimization and Analytics for Law Firms
Understanding Search Engine Optimization and Analytics for Law Firms
 
Seo presentations
Seo presentationsSeo presentations
Seo presentations
 
The Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content PromotionThe Beginner's Guide to Blog Optimization & Content Promotion
The Beginner's Guide to Blog Optimization & Content Promotion
 
Keyword Research: How to find the right keywords & what tools to use
Keyword Research: How to find the right keywords & what tools to useKeyword Research: How to find the right keywords & what tools to use
Keyword Research: How to find the right keywords & what tools to use
 
Seo presentations
Seo presentationsSeo presentations
Seo presentations
 

Más de Matt Siltala

How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the worldMatt Siltala
 
EngagePDX Leverage your visual content to the MAX
EngagePDX Leverage your visual content to the MAXEngagePDX Leverage your visual content to the MAX
EngagePDX Leverage your visual content to the MAXMatt Siltala
 
Getting the most milage out of your content marketing
Getting the most milage out of your content marketingGetting the most milage out of your content marketing
Getting the most milage out of your content marketingMatt Siltala
 
Being Influenced - Influencer Marketing 101
Being Influenced - Influencer Marketing 101 Being Influenced - Influencer Marketing 101
Being Influenced - Influencer Marketing 101 Matt Siltala
 
Are you a content creator, or a content documenter?
Are you a content creator, or a content documenter?Are you a content creator, or a content documenter?
Are you a content creator, or a content documenter?Matt Siltala
 
Being Influenced - EngagePDX
Being Influenced - EngagePDXBeing Influenced - EngagePDX
Being Influenced - EngagePDXMatt Siltala
 
Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content Matt Siltala
 
King of the Brand - State of Search 2016
King of the Brand - State of Search 2016King of the Brand - State of Search 2016
King of the Brand - State of Search 2016Matt Siltala
 
Content Marketing Trends 2016-2017 Pubcon Vegas 2016
Content Marketing Trends 2016-2017 Pubcon Vegas 2016Content Marketing Trends 2016-2017 Pubcon Vegas 2016
Content Marketing Trends 2016-2017 Pubcon Vegas 2016Matt Siltala
 
The 2016 - 2017 Guide to Visual Content Marketing
The 2016 - 2017 Guide to Visual Content MarketingThe 2016 - 2017 Guide to Visual Content Marketing
The 2016 - 2017 Guide to Visual Content MarketingMatt Siltala
 
Guide to dominate on Pinterest Organically
Guide to dominate on Pinterest Organically Guide to dominate on Pinterest Organically
Guide to dominate on Pinterest Organically Matt Siltala
 
Advanced Content for SEO - SMX Advanced
Advanced Content for SEO - SMX AdvancedAdvanced Content for SEO - SMX Advanced
Advanced Content for SEO - SMX AdvancedMatt Siltala
 
Guide to Local Search Marketing for Contractors
Guide to Local Search Marketing for ContractorsGuide to Local Search Marketing for Contractors
Guide to Local Search Marketing for ContractorsMatt Siltala
 
How to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketingHow to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketingMatt Siltala
 
Use visuals and win at social media
Use visuals and win at social mediaUse visuals and win at social media
Use visuals and win at social mediaMatt Siltala
 
Brand Building with Social Media
Brand Building with Social Media Brand Building with Social Media
Brand Building with Social Media Matt Siltala
 
Link Building Fundamentals SMX West 2016
Link Building Fundamentals SMX West 2016Link Building Fundamentals SMX West 2016
Link Building Fundamentals SMX West 2016Matt Siltala
 
SFIMA Pubcon Super Content vs Bad Content
SFIMA Pubcon Super Content vs Bad ContentSFIMA Pubcon Super Content vs Bad Content
SFIMA Pubcon Super Content vs Bad ContentMatt Siltala
 
Pinterest Marketing Survival Guide
Pinterest Marketing Survival Guide Pinterest Marketing Survival Guide
Pinterest Marketing Survival Guide Matt Siltala
 
Brand Building with Creative Visual Content
Brand Building with Creative Visual ContentBrand Building with Creative Visual Content
Brand Building with Creative Visual ContentMatt Siltala
 

Más de Matt Siltala (20)

How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the world
 
EngagePDX Leverage your visual content to the MAX
EngagePDX Leverage your visual content to the MAXEngagePDX Leverage your visual content to the MAX
EngagePDX Leverage your visual content to the MAX
 
Getting the most milage out of your content marketing
Getting the most milage out of your content marketingGetting the most milage out of your content marketing
Getting the most milage out of your content marketing
 
Being Influenced - Influencer Marketing 101
Being Influenced - Influencer Marketing 101 Being Influenced - Influencer Marketing 101
Being Influenced - Influencer Marketing 101
 
Are you a content creator, or a content documenter?
Are you a content creator, or a content documenter?Are you a content creator, or a content documenter?
Are you a content creator, or a content documenter?
 
