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NCSU BUS465 Tac Soap.pdf

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NCSU BUS465 Tac Soap.pdf

  1. 1. Grondyke Soap Company McKinley Beaty Matthew Wililamson Mark Killmeyer 1 December 2022 Harrison Hamrick John Magda
  2. 2. Current Situation Objectives Competitive Landscape Target Customer Concept and Plan Timeline Contents 1 December 2022
  3. 3. All-Natural soap company centered on craft, quality, and making the most of smelling good. Founded in Scott's garage in North Carolina in 2014 Current Situation What Scott Carr - Founder and current Operator Where Why Life is short... smell good. 1 December 2022 Who
  4. 4. Current Situation Concept Map 1 December 2022
  5. 5. 1 2 Internet of Things Tools 1 December 2022 Objectives See ~5% growth in total sales per quarter in the next financial year Release a new product line and have it account for ~20% of total sales
  6. 6. Internet of Things Tools 1 December 2022 Competitive Landscape Tactical Soap Vs. Competitors Dr. Squatch Duke Cannon Outlaw 382k followers on Tik Tok 2495 followers on Tik Tok 8196 followers on Tik Tok 688k followers on Instagram 53k followers on Instagram 136k followers on Instagram Tactical Soap ? followers on Tik Tok 5k followers on Instagram 17k followers on Twitter 1.5k followers on Twitter 7.5k followers on Twitter ? followers on Twitter
  7. 7. Internet of Things Tools 1 December 2022 Competitive Landscape SWOT Analysis Competitors Trends Popularity Innovation Grondyke benefits from innovative technology and current trends in men's healthcare Grondyke has not yet reached the level of being a household brand, and has competitors that have become more notable
  8. 8. Internet of Things Tools Target Customer Personas 1 December 2022 Meet Joe Personal Info: Age: 39 Gender: Male Education: Bachelor's Degree in History Income Level: Upper Middle Class Lives in: Charlotte, N.C. Marital Status: Recently Divorced Children: One Professional Info: Occupation: High School History Teacher Goal: Wants to get a promotion Huge Film Nerd Goes out to local breweries Goes to the gym 5 times a week Goes to the movies often Is often on Instagram and Youtube Goes to Casinos every Saturday night Plays Videogames occasionally with his buddies Hobbies: Trying to better his life by going to the gym and working for a promotion Is a great father figure Single Goes out a lot Key Take Aways: Teacher at Myers Park Highschool Before work, he goes to the gym After work, he usually goes home and uses Instagram and youtube to pass the time If he has no plans during the day he will either watch a movie or play some videogames with his son If he has plans he's either out at the movies with his son or meeting people at breweries. Lifestyle: Meet Zak Personal Info: Age: 21 Gender: Male Education: Student at Appalachian State University Income Level: Upper Class Lives in: Asheville, N.C. Relationship Status: Single Professional Info: Occupation: Busboy at a local restaurant Company: Wild Craft Eatery Educational Info: Major: International Business School: Appalachian State University Greek Life: A brother of Sig Nu Parties every weekend Plays Videogames Snowboards Goes out to bars with friends Goes to the gym everyday Hobbies: Trying to find a girlfriend Desires Natural and good smelling care products A typical man in his final years of college works out everyday so he showers often Key Take Away: Student at Appalachian State University At school from 10:15-3:00 After school, he works on homework in the library during the week he works the night shift at Wild Craft Eatery Goes to bars and parties most weekends Parents help pay for college enjoys natural care products Lifestyle:
  9. 9. 1 December 2022 Target Customer Customer Personas Key Takeaways 23.5% 26.5% 25-3 4 35- 4 4 Manly Self Care Best Version
  10. 10. Concept and Plan New Scent Email Marketing Promos Generate awareness and interest with a new product. 1 December 2022 In order to meet the campaign objectives, Grondyke Soap should follow these concepts and timetime to complete a marketing campaign. Connect with consumers in their inbox. Boost sales with deals.
  11. 11. New Product Concept Rambo 1 December 2022
  12. 12. Internet of Things Tools 1 December 2022 Competitor Media Examples Outlaw Dr Squatch
  13. 13. Media Concepts 1 December 2022 January 2023 July 2023
  14. 14. Timeline 1 December 2022
  15. 15. Thank You

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