Presentation at September event for SEMPDX in Portland OR. Covering the latest on structured data markup, Open Graph, Schema.org and data markup for SEO.
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
Structured Data and Semantic SEO: An Introduction
1. Structured Data
and Semantic SEO
Matthew Brown
SEMPDX Sept 2012
Image credit: http://www.flickr.com/photos/jdhancock/
2. Matthew Brown
Slideshare: MatthewBrownPDX
Twitter: @MatthewJBrown
matthew@audiencewise.com
http://www.portlandground.com/archives/2003/05/steel_bridge_an.php
4. Semantic Search Engine Optimization (Semantic SEO) is the
use of techniques from the Semantic Web technology stack
for:
1.sending detailed information about the meaning of your
page content to search engines and other data consumers,
2. in a way that can be easily processed by computers.
Good definition of Semantic SEO: http://bit.ly/kUW0fJ
5. Structured Data = Data organized by a markup language and a
vocabulary. Can be organized and searched by machines.
Linked Data = Publishing structured data so it can be accessed
at a URI
Semantic Web = The web of globally accessible, interlinked
data entities
RDF = Resource Definition Framework. This is a data model
that establishes entity relationships using ‘triples’
Other notable parts of the ‘Semantic Web Technology Stack’
56. Reading List
http://learnlinkeddata.com/articles Linked Data Primer – Start Here
http://semanticweb.com/introduction-to-rdf_b17953 - Dead simple intro to RDF and
associated vocabularies and tools. SemanticWeb.com rules.
http://www.w3.org/2011/Talks/0607-SemTech-RDFa-IH/Talk.pdf
Great intro to RDFa and highlights Best Buy, Overstock, Examiner.com
http://www.ibm.com/developerworks/library/x-disprdf/index.html
IBM Developer Works tutorial on how to combine data
http://searchnewscentral.com/20110207129/Technical/rdfa-the-inside-story-from-best-
buy.html
Interview with Jay Myers, Lead Development Engineer for Best Buy
There’s a ton of resources on the web to get you started
57. Semantic SEO Follow List
Folks who have some SEO/Semantic Web crossover:
Aaron Bradley - @aaranged – Hands down the best curator of semantic
happenings on the SEO side. When he blogs at
http://www.seoskeptic.com it’s not to be missed.
Jeff Preston - @JeffreyPreston – Lead SEO at Disney Corp. Happens to
be speaking at the Semantic Web 2012 conference
Sean Golliher - @SeanGolliher – Publisher of SEMJ – writes occasionally
for http://www.semanticweb.com
Jay Myers - @jaymyers – Best Buy lead dev and RDFa proponent. He’s
the man responsible for Best Buy’s 30% CTR increase with rich snippets.
Dan Brickley - @DanBri – Schema.org outreach for Google, works on
proposed Schema.org specs
People who have both search and semantic backgrounds
58. Semantic Tech Pros
Semantic Tech Folks who are very smart and say things I don’t get:
Martin Hepp- @MFHepp– Heads up Good Relations, which is the most
extensive vocabulary for e-commerce data
Manu Sporny - @ManuSporny – Leader of the W3C working group for
RDF. The man leading the charge for the RDF spec.
Lin Clark - @LinClark – Works on the linked data/RDF integration for
Drupal. Codes neat linked data things for Drupal.
Gregg Kellogg - @Gkellogg – Semantic Web Developer of all trades.
Wrote the Structured Data Linter.
Aaron Bradley’s gigantic Semantic Twitter Group:
https://twitter.com/#!/SemanticWeb/semanticweb100 - Like tapping
into the Matrix of semantic tech information.
People building semantic tech tools and standards