Effective, Inviting & Inclusive Campaigning - Workshop and Ideas-sharing
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This is the workshop presentation I gave at the CTC/CycleNation conference in October 2015. It focuses on specific ideas that CycleSheffield have used as part of our campaigning work. Download the slides to see all the notes.
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Effective, Inviting & Inclusive Campaigning - Workshop and Ideas-sharing
- 1. Matt Turner - CycleSheffield Effective, Inviting & Inclusive Campaigning Workshop and Ideas-sharing Matt Turner, Chair of Cycle Sheffield @CycleSheffield
- 2. WORKSHOP & IDEAS SWAP •We’re going to share some of the events, campaigns & initiatives we’ve organised •We want you to tell us what you’ve been doing in your local groups •CycleSheffield is a voluntary group with no paid staff •We have a core organising committee and over 500 paying members
- 3. CYCLESHEFFIELD’S PUBLIC IMAGE •Reflecting the range of people you want to attract •Building a credible and professional local presence
- 5. To join our club you have to wear the uniform
- 6. Starting to look like fun..... (Tour De France, Summer 2014)
- 7. Bring the family! (Space for Cycling Big Ride, April 2015)
- 8. How we got better photos! • Befriend a professional photographer! • Get a mix of portrait shots & scenes • Go for colour, vibrancy and personality •Stage events!
- 9. Old website
- 10. New website
- 11. CAMPAIGNING ACTIVITY •Focusing public concern •Reducing the barriers to taking action
- 12. Problem: Major new city centre development likely to neglect cycling as a transport option Solution: Make sure the new development include safe cycle routes and bike parking Opportunity: There is a consultation now which will dictate the priorities of the development. Mechanism: Postcards Barriers to action reduced by: Postcards are pre-printed. Just add a name and postcode and send to freepost address. Mini Campaign: Sheffield Retail Quarter Consultation
- 13. Problem: Lots of cyclists who have come off their bikes on tram tracks, often causing injury. Solution: Make routes along tram tracks safe. Opportunity: Council does not know scale and is trying to fob us off with warning signs. Mechanism: Website where people can report crashes on the tram tracks. We collect the data. Barriers to action reduced by: People know where to turn if this happens, web form easier to fill in than email to council. Ongoing Campaign: Tramcrash.co.uk
- 14. Problem: Most people in Sheffield are denied the freedom to ride a bike because of a hostile urban environment. Solution: Create Space for Cycling so everyone has choice to use a bike for transport. Opportunity: May 2015 local elections saw local council politicians up for election. Major Campaign: Space for Cycling, Spring 2015
- 15. Mechanism 1. Website where people can ask their candidates to support a specific improvement in their ward. Barriers to action reduced by: Website means individuals don’t have to hunt out email addresses for candidates, they can customise a template message. Major Campaign: Space for Cycling, Spring 2015
- 16. Mechanism 2: Mass Ride where people can show their support. Barriers to action reduced by: It takes little knowledge or commitment to stand up and be counted as part of a mass ride. You just have to turn up! Major Campaign: Space for Cycling, Spring 2015
- 17. Ad hoc reactive campaigns
- 18. COMMUNICATION •Using human-friendly language •Maintaining a constant presence
- 19. We walked around site and Matt explained to us exactly what was happening where. E.g. “This road where you’re standing will become the main access road to the new carpark.” Sheffield Retail Quarter site visit
- 20. Facebook Page
- 21. Blog
- 22. Email newsletter
- 23. EVENTS •To be fun • To attract new supporters •To allow you to get good photographs •To allow you to maintain a local presence
- 25. ‘Cycling in the Pub’ talks and socials
- 27. Local festivals presence e.g Sheffield Design Week 2015
- 28. Now tell us what you’ve been doing...
Notas del editor
- People will decide whether they want to join your group based on whether or not they see people like themselves in your photos. Perhaps more importantly the general public will decide whether or not it identifies with you and your cause depending on if they can identify with your image.
- People will decide whether they want to join your group based on whether or not they see people like themselves in your photos. Perhaps more importantly the general public will decide whether or not it identifies with you and your cause depending on if they can identify with your image.
- People will decide whether they want to join your group based on whether or not they see people like themselves in your photos. Perhaps more importantly the general public will decide whether or not it identifies with you and your cause depending on if they can identify with your image.
- People will decide whether they want to join your group based on whether or not they see people like themselves in your photos. Perhaps more importantly the general public will decide whether or not it identifies with you and your cause depending on if they can identify with your image.
- New images meant we could change our website from this...
- To this.
- Simple postcards to increase the number of people responding to a consultation. Pre-written points to focus the message.
- A simple google form to allow people to report crashes on tram lines.
- A website where you can email your council candidates quickly and easily. Consistent message with a single ask for each ward.
- A big ride. Easy to come to and take part, all sorts of people.
- WriteToThem – Easy to link to if you want people to be able to write to their councillors, MPs, or others. Use this as your call to action with a clear message. Use the specific links for specific types of representatives. https://www.writetothem.com/about-linktous
- Cycle campaigning attracts academics, experts and people who love detail. Often in our dealings with the council we have to look at plans, statistics and long council documents. Run events on site, walking around the development, showing people what’s going to happen.
- Facebook page
- Website/blog
- Newsletter
- The CycleSheffield awards, a different sort of event that attracts all sorts of people.
- Cycling in the Pub. A presentation and social evening on a specific topic.
- Streetfilms. All are creative commons, download them and show them in an evening. Invite people along, don’t focus on cycling, but on bigger liveable city issues. You’ll reach a new audience.
- Present at semi related non cycling events. Like Sheffield Design Week.