1. Rome the Snow
A pursuit of more followers on the slopes and the web
alike.
Matthew Henning
A39110897

2. The Mission
- Expose the uninformed of Rome’s slope presence
- Create hype for a multi-stop tour using Social Media
- Separate Rome with creative contests during the tour
- Construct relationships with ski resorts to sell Rome
products and host events

3. Achieving the Mission
Project “Rome the Snow” is a five-stop tour event to publicize Rome
as well as increase its social media presence.
In order for this to be successful, Rome will have:
 Facebook page, Twitter hashtag, and YouTube to promote
the tour
 Sponsored athletes in person for fans to meet and board with
 Tent for testing out new gear; special offers
 Social Media contests to win Rome gear

4. Facebook
 Page for the tour “Rome the Snow”
 Like and respond to relevant posts about the tour
 Link videos and photos of the tour as it progresses
 Promote event through Facebook ads
 Encourage people to share the event with friends

5. Twitter
#RometheSnow Increasing Traffic
 Specific hashtag for the  Rome will be:
event for people to win  Following ski resorts,
contests and follow the sponsored athletes, new
event status fans and competition
 Tag people and athletes at  Re-tweeting content related
the event to the tour
 Using the hashtag
#RometheSnow after posts

6. YouTube
 Highlighting the locations of the ski resorts the tour will stop
at
 Sponsored athletes posting video blog updates as the tour
progresses
 Footage of previous stops on the tour
 Testimonials
 Contest winners
 Top shredding of each location
 Tour updates

7. Tracking Success
 Before and after statistics of:
 Klout score
 Ticket sales from same day of previous year
 Number of twitter followers and Facebook likes
 Hashtag usage
 YouTube views
 Media coverage
 Rome sales

8. Budget
Expenditure Cost
Film Crew $15,000
Transportation/Lodging $25,000
Contest Prizes $10,000
Models/ Salesman $20,000

9. Timeline
 Start promoting using Social Media late October
 First tour stop in late November
 Killington, VT
 Second tour stop in mid December
 Telluride, CO
 Third tour stop in early January
 Park City, UT
 Fourth tour stop in late January
 Squaw Valley, CA
 Final tour stop in mid February
 Jackson Hole, WY
 Review tour success end of February
 Follow-up with thank you notes to all that were involved

10. Projected Outcome
 Increases in:
 Twitter followers
 Facebook friends and likes
 Athlete publicity
 Ski resort ticket sales
 Rome product sales
 Rome will become available in more ski shops nationwide
and the ability to connect through more people online will
increase its overall awareness