Being Influenced - EngagePDX
Being Influenced - EngagePDXBeing Influenced - EngagePDX
Being Influenced - EngagePDX
 
Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content
 
King of the Brand - State of Search 2016
King of the Brand - State of Search 2016King of the Brand - State of Search 2016
King of the Brand - State of Search 2016
 
Content Marketing Trends 2016-2017 Pubcon Vegas 2016
Content Marketing Trends 2016-2017 Pubcon Vegas 2016Content Marketing Trends 2016-2017 Pubcon Vegas 2016
Content Marketing Trends 2016-2017 Pubcon Vegas 2016
 
The 2016 - 2017 Guide to Visual Content Marketing
The 2016 - 2017 Guide to Visual Content MarketingThe 2016 - 2017 Guide to Visual Content Marketing
The 2016 - 2017 Guide to Visual Content Marketing
 
Guide to dominate on Pinterest Organically
Guide to dominate on Pinterest Organically Guide to dominate on Pinterest Organically
Guide to dominate on Pinterest Organically
 
Advanced Content for SEO - SMX Advanced
Advanced Content for SEO - SMX AdvancedAdvanced Content for SEO - SMX Advanced
Advanced Content for SEO - SMX Advanced
 
Guide to Local Search Marketing for Contractors
Guide to Local Search Marketing for ContractorsGuide to Local Search Marketing for Contractors
Guide to Local Search Marketing for Contractors
 
How to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketingHow to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketing
 
Use visuals and win at social media
Use visuals and win at social mediaUse visuals and win at social media
Use visuals and win at social media
 
Brand Building with Social Media
Brand Building with Social Media Brand Building with Social Media
Brand Building with Social Media
 
Link Building Fundamentals SMX West 2016
Link Building Fundamentals SMX West 2016Link Building Fundamentals SMX West 2016
Link Building Fundamentals SMX West 2016
 
SFIMA Pubcon Super Content vs Bad Content
SFIMA Pubcon Super Content vs Bad ContentSFIMA Pubcon Super Content vs Bad Content
SFIMA Pubcon Super Content vs Bad Content
 
Pinterest Marketing Survival Guide
Pinterest Marketing Survival Guide Pinterest Marketing Survival Guide
Pinterest Marketing Survival Guide
 
Brand Building with Creative Visual Content
Brand Building with Creative Visual ContentBrand Building with Creative Visual Content
Brand Building with Creative Visual Content
 

Pubcon south2010

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Social Media Twitter is just the example, but what are your competitors doing on social networking sites? Are the running ads/contests/discounts etc. on Facebook? Are they creating content that will do well on major social websites? @Matt_Siltala
  • 11.
  • 12. Search Operator You now know which sites are doing the best job with their anchor text (and what keywords they are going after) so its time to see where they get all their links from! @Matt_Siltala
  • 13. Now that you know the sites that are on top by using “allinanchor:”, you can do a search with those sites and the keywords that you are targeting to get a better idea of places to find links, and why the competition ranks. @Matt_Siltala
  • 14. ALSO: You can now start to compare the top sites, and gain valuable information (including top keywords) from sites like Compete.com @Matt_Siltala
  • 15. If you use tools that are available to you (and FREE), like the SEO For Firefox Tool (by Aaron Wall of SEOBook), You can get very exciting site comparison data. @Matt_Siltala
  • 16.
  • 17.
  • 18.
  • 19. The easiest option is to use the SEO For Firefox tool to gather this data by doing a site: search in Google. This will tell you what pages/content are doing the best. Its obvious what you would then do with that kind of data! Data for: Digg, Delicious, SU, Twitter and more! Great for researching STRONG content! @Matt_Siltala
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Matt Siltala Dream Systems Media, Owner http://www.dreamsystemsmedia.com @Matt_Siltala on Twitter