Studiolabs is a digital studio, we provide on-demand application development for companies that don't have a CTO or developers team. With our decentralized organisation, we provide to companies the skills to build their digital future.

1. STUDIOLABS
ON DEMAND APPLICATION DEVELOPMENT

2. THE DIGITAL TRANSFORMATION
Opportunity
The digital becomes essential to attract new customers and retain
them. It’s powerful way to access to 4 billion users on the web and
5 billion users on mobile.
Application development is a key element of digital transformation
for companies. However, they are still struggling to advance on
developing digital products : 65% own a website, only 15% own a
mobile application.

3. Problem
Why application development
is in slow motion ?
The agile organization required for application development remains very
complicated for more traditional structures
Application development costs are high, the large companies are
competing constantly to attract the best talents. Small companies can’t
compete with those prices.
Recruiting competent profiles is complicated and slow. There isn’t enough
school to make grow new talents and not enough experimented profiles
locally to respond to the demand.
ORGANISATION
COSTS
SKILLS

4. Solution
Studiolabs is a digital studio,
we provide on-demand application
development for companies that don't
have a CTO or developers team.
With our decentralized organisation, we
provide to companies the skills to build their
digital future.

5. EXPRESS
DEVELOPMENT
How it works ?
Build your application in 2 to
4 weeks. We gather the skills
of 5 to 100 digital
professionals per project to
develop your application as
fast as we can.
Manage your development
with a remote product
manager. He will help you
design your product, manage
your development requests
and control your
development budget.
PRODUCT
MANAGEMENT
PROTOTYPING
Design your application with
our designers and experiment
on real devices the user
experiences you want to
develop.
www.loremipsum.com

6. Added Value
DIGITAL EXPERTISEFAST DELIVERY CODE QUALITY
/ Java
C++
PHP
We provide to our customers
the knowledge to design their
product, with simple methods
and the expertise of our
product managers, designers
and developers.
Having the capacity to develop
quickly new features is a
powerful advantages to
improves your products and
create more value. You can now
easily respect your deadlines
and be time to market.
When a team is decentralized,
the development constraints
are much higher. For every
remote missions, developers
must absolutely provide a
tested and documented work.

7. Technology

8. Short-term Roadmap
Q3 Q3
Q2 Q2
Q4 Q4
Q1 Q1
Integration with existing solutions: Many
customers already use other generic
solutions (Wordpress, Shopify, ERP etc ...), to
facilitate their transition and not break their
habits, we will integrate connectors to use
our products with their solutions.
Automation of development processes:
This phase aims to get the most out of
time-consuming processes so that we
can focus on development.
Automatic generation and
deployment of applications
on the store: Being able to
automatically generate and
deploy our applications will
allow us to have more
control over the tests and to
bring new functionalities
impossible to achieve with
the current platforms.
Instant application creation from
standard models: To meet the
most obvious needs of our
customers, we will offer them
solutions of the type : Website
showcase / Landing page, Store /
E-commerce, Blog, Customer
space etc. ....

9. Long-term Roadmap
Opening of the Open Studio platform to other sectors
of activity: Our activity focuses on application
development but could be extended to other sectors
such as engineering, architecture, etc ... all types of
sectors of which work could be shared among several
freelancers, delivered online and verified by a
manager.
Online development environment for developers:
Developing applications requires several tools and a good
machine, installing all this requires a lot of time and can often
slow down development. To solve this problem, we want to offer
completely online development environments that allow any
freelancer to work immediately without any installation. This will
also allow us to better follow the freelance work and optimize
their method or tools of work.
V2 V2
V3 V3

10. 330 billion
dollars
8 billion
dollars
38 billion
dollars
6 billion
dollars
6 billion
dollars
Software and
Technology
(TAM)
plication
elopment
SAM)
Application
Development
(SAM)
Mobile
Application
Development
(SOM)
Mobile
Application
Development
(SOM)
Market Size

11. For 2018, a growth of + 10% is expected in the IT budget
of companies.
Market Evolution
The Apple store and the Play store now have more than
2 million applications available.
Every month more than 60 000 new applications are
published on the apple store and the play store.
There are more than 1.5 billion web applications today.
Among these, less than 200 million are active.
16 million new applications web are created each month

12. Market Share
The web application development market is divided
into 3 categories:
- Self-service Platforms (ex: Wix, Weebly,
Squarespace, etc.): online solutions for designing a
web application by itself
- Service Providers (consultants, freelancers, web
agencies, internal): team of developers , designer,
product manager etc ... who deal with development
and design.
- Open-Source (ex: Wordpress, Joomla, etc.): pre-
designed solution whose code is editable allowing the
developer to quickly create a web application with a
solid development base.
95% of websites are built by developer agencies, either freelancers or internally
5% of websites are built by self-service platforms.
The mobile application development market is composed mainly of freelancers & web
agencies.

