1. Intelligence Everywhere:
Power to the People
1
Matt Pepper, UK Presales
mpepper@microstrategy.com

2. Copyright © 2017 MicroStrategy Incorporated. All Rights Reserved.2
MicroStrategy’s Vision Drives our Innovations
Intelligence Everywhere

3. Copyright © 2018 MicroStrategy Incorporated. All Rights Reserved.3
Traditional BI: IT Focused Augmented Analytics: Workforce focused
ETL
Warehouse
Relational Databases
MDDB
On-Premise Physical Hardware
Reports
Scorecards
Time to insight: Months to Weeks
Innovation: SQL Engine, Semantic Layer,
Enterprise Platform
Dossiers
Interactive Visualizations
Mobile
Excel
Unstructured Data
VM & Data Centers
Self Service Visual Analytics
1990+
Data Discovery: Analyst Focused
Time to insight: Days to hours
Innovation : Data Discovery, Visualization, Easy to use, In-
memory
2005+ 2018+
Cloud
AI
Responsible Analytics
Embedded
Voice
Inline
Natural Language
Recommendations
Identity & Context
Notifications
Governance and agility
Time to action: Milliseconds to seconds
Innovation : Inline, Contextual, Anticipatory, Zero-Configuration
IndustryDynamicsAnalyticsDeliveryInterfaceTechnologyDynamics
Three Revolutions in Analytics
Journey to the Intelligent Enterprise

4. Copyright © 2018 MicroStrategy Incorporated. All Rights Reserved.
Build Applications
4
Geo-Spatial Analysis
AppsCollaborationInteractive Dashboards
Advanced Visualisations
Portal / Application
Integration
Slice & Dice Reports
Visual Data
Discovery
Predictive Analytics
Alert, Trigger and
Distribution

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Business guy IT guy
Roles and Varying Priorities with Data Discovery
Demands
Flexibility
Speed
Self-Service
Data Discovery
Rapid, iterative
Evolving Requirements
Testing
Challenges
Data Management
Security
Performance
Scalability
à Governance
VS
IT
versus

6. Copyright © 2018 MicroStrategy Incorporated. All Rights Reserved.
Evolution of Business Users in Analytics
6
DevelopersAnalystsConsumers
Business Users IT Users
Types of BI Users
The Old BI World
Today’s BI World
Administrators
IT IT

7. Copyright © 2018 MicroStrategy Incorporated. All Rights Reserved.
Governed Data Discovery

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Governed Data Discovery
8
Local Data
Personal and Cloud-
based Data Sources,
Quick and Ad Hoc
Enterprise Data
Trustworthy,
Reliable, Governed
Business User
2
Access local
or Cloud-
based data
1
Access
system-of-
record data
3
Promote dashboard
to system-of-record
MicroStrategy harmonizes agility and governance.

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10. Copyright © 2018 MicroStrategy Incorporated. All Rights Reserved.
HyperIntelligence

11. 11
BI adoption in organizations remains below 30%
• Data driven organizations have 25% more business
impact compared to companies who do not rely on a
BI solution.
• One of the biggest barrier to BI adoption is lack of
motivation.

12. HyperIntelligence
12
3.58 Billion
Browser Users
1.2 Billion
Microsoft Office Users

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14. Thank You!
mpepper@microstrategy.com