1. PERSONAL BRAND
EXPLORATION
Matty Amorte
Project & Portfolio I:
Week 1
July 1st , 2023

2. IDENTITY
My name is Matthew Williams, I was
born in Knoxville, Tennessee at the
University of Tennessee Hospital. I
began my education and career in
music and entertainment at a young
age. One of the most notable
internships I had when I was a
teenager was being a shadowing disc
jockey for 94.3 Extreme Radio and an
independently touring musician in a
band at the ages of 16-21 years old.
Currently, I am in college for
Entertainment Business pursuing and
aspiring to obtain 2 degrees and a
certification from Full Sail University.

3. PROFESSION
Potential Job Titles:
• Chief Operating Officer (COO)
• Chief Diversity Officer (CDO)
• Chief Product Officer (CPO)
BRAND ARCHETYPE – I have a knack for identifying
talents and skills with people and navigating them
towards connections with other likeminded individuals
to create groups or teams that are motivated towards
a common goal; I can assist them to go to the next
step or level in what they want to do. My gift or talent
is being able to make dreams come to life for others
and being a magician archetype states that I have the
ability and aptitude to do so. I have the capacity to be
a visionary and inventor; I often find myself lost in
deep thought about creating new and innovative ideas
that can be used in music and entertainment.
(Kaye Putnam, 2023)
Chief Executive for Entertainment Business
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Outreach Plan:
• I applied for a position and took multiple assessments
that challenged my knowledge and IQ called a Neural
Aptitude Assessment to be able to be hired for a
position with the company.
• I followed, added and messaged Glenda on LinkedIN
and through Crossover’s platform through their website.
• I plsn to follow up with Glenda after I have passed my
aptitude test. There are required certifications for my
training for the position that I will have to take by next
year. (Linkedin, 2023)
Human Resources
Manager
Roy Kim
Outreach Plan:
• I’ve applied for the Tour Project Manager Position and have sent an
email for an Informational Interview about the positions available at Live
Nation that would best suit my skills sets..
• I added Roy Kim on Linked in and have sent him a message to connect
and speak about positions that are available.
• After I receive a reply from Roy Kim, I will send him a follow up e-mail
regarding our set time for an interview. (Livenation, 2023)
Roy Kim
Recruiting Manager at Live
Nation
Jacob Walker
Outreach Plan:
• I plan to apply for a few positions with AEG presents as I have worked
for them in the past in west palm beach. I plan to send Jacob a follow
on Linked in and a direct message.
• I plan to send Jacob a email to set up an informational interview to
review positions that are available and get more information about
positions that are needed in their company and to learn more about who
AEG is and what they do in the industry.
• I plan to send him emails and messages on Monday next week while
applying for positions that interest me. (LinkedIn, 2023)
Jacob Walker
Senior Talent Acquisition
Manager
Glenda Bel

5. GOALS
Short Term: (Immediately After Graduation, 2025)
 The Goal that I want to achieve after graduation would be to immediately start my own clothing brand and
be hired by a company as a manager in the entertainment industry.
KPI to measure progress towards reaching goal. I project that I will take a short break after school graduation
about 1 month. Within the next two months after graduation, it should be around July 2025 that I start
seriously diving into my job searches and pulling out all my contacts that I’ve networked over the years.
Mid Term: 2033
 The specific goal that I want to achieve in my five to ten years after graduation is working in a high paced and diverse
sector of the music industry and go on tour while managing my own smaller scale companies as an executive.
 KPI
Measure: 10 years industry experience as a business executive
 Target:
 Data Source: CRM system/Finance
 Reporting Frequency: Monthly
*. Owner: CEO (MYSELF)
 Due Date: July 2033

to measure progress towards reaching goal. The time frame that I think is most reasonable is summer of 2036 as
I will have connected with many people and found a job that I can grow my skill sets within. July 2036
Long Term: 2043
 I plan to own a few companies within the music industry and be an executive of my own brand.
 KPI to measure progress towards reaching goal. Owning my own clothing brand, real estate, venue, and
production company under my personal LLC by fall of 2043. I have already started designing my 15-20year
business plan, to be able to present it to investors and loan officers to get adequate funding to kick start my
brand.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
People Management
SOFT
HARD
Expert
Business Finance Adept
Lighting Design Adept
Audio Engineering Adept
Business Marketing
SOFT
HARD
Novice
Software Knowledge Novice
Project Management Adept
Data Analysis Novice

7. I help Artists and Individuals reach new
heights by helping them visualize their
dreams and assist in making them a reality.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Welcome to Rockville Miusic Festival
Counterpoint Music Festival
Sounds of the Underground Tour
Firestone Live Nightclub
Vans Warped Tour Music Festival
Roxy/Gilt Nightclub
High Society Hookah Lounge Venue
Education:
• Entertainment Business, B.S., Full Sail University (Exp.2025)
Leadership Roles:
• I worked as a stage manager for a few music festivals and
venues.

