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Transform your Content Marketing

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Presentation from Search Fest 2015 talking about Transforming your Content Marketing and everything to do with visual content marketing and getting the most out of your visuals.

Publicado en: Marketing
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Transform your Content Marketing

  1. @Matt_Siltala @Kristy
  2. @Matt_Siltala 86% 14% 59% 54% 86% 35% 37% Source:
  3. @Matt_Siltala
  4. @Matt_Siltala Of info submitted to the brain is visual 90% 60,000x Images process faster than text of people respond to visual information over plain text 40%
  5. @Matt_Siltala Videos on landing pages increase page conversions rates by 80% 94% MORE Posts with visuals get page visits and engagement than those without of consumers are more likely to click on a business whose image appear in search results 60%
  6. @Matt_Siltala 9 Billion Photos uploaded each month Photos & Images get… More Interaction than other content More Shares than links More Likes 87% 10x 7x
  7. @Matt_Siltala
  8. @Matt_Siltala
  9. @Matt_Siltala 300,000,000 Users 257 MINUTES/MONTH Avg. time spent on Instagram 70 MILLION Photos uploaded every day 30 BILLION Total shared photos 2.5 BILLION Likes per day 49% Of users check Instagram daily Instagram
  10. @Matt_Siltala Pinterest 70,000,000 Users 14.2 MINUTES/MONTH Avg. time spent on Pinterest 80% OF PINS Are repins (Best image size: 600 x 800) 80% Of users are female 78 CENTS IN SALES/PIN On average. Up 25% since 2012 10 MILLION U.S. monthly unique visitors (Faster than any independent site in history)
  11. @Matt_Siltala Pinterest On Pinterest, you can create: How-to’s, recipes, checklists, and more.
  12. @Matt_Siltala 62% 61% 59% 42% Of brands have Pin It buttons Of brands have Tweet buttons Of brands have Like buttons Of brands have Google+ buttons Pinterest’s ‘Pin It’ button has now overtaken Facebook’s ‘Like’ button and Twitter’s ‘Tweet’ button on brands’ product pages.
  13. @Matt_Siltala Facebook 1.39 Billion Users 20 MINUTES/DAY Avg. time spent on Facebook 300 MILLION Photos uploaded every day 4.5 BILLION Likes per day 1.972 MILLION Friend requests per day 30 BILLION Whats App messages per day
  14. @Matt_Siltala Facebook Cover Photo: 851 x 315 Profile Photo: 180x 180 (recommended) Shared Photos: 403 x 403 Facebook Page Post Images: 960 x 960 Link previews: 90 x 90 Ad image size: 100 x 72 Sponsored Story Images: 194 x 139 Milestone or Highlighted Post: 843 x 403
  15. @Matt_Siltala Twitter 645,750,000 Users 12:51 MINUTES/DAY Avg. time spent on Twitter 500+ MILLION Tweets everyday 2.1 BILLION Twitter search engine queries (per day) 75% Of users are on mobile 208 FOLLOWERS Per user (on average)
  16. @Matt_Siltala Google+ 300,000,000 Users 5.5 MINUTES/MONTH Avg. time spent on Google+ 1.5 BILLION Photos uploaded every week 20 MILLION Mobile monthly users 33% OVERALL Growth per year 56% GROWTH In usage for member (Ages 45-54)
  17. @Kristy Bad Content
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  34. WITH THESE TIPS: 1. Become a better writer 2. See what the buzz is about 3. Leverage what you’ve got 4. Give them a window into your inner workings 5. Newsjack 6. Think like a journalist @Matt_Siltala
  36. EVEN CELEBRITIES HAVE BECOME BRILLIANT CONTENT MARKETERS John Oliver has questions for the Miss America Scholarship Fund @Matt_Siltala
  37. Good Content @Matt_Siltala
  38. Three years ago, it all started with this single infographic… 100,000+ Social Shares Thousands Of Links Built Thousands Of $$$ generated @Matt_Siltala
  39. eBook Motion Graphic Slide Share @Matt_Siltala
  40. The Interactive Purriodic Table of Internet Cats And then there was… @Matt_Siltala
  41. @Matt_Siltala
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  44. Even dog lovers liked it @Matt_Siltala
  45. But that’s not all… @Matt_Siltala
  46. @Matt_Siltala
  47. Our interactive table outperformed Friskies "list" because ours was more visual. @Matt_Siltala
  48. • Blog posts • New Releases • Linkbait articles • Infographics • Video • Podcasts • Images/Memes • White Papers • Power Points Repurpose successful content you already have into: TRANSFORM CONTENT YOU ALREADY HAVE @Matt_Siltala
  49. @Matt_Siltala
  50. The Quicksilver had a pair of cargo shorts in stores that were not Selling like they had anticipated THE PROBLEM @Matt_Siltala
  51. We worked with the sales team to get the MOST commonly asked questions and highlights of the shorts and created a series of infographics and displays that sold the shorts and made the sales associates jobs easier. THE SOLUTION @Matt_Siltala
  53. ADP had a ton of products, but their sales people didn’t have very good tools to sell all products. THE PROBLEM @Matt_Siltala
  54. Created infographics every month for them, each time highlighting a new product. THE SOLUTION @Matt_Siltala
  55. Measured each graphic’s popularity by polling people on Social Media Repurposed successful content into slide decks, videos, motion/ interactive graphics, etc. Created offline materials out of graphics that would help their sales team (showrooming using iPads, videos) Sales Increased THE RESULT @Matt_Siltala
  56. • ADP sales team now has a tool to learn & promote their products • ADP can use successful content to drive PR • Increased brand awareness • More mentions, more rankings for their name • Helps reputation management BIGGER PICTURE @Matt_Siltala
  57. wanted to modernize their Hagaddah so that Young and inactive Jews might be interested in using it for Passover (a.k.a. we need to make it “hip”). THE PROBLEM @Matt_Siltala
  58. Created eBook, app, and helped redesign part of their website to make it more attractive to a younger audience (we made it cool). THE SOLUTION @Matt_Siltala
  59. 20,000+ App downloads Word of mouth about it spread on social media Created Something physical that could be downloaded THE RESULT @Matt_Siltala
  61. @Kristy What’s your content marketing challenge? There’s a tool for that. • Social Media Measurement • Influencer Discovery and Outreach • Insights Discovery • Creation and Production • Content Curation
  62. @Kristy Social Media Measurement: SimplyMeasured
  63. @Kristy Social Media Measurement: sumall
  64. @Kristy Social Media Measurement: Brand24
  65. @Kristy Influencer Discovery: Traackr
  66. @Kristy Influencer Discovery: tapinfluence
  67. @Kristy Influencer Discovery: Buzzsumo
  68. @Kristy Insights Discovery: Radian6
  69. @Kristy Insights Discovery: Icerocket
  70. @Kristy Insights Discovery: Social Mention
  71. @Kristy Insights Discovery: Your customer service channels
  72. @Kristy Content Creation: Aesop Story Engine
  73. @Kristy Content Creation: Canva
  74. @Kristy Content Creation: Social Image Re-sizer
  75. @Kristy Content Creation: Over
  76. @Kristy Content Curation: Storify
  77. @Kristy Content Curation: waywire
  78. @Kristy Content Curation:
  81. @Matt_Siltala @Kristy