13. Competitive analysis
Diverse
No
Variable
Slow
Fast
Web & Mobile
Agile
Low
Owner
Employees
Wix
Javascript & PHP
No
Variable
Slow
Fast
Mobile
Decentralized
Variable
Open-source
Employees +
Developers community
Wordpress
Diverse
Yes
Variable
Slow
Fast
Web & Mobile
Agile
High
None
Employees
Theodo
Diverse
Yes
Variable
Slow
Slow
Web & Mobile
Complexe
High
None
Employees &
freelancers
EY
Javascript
Yes
Expert
Fast
Fast
Web & Mobile
Decentralized
Variable
Owner
Network of
freelancers
Studiolabs
Programming
language
Digital expertise
Quality of code
Complex
application
development
Speed
Simple application
Speed
Supported
platforms
Organisation
Price
Technology
Workforce

14. Network of skills
High speed development process
Cross platform development
We have developed methods and processes to divide into simple tasks and distribute
development for teams of 1 to 100 developers, our teams will always be more efficient than
any agile team.
Because we offer remote missions, we have access to a network of skills, available at any
time. This allows us to respond to all requests in development regardless of the number of
requests or deadlines.
We are the only ones to offer application development on mobile and on the web, a hybrid
offering consisting of self-service and on-demand service delivery.
Competitive Advantages

15. COMMUNICATION
To develop our audience, we will target the
4 profiles most likely to share our values:
- Employees
- Freelancers
- Entrepreneurs
- Students
We will set up online and offline
communication campaigns to engage
audiences within 3 main channels :
- Events
- Blog
- Social Networks
Strategy

16. DISTRIBUTION
Our distribution strategy is divided into 3 phases:
SALES
PROSPECTINGMARKETING
Marketing : We will set up an online marketing campaign based on several channels
(Display advertising, Email marketing, Affiliate marketing)
Prospecting : We will identifies and attracts potential customers who need
development most using data sources (News, Online directories, Job boards…)
Sales : We will target 5 customer profiles that we will address in 3 groups:
Small & medium sized companies, Startups, Intermediate & Large companies.
Strategy

17. Year 1: Paris, San Francisco, New York, Tel Aviv, London
Year 2: Delhi, Austin, Hong Kong, Singapour, Seoul, Berlin, Toronto
Year 3: Sydney, Dubaï, Amsterdam, Barcelona, São Paulo, Mexico, Shanghai, Zurich
INTERNATIONAL DEVELOPMENT
This strategy will be developed on a global scale with cities who are
investing the most in innovation or are recruiting the most developers.
Strategy

18. The automation of our processes and the code generation allow us to save the use to
freelancers and to generate income on which we are almost completely profitable.
Our margin is 40% today but can potentially improve up to 60% for application projects of
less than 100,000 euros.
BUSINESS MODEL
Finance
Our business model is based on the hours we charge. Having remote freelancers, allows us
to reduce our development costs, so a freelance cost us 50 euros per hour instead of 80
euros (average market price). On average, we make a 40% margin on each project,
regardless of the type of project.
Example:
30 000 € =
Budget of an application
development
- 18 000 € 12 000 €
Actual cost of
development Margin