9. COMPETITION
Yashika Kalra
Industry Experience: Brand
Designer | Visual Artist | NFTs
and Web3
Education:
• Education experience goes here
Leadership Experience:
• 5 years Leadership experience as a visual artist and
brand designer
Skills and Proficiencies:
• Brand Design • Graphic Design • Adobe Illustrator •
Adobe Photoshop • Digital Art
Matthew Williams
Overall Online Presence:
• Semi-professional headshot, banner image was
customized, a few published articles, could not find
reference to social media other than LinkedIn, their
LinkedIn URL is not customized. Average 55/100
Industry Experience:
• 15 years in Music Industry
Education:
• Music and Entertainment Business
Full Sail University, 2025
• Leadership Experience:
Stage Manager
• Production Crew Manager
• Skills and Proficiencies: Skill 1 Artist Performer- X
endorsements
• Skill 2 Musician- X endorsements
• Skill 3 Stage Manager- X endorsements
• Overall Online Presence: 74 connections, Customized
banner, Headshot was not professionally taken, Profile
has very little information, 2 published articles, not
active on social media, LinkedIn URL is customized.
• Grade: Average, 30 out of 100

10. COMPETITION
Jamal Gordon
Noteworthy Experience:
• Charting billboard artist
• CEO
Matthew Williams
Industry Experience:
• 15 years working in Music
Education:
• Entertainment Business
Skills and Proficiencies:
• Artist Performer- X endorsements
• Vocal Coach- X endorsements
• Choreographer- X endorsements
Overall Online Presence:
• Numerous connections, banner customized, headshot
professionally taken, their profile has no biography in
their about me sections, they have a few published
articles online, they are very active on social media,
their LinkedIn URL is customized, Superior 75 out of
100
Industry Experience:
• 15 years experience working in Music
Education:
• Entertainment Business
Leadership Experience:
• Stage Manager
• Production Crew Manager
Skills and Proficiencies:
• Skill 1 Artist Performer- X endorsements
• Skill 2 Musician- X endorsements
• Skill 3 Stage Manager- X endorsements
Overall Online Presence:
• 74 connections, Customized banner, Headshot was not
professionally taken, Profile has very little information, 2
published articles, not active on social media, LinkedIn
URL is customized.
• Grade: Average, 30 out of 100

11. BRAND POSITION
For [The Heavy Metal sector of the Music Industry] who [Needs Better
Payouts from streaming services and event ticketing, I provide an
application that will streamline revenue to underpaid artists and
eliminate fees, price-gouging, and scalping from taking a cut from
artist’s payouts. Streaming services and ticketing services have been
taking too much money out of artist’s pockets.
“MATTY AMORTE"

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Welcome to Rockville- IATSE 631/115
‣ 05/09-05/29/2023
• Electric Daisy Carnival- James Thomas Productions
‣ 11/4-11/5/2016
• Sunset Music Festival- IATSE 631
‣ 06/2023
Digital Marketing
• Primary Content: I would create content based on the niche that I am wanting to make
designs for which caters to the alternative subculture. The content I will put out will feature meme’s on
social media platforms meant to engage the crowd and raise an emotional connection within my
audience that my brand can monetize. I plan to feature video content and interactive content for the
audience to feel like they apart of my brand’s culture that we are establishing while giving the audience a
say in the direction of the designs we put out by posting polls based on votes from the audience.
• Primary Tools: I will use Hootsuite or something very similar to post across all
platforms of social media and other form of websites where third party promotion is allowed,
• Website: I do believe that I may have to create more than one portfolio to keeps things simple but
If I do choose to extend my pages on the one I created in this class, I plan to pay for SEO and
advertisement when I launch my brand and start working in the industry again as an entrepreneur this
will assist me in creating more relevance, diversity, and purity as I work in numerous different facet in
regard to music and entertainment so the services that I provide will assist me in diversity.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will be actively seeking out a COO, CPO, CEO, or Executive Director
to intern under. I am sure their lifestyle is