1. PERSONAL BRAND EXPLORATION
Matthew Micglire
Project & Portfolio I: Week 1
June/2/2021

2. People need passion, and sports need people. After
losing my father at a young age and having a life saving
surgery in high-school I was void of passion. Sports
restored that for me and grew my comfort and
confidence. That is why we love sports, the passion it
enables within us. And I know just how to get that out of
everyone and let us capitalize on it together. Ideally
building an atmosphere where all that is required to enter
is passion for a game, any game. We can hash it out
entertaining ourselves and everyone listening. This
simplistic idea can change the next generation of sports
radio.
IDENTITY

3. PROFESSION
Potential Job Titles:
Broadcast Announcer/ Radio Disk Jockey
News Analyst/ Reporter
Gambling and Sports-book Writer
ENTERTAINER BRAND ARCHETYPE -
Living life to the fullest and having a damn
good time doing it! Having the ability to
manipulate the content in a way that is
playful and dazzles the audience. Using
Sports stories to inspire everyday individuals
in turn leading them to live a fuller life with
more excitement each day with content to
keep an eye on.
Analyst for Sports Entertainment Industry

4. • DEMOGRAPHICS: 81% Male,
Ranging from 26-64 years of age
with majority being 40-55, 65%
White, all college educated, the
majority are married, located on the
U.S. Coast’s .
• PSYCHOGRAPHICS: Enjoys
attending social functions, Spends
free time volunteering and
entertaining families. Adhere and
adopt to liberal ideals and opinions,
regularly attend sporting events.
• IDEAL AUDIENCE MEMBERS:
Jason Williams, HR Director
(ESPN), Norby Williamson, VP of
production (ESPN), Eric chylinski,
Director of sports games /betting
(CBS)
Recruiters and Station Executives at ESPN, NBC, CBS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
Secure an entry level radio position at ESPN.
- Connect with and send a follow up email containing the best of my
personal content demo to 20 ESPN Radio team members by
November 1st 2022.
Mid Term: (2028)
Host my own caller based segment on sports radio.
- Increase views and callers month by month to a 20% overall
increase by December 31 2028.
Long Term: (2043)
Be the sole host of my own Sports talk show.
Establish myself at a popular radio personality by having 7,000 logged
hours on air and creating multiple demo reels to distribute. By
December 31 2043.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Computer Electronics 80%
Telecommunications 70%
Public Speaking 90%
Social Perceptivenes 65%
SOFT
HARD
Adobe Systems Software 80%
EPR Software 80%
English Language 75%
Public Speaking 90%
SOFT
HARD

7. I Matthew Micglire promise to always be the
most passionate voice on the airwaves so
our station will consistently sit atop the most
viewed while I help avid sports fans re-light
the inner flame for the love of the game.
PROMISE

8. CREDENTIALS
Work Experience:
1 year as Sports show host at Coastal
Carolina University
5 Years as host of Chronies Sports Podcast
Education:
Certified Broadcast Meteorologist, American
Meteorological society
., Full Sail University (2023)
Awards:
- Presidents list recipient at Coastal Carolina
University

9. COMPETITION
Karintha Styles
Industry Experience:
• 20 Years of Sports Journalism
Experience
• Published Author
• First female sports editor at Howard
University
Education:
• Journalism Degree from Howard University
• Masters in PR from Full Sail University
Leadership Experience:
• Domestic Violence Advocate
• US Army service as broadcast journalist
Skills and Proficiencies:
• Writing Ability - Published Author
• Resiliency - Armed service member
• Multitasking - Holds multiple positions in profession
Matthew Micglire
Overall Online Presence:
• 80/100 Superior
• 166 Connections with a customized banner.
• Updated Education information and published work
endorsed by others available on the page.
• Online presence outside of Linkedin was sufficient with
headshots and articles
HEADSHOT HEADSHOT
Industry Experience:
• 1 Year as Campus Sports radio host
• Published Writer
Education:
• Earned Presidents honors from Cayuga Community
College
• Earned Presidents honors from Coastal Carolina
University
• Bachelors degree specialized in sports broadcasting
from Full Sail
Leadership Experience:
• Graduate of BPL (Blue Print Leadership)
Skills and Proficiencies:
• Writing Ability - Published Poet
• Perseverance - Attending multiple universities
• Adaptability- Changed Majors receiving presidents
honors for both.
Overall Online Presence:
• 65/100 Average
Single Digit Connections, personalized headshot and
banner. Limited info on Linkedin
• Other online presence strong with updated social media
profiles and online recognition.

