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What kind of media institution might distribute your product and why

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What kind of media institution might distribute your product and why

  1. 1. 3) What kind of media institution might distribute your product and why? Ollie Kyffin
  2. 2. What is a Media Institution? • A media institution is a company who own multiple media products in the form of films, shows, books, radios and magazines. • These companies will be responsible for writing, designing and publishing their work to a particular audience. • Different institutions will distribute different media products to suit their target audiences. These can range from television and films to magazines and newspapers.
  3. 3. Examples of Media Institutions “20th Century Fox” is an example of a major media institution. They publish many massive films and are responsible for a large proportion of all films that are published. They are one of the ‘Big Six’ Hollywood film producers. They are responsible for producing films such as Ice Age, Star Wars, Deadpool, Home Alone, The Shawshank Redemption and Titanic. They have a massive revenue of $28 Billion as of 2015. Vertigo Films is a very contrasting studio in comparison with 20thCentury Fox. They are based in the UK and focus on producing smaller films such as Horrid Henry and StreetDance. These smaller films are a lot less popular than the massive blockbuster films and therefore have a smaller target audience. For example, Horrid Henry is targeted to a young audience and StreetDance is obviously targeting the dancing, younger age.
  4. 4. Music Magazine Media Institutions Bauer Media Group is an European based media group responsible for over 600 magazines. In the music magazine industry, they are responsible for producing magazines such as Kerrang! They are the largest independent media group in Europe and they are present in 15 different countries TimeInc is an American, New York based magazine publisher, producing over 90 magazines. They have a monthly global print of 120 million, which is a huge amount.
  5. 5. Which would I chose to publish my magazine? • I believe that the best option for producing my media magazine would be Bauer Media Group. This is for a number of reasons. Firstly, they are a huge company meaning that if they publish it, they could make the magazine very popular and they could hit my target audience easily. Another reason that I feel they would be interested is because they produce Kerrang! This magazine inspired many parts of mine, therefore I feel they could publish my magazine to the same audience and increase their own revenue. • Furthermore, they don’t necessarily publish many other rock magazines, meaning that my magazine could change that