1.
Matthew Canigiani FA 102B Professor Klinkowstein

2.
Research from the Web and Quora
Excerpt: Virtual Reality and Storytelling for More than
Entertainment
http://www.iftf.org/future-now/article-detail/virtual-reality-and-
storytelling-for-more-than-entertainment/
Matthew Canigiani FA 102B Professor Klinkowstein

3.
“Unlike educational VR apps that essentially
present traditional teaching environments, just in
virtual reality, Legends introduces a new mode of
teaching. Just like I remember the vivid
experience of being in a burning building, can
kids carry the positive experiences they
encounter with traditional foods in VR over to
their real lives?”
Matthew Canigiani FA 102B Professor Klinkowstein

4.
Research from the Web and Quora
My Question:
“How will the use of virtual reality change in the
next 10 years?”
Matthew Canigiani FA 102B Professor Klinkowstein

5.
Answers:
”Employee training is an expensive undertaking. E-
Learning is probably the biggest game changer in
employee training. The growth trajectory of that space
could see it reach $275 Billion by 2022. But VR takes E-
Learning a step further, allowing employees to learn
interactively, independent of location, immersed in as
realistic an environment as possible. Besides better
trained employees, VR for Training will actually save
businesses significant amounts of money.”
Matthew Canigiani FA 102B Professor Klinkowstein

6.
Answers:
“Some others would be like space voyage from the
sitting here at Earth. All we need is to gather enough
data with pictures and videos. And create them with
Animation or correlate the pictures and videos along with
VR capable sequences.”
Matthew Canigiani FA 102B Professor Klinkowstein

7.
Answers:
“Architecture. It goes without saying, that this is an area
where VR/ 3D has much potential. Connected to a
system like Apple Maps or Google Earth, this may give
building designers and potential owners, a way to pre-
check how their creation will look and compare with the
surrounding area.”
Matthew Canigiani FA 102B Professor Klinkowstein

8.
Research from the Web and Quora
Related Quora Question:
“Do VR and AR have a big future, and where do
you see them going?”
Matthew Canigiani FA 102B Professor Klinkowstein

9.
Answers:
“VR will usher changes not only in the way we view
things but also in the way we understand our
surroundings. The advancement of technology will give
VR the chance to have a positive effect on humanity as
a whole.”
Matthew Canigiani FA 102B Professor Klinkowstein

10.
Draft Product or Service Description:
A VR app that takes you around the world experiencing
various cultures
Matthew Canigiani FA 102B Professor Klinkowstein

11.
Product Idea
• VR App that allows you to have an immersive
experience of once a year cultural events around the
world.
• Events included such as the Running of the Bulls in
Spain and New Years Eve from Times Square.
Matthew Canigiani FA 102B Professor Klinkowstein

12.
Audience: The Student
• 15-25 years old
• Interest in travel and other cultures but financially
limited.
• Would like to experience events they learn about in
school to gain a better understanding of it.
Matthew Canigiani FA 102B Professor Klinkowstein

13.
Audience: The Senior Citizen
• 65 years and older
• Interest in travel and other cultures but have physical
limitations to actually go and experience these
places.
• Would like to experience events they can no longer
participate in due to their age and various health
conditions.
Matthew Canigiani FA 102B Professor Klinkowstein

14.
Sketch of User Experience Map
Matthew Canigiani FA 102B Professor Klinkowstein

15.
Final User Experience Map
Matthew Canigiani FA 102B Professor Klinkowstein
DISCOVER
EXPLORE
SHAREUSE
CONSIDER
PURCHASE
LEARN
EXPERIENCE
Recognition Consideration + Purchase Post-Purchase
Events
Virtual Reality
Conferences
Word of
Mouth
Hear about the app from
current users
Magazines
Read about the app in
magazines
Influ
e
ncer
See influ
e
ncer you
follow using the app
Online Ad
See online ad that
peaks your interest
Social Media
See things about the
app shared on social
media
Talk to People
Ask other people their
thoughts on the app
Read Reviews
Look up online reviews
from other current or
previous users of the
app
Search
Look for more info and
opinions on the app
Try Device
at event
Watch
tutorials on
app
Online
Payment
Credit or Debit Card
Confir
m
a t ion
Recieve email
Download
Download app to mobile
device
Use VR
Goggles wth
App
Social Media
Share opinon on app on
social media
Post Reviews
Post online review of
the app
Tell Someone
Inform friends, family,
coworkers about the
app
Attend Events
Go to other VR based
events and conferences
Audience
The Senior Citizen The Student
-65 years or older - 15-25 years old
- Interest in travel but have - Interest in other cultures
physical limitations but have fina nci al limi tat ions
-Would like to experience events - Would like to experience
they can no longer participate in due to health events disscussed in school
Product Description
- Virtual Reality App that allows you to have an immersive experience of a once a year
cultural events round the world.
- Example of events avaible would be the Running of the Bulls in Spain and New Years
Eve in Times Square New York.
Matthew Canigiani, Professor Klinkowstein, FA102B
Questions:
Will I use this device?
Is it worth the price?
How will it impact my health?
Is my data secure?

16.
Mobilize Home Page
Matthew Canigiani FA 102B Professor Klinkowstein

17.
Announcement asking for feedback
Matthew Canigiani FA 102B Professor Klinkowstein

18.
All Members
Matthew Canigiani FA 102B Professor Klinkowstein

19.
Name and Logotype
Matthew Canigiani FA 102B Professor Klinkowstein

20.
Poll Results
Matthew Canigiani FA 102B Professor Klinkowstein

21.
Product or Service Description FB Page Research
Matthew Canigiani FA 102B Professor Klinkowstein
Ford Motor Company:
“Founded June 16, 1903 by Henry Ford. Our mission is to deliver great
products, create a strong business and make the world a better place.”

22.
Product or Service Description FB Page Research
Matthew Canigiani FA 102B Professor Klinkowstein
Sony:
“Sony is a leading manufacturer of audio, video, communications, and
information technology products for the consumer and professional
markets. Its motion picture, television, computer entertainment, music and
online businesses make Sony one of the most comprehensive
entertainment and technology companies in the world.”

23.
Product or Service Description FB Page Research
Matthew Canigiani FA 102B Professor Klinkowstein
Advil:
“Advil® is committed to relieving tough aches and pains by delivering
fast pain relief that’s proven to be stronger and longer lasting.”

24.
More Detailed Product Description
Matthew Canigiani FA 102B Professor Klinkowstein
Our mission is to let all people experience cultural events that
take place around the world from the comfort of their own
homes.