singley+mackie digital agency capabilities deck

1. grow. engage. convert.TM

2. Agency Overview

3. In 2012 Singley + Mackie was named
one of the “Top 100 Global Ad Agencies
That Know Social Media and Google”
by Forbes Magazine1.
1 Source

4. 2010
Founded in LA by two partners in
Singley + Mackie is a full service digital agency located in sunny Los
Angeles, California. We are dedicated to creating meaningful connections
between brands and their community through Paid, Earned and Owned
media channels.

5. How We Work
Social Content
Campaigns
Applications
Community Management
24/7 Moderation
Media Buying
App Development
Report &
Recommend
We Create We Execute We Analyze

6. 10%of the World
U.S.A.
Brazil
Asia-Pacific
UK
Australia
Canada
Germany
New Zealand
South Korea
Malaysia
Philippines
Thailand
Indonesia
Taiwan
Where We’ve Done Business

7. Services + Capabilities

8. Community Management + Moderation
24/7 moderation
on all social
media channels
Content calendar
creation and
delivery
Analytics to
support effective
publishing
practices
Graphic design
for post images
Short-form
video
scripting, storyb
oarding and
production
Cross platform
promotion for
marketing
campaigns
We curate impactful content
to create conversations with
your audience.

9. + Web and mobile application development and synchronization
+ Public or private API integration
+ Single click social login and social graph integration
+ Campaign applications like sweepstakes and contests
+ Customer service tabs
+ Email capture
+ Re-marketing and media placement
Application Development
We are more than just community managers
and strategists. Our development team builds
products that boost your content and
campaigns across social channels.

10. Media Buying
+ Promoted Tweets
+ Promoted Accounts
+ Promoted Trends
+ Lead Gen Cards
+ Conversion Tracking
+ TV Ad Targeting
+ All Ad Inventory
+ Phone, Email & Site
Retargeting
+ CPA and CPL campaigns
+ $5k-1MM Monthly Budgets
+ TrueView Video Ads
+ Mobile

11. Sweepstakes, Contests + Promotions
Singley + Mackie can
handle every aspect of
your promotion including:
+ Official rules creation and hosting
+ Legal requirements including insurance and
bonding in all 50 states
+ Application development
+ Database management
+ Email list integration
+ Prizing and fulfillmentAbove &
Beyond
Our sweepstakes
average an email opt-in
rate of over
55%

12. In-house Video Production +
Syndication
Ideation.Creativity.Distribution.
Weproduceworld-classvideosoptimizedforonline
viewingandsharing.Ourvideoservicesinclude:
+ Short-form video, such as Instagram and Vine
+ YouTube channel management and content development
+ Live shoots and motion graphics
+ Stop-motion
+ Scripting and storyboarding
+ Content syndication and distribution via all touch points

13. Analytics are at the core of
all Singley + Mackie social
programming.
We always ensure our metrics stack up to
client KPIs and business objectives.
We condense this information into weekly
“flash” reports and monthly summary
reports.
Analytics, Monitoring + Reporting

14. Case Studies

16. Case Study: YP.com Rebranding
The Challenge
To shift consumer sentiment from being “just the yellow
pages” to a digital and mobile destination for Doers
through paid and earned messaging
The Results
• A 450% increase in Page Likes and 5,200%
increase in fan engagement through Facebook
paid media efforts over 12 weeks
• Conceptualized and executed the
#YoureDoinItRightWhen campaign, one of the
most successful promoted trends in Twitter
history: resulting in 53.3MM impressions and a
3.5% engagement rate
• YP mobile app ranked in the Top 10 Free Travel
apps on iTunes
Massive User
Adoption
Total number of user
generated tweets in
24 hours
53.6K

17. Case Study: EA Family Game Night 4
The Challenge
Create a social presence for Electronic Arts video
game release Family Game Night 4, featuring Hasbro
characters and other IP.
The Results
• Built communities on Facebook and Twitter that
drove hundred of millions of impressions and
organically trended #FamilyGameNight
• Executed influencer outreach to people in game
industry
• Nationwide launch that exceeded original sales
projections
Best Buy
Our influencer outreach
program drove record sales
in the top
13
Markets

18. Case Study: Samsung Mobile Gaming
11Number of countries
introduced to Canimals,
Gelato Mania and Running
Fever through paid and
earned channels.
The Challenge
Samsung hired Singley + Mackie to grow an
international gaming audience for the South Korean
entertainment sensation, Canimals.
The Results
• Established new social communities on all major
platforms and drove user acquisition through paid
media
• Created and syndicated diverse, culture-specific
content to garner interest among potential users
• Developed international Facebook platform
sweepstakes
• Coordinated and lead international launch in
United States and Pacific Rim countries

19. Case Study: SOHO/Conair CPG Campaign
500%Increase in positive
sentiment mentions on
Twitter during campaign
The Challenge
SOHO Beauty Brand, a division of Conair, needed to
increase market share within the beauty and cosmetics
vertical. They approached Singley + Mackie to build
and expand their social presence among millennials.
The Results
• Developed custom video carousel to highlight :15
second makeup brush videos
• A series of hyper-targeted sweepstakes increased
social audience by 290% in two months
• Curated Pinterest boards, a then emerging
channel, to drive clicks back to website and
increase purchase
• Using Twitter as a customer service
channel, reduced reply-to-customer time to less
than 10 minutes

20. “More than anything else, I am pleased with the speed and attention Singley + Mackie is giving to our customers. They are creating a lot of
activity by talking with our fans and engaging them in a big way. From what I've seen from our Twitter, YouTube and Facebook reach
stats, our exposure to a larger audience has increased immensely in a very short time after working with their team.”
—John Bonfield, VP, Ecommerce at Direct Holdings Americas (Time Life)
“Singley + Mackie has done an excellent job in working collaboratively with us to develop strategies, campaigns, and applications that
not only reach our audience on key social platforms, but also engage users to establish long-term relationships and increase the value
proposition for our products. They recommend programs and solutions that are in direct alignment with our key business goals and
objectives, and continuously monitor and optimize our efforts to ensure that the strongest ROI can be achieved.”
—Peter Kisich, Executive Director of Marketing, YP.com
“With Matt Singley and his team at Singley + Mackie at the helm of some of our most visible brands, I feel completely confident that the
community management aspects of our social media are in great hands. After working with them for over a year, it’s clear to me that they
understand our brand guidelines, voice and tone and even our legal and PR needs. They have done full-service management for us, from
content creation to moderation to promotions, and it gives me great peace of mind to know that they are on the job. I would not hesitate to
recommend them to any company that needs the best and the brightest social media thought leaders in the market today.”
—Mary Renouf, Global Brand Director of Marketing, Xbox (now with T-Mobile)

21. Engagement + Disclosure
Singley + Mackie believes that all communication and outreach
should be transparent, honest and not “spammy” in nature. It is for
this reason that we strictly adhere to the FTC standards and
guidelines for endorsement and testimonials.
When creating a “material connection” with any blogger or
personality on Twitter, Facebook, YouTube or any other social
network, we clearly state that they should disclose the nature of our
relationship to their audience. This is done with a variety of
techniques including disclaimer hyperlinks and network-appropriate
nomenclature such as “#ad” for Twitter.

22. ThankYou
Matthew Levine
Singley+mackie
339 222 6941
matt.levine@singleymackie.com
Twitter.com/SingleyMackie