10. COMPETITION
Ashley Brewer
Leadership Experience:
• USA Olympic Athlete
Matthew Micglire
HEADSHOT HEADSHOT
Industry Experience:
• Host on Sportscenter
• College Football Sideline Reporter
• Cohost of Sports Nation
Education:
• UCLA Graduate
Skills and Proficiencies:
• Public Speaking -Host/Sideline Reporter
• Industry Knowledge - Host multiple shows covering all
sports
• Critical thinking - Live TV Experience
Overall Online Presence:
• 90/100 Superior
• Active on all social media platforms constantly
promoting her shows.
• Lots of followers interacting on content
• Custom backgrounds on all profiles
Industry Experience:
• 1 Year as Campus Sports radio host
• Published Writer
Education:
• Earned Presidents honors from Cayuga Community
College
• Earned Presidents honors from Coastal Carolina
University
• Bachelors degree specialized in sports broadcasting
from Full Sail
Leadership Experience:
• Graduate of BPL (Blue Print Leadership)
Skills and Proficiencies:
• Writing Ability - Published Poet
• Perseverance - Attending multiple universities
• Adaptability- Changed Majors receiving presidents
honors for both.
Overall Online Presence:
• 65/100 Average
Single Digit Connections, personalized headshot and
banner. Limited info on Linkedin
• Other online presence strong with updated social media
profiles and online recognition.

11. BRAND POSITION
For sports shows that aim to enlighten and entertain fans, I provide amounts of
passion and the ability to lift those around me because I have been at the bottom of
the mountain and I have weathered the storm and risen to the top with fervor,
energy, and a smile; If I can use sports as the tool to get me there, you can too.
CROHNIE

12. NETWORKING &
MARKETING
Industry Events & Organizations
NSMA (National Sports Media Association)
University of South Carolina Chapter, 2022.
NPA (National Podcast Association)
Online, 2023
SABR Virtual Analytics Conference (Society for
American Baseball Research)
March 11-14 2021, Remote
Digital Marketing
Primary Content: Podcast episodes detailing events
in the sports world and how they correlate with events
in our lives.
Specialized Sports Articles, focus on covering college
and professional athletics.
Primary Tools: Spotify Streaming Service, Adobe
Portfolio, Twitter. Podcasts will be streamed and
articles uploaded through twitter.
Website: the Crohnie sports website will be developed
and launched to be the hub for all content with social
posting boards so fans can interact, optimizing the
possibility of Social Sharing to occur.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
Veteran radio personality with 10 plus years
on the job. Mature individual with a blemish
free record and an outstanding work ethic.
Formal Education
B/A Sports Broadcasting Full Sail University
Certified Broadcast Meteorologist (AMS)
Technical Skills
Spreadsheet utilization, Berkeley Advanced
media institute tutorials December 2021
Adobe Editing Interface- Rush Tutorials,
Adobe platform, December 2022
Soft Skills
Social Perceptiveness, JSTOR journals,
December 2023
Reading Comprehension, JSTOR journals,
November 2023

14. Matthew Micglire
You know how you have a love-hate relationship with your favorite sports teams? Well
what I do is remind you why your heart started singing for them in the first place and
relieve the stress the games have caused you. In fact, I’ve already pulled multiple Detroit
Lions fans out of their pit of misery!

15. REFERENCES
1https://www.onetonline.org/link/summary/27-3011.00
Broadcast announcer-radio disc jockey
2
https://www.onetonline.org/link/summary/27-3011.00
Gambling and Sports Writer
3
https://www.onetonline.org/link/summary/27-3011.00
Journalist
4
Linkedin
https://www.linkedin.com/feed/
5
https://www.comparably.com/companies/espn/executive-team
ESPN Executives
6
Cayuga Community College Athletic Discovery
https://www.cayugaspartans.com/sports/mgolf/2018-19
8.NPA
https://podcastassociations.com
9.SABR
https://sabr.org/analytics
10. Multi Media Services
https://multimedia.journalism.berkeley.edu/tutorials/spreadshee
ts/
7. NSMA
https://nationalsportsmedia.org/about-
us/student-chapters