In this technical presentation, we will see (with live demo) what is the Conversion API and how to configure it in 3 different ways using GTM web and GTM server-side
2. What we will see
• Conversion API Prerequisites
• Parameters
• 3 ways to setup using GTM server-side
3. ● Founder of Tag Manager Italia
● Official Beta Tester of Google Tag Manager
● Digital Analytics Association Quanties Award as Top Practioner
MATTEO ZAMBON
Tag Manager Italia
@zambros_it
13. Generate Access Token
You must generate Access Token on Pixel settings.
1. Go to Events Manager
2. Data Sources
3. Choose your Pixel
4. Go to settings (1) and click Generated Access Token (2)
14.
15. Grab the Test Event
Thanks to the Access Token and the test event code, you
can easily check server side requests