19. Customer Budget
The cost of developing an application with some functionalities carried out by freelancers ranges from 3,000
euros to 200,000 euros. To explain as simply as possible this price difference, we could compare an application
to a car. Prices are known to vary greatly depending on a number of factors such as the desired quality, the
model, the options or the size.
Average budget for application development
Large BusinessesIntermediate BusinessSmall Business STARTUPS
Budget for a web application
Budget for a mobile native
application (only iOS or
Android)
Budget for a mobile native
application (iOS & Android)
Budget for a mobile application
with react native (iOS &
Android)
5 000,00 €
17 850,00 €
27 200,00 €
17 850,00 €
10 175,00 €
30 175,00 €
41 650,00 €
30 175,00 €
27 800,00 €
57 800,00 €
93 500,00 €
57 800,00 €
56 500,00 €
76 500,00 €
120 275,00 €
76 500,00 €
99 200,00 €
129 200,00 €
213 350,00 €
129 200,00 €
Medium Businesses

20. Budget
From the funds raised, our goal is to allocate our budget as follows:

21. Forecasting
138 173 392,50 €
58 429 210,11 €
292 440,48 €
3 448 644,48 €
19 896 968,52 €
1 909 100,00 €
14 850 300,00 €
82 863 200,00 €
215 845,00 €
370 236,00 €
1 216 831,50 €
631 700,00 €
5 160 020,00 €
28 851 510,00 €
1 909 100,00 €
14 850 300,00 €
82 863 200,00 €
Best scenario
31 320 502,50 €
15 977 455,90 €
157 407,84 €
1 054 852,56 €
4 510 152,36 €
227 430,00 €
1 465 073,00 €
6 264 100,50 €
300 252,16 €
1 875 693,44 €
8 018 048,64 €
227 430,00 €
1 465 073,00 €
6 264 100,50 €
1 317 850,00 €
5 167 350,00 €
19 637 100,00 €
Moderate scenario
1 371 183,82 €
1 371 183,82 €
-35 834,35 €
134 254,88 €
485 836,20 €
-36 567,00 €
187 265,00 €
674 772,50 €
-34 499,65 €
240 675,12 €
863 708,80 €
195 927,00 €
195 045,00 €
215 687,50 €
526 200,00 €
1 225 750,00 €
2 649 000,00 €
Worst scenario
Year 3
Year 3
Year 1
Year 2
Year 3
Year 1
Year 2
Year 3
Year 1
Year 2
Year 3
Year 1
Year 2
Year 3
Year 1
Year 2
Year 3
Timescale
Valuation
NPV/VAN (net
present value)
Cash flow
EBITDA (Excédent
Brut
d’Exploitation)
Coûts
opérationnels
Revenu Brut
Sales

22. Team
https://www.linkedin.com/
in/steedmonteiro
https://twitter.com/steedmonteiro
Steed MONTEIRO
Founder / President & Technical Director
Steed Monteiro has expertise in several trades such as
Technical Director - CTO, Lead Developer, Agile Coach,
Product Manager, Coach Startup, Trainer. He has more
than 10 years of experience in the development of mobile
and web applications.
He has worked mainly with innovation clusters of large
groups (Orange, La Poste, EDF - Enedis) and dozens of
startups (Photobox, Libon, Jiwa, Five-S, NannyPlease
etc ...).
Matthieu de Luze
Co-Founder / Chief Operating Officer
Matthieu de Luze has worked as Marketing Manager,
Social Media Manager, Digital Project Manager, Event
Organizer and Startup Coach. He has 10 years of
experience in Marketing and Digital Communication.
He has worked with Startups (Jiwa, Starzik, Digiteka, ...)
and Agencies (Cristal Events, BeMyApp) on the behalf of
major groups (Universal Music, Sony Music, Hachette
Books, Gallimard, LafargeHolcim, Dassault Aviation,
Allianz Worldwide Partners, EDF, Carrefour ...)https://www.linkedin.com/
in/matthieudeluze/
https://twitter.com/MatthieudeLuze
StudioLabs was founded by Steed
Monteiro and Matthieu De Luze. Ten
years ago, they met on the Jiwa project
and continued to work together on
other projects as freelancers.
Subsequently, their collaboration gave
birth to the StudioLabs project.

23. Contact
Site Web
https://studiolabs.io
Réseaux Sociaux
Telegram: https://t.me/studiolabs
Facebook: https://www.facebook.com/studiolabs.io
Twitter: https://twitter.com/StudioLabsFR
LinkedIn: https://www.linkedin.com/company/studiolabs/
Contact
Email: invest@studiolabs.io
Tel.: +33 (0) 6 31 65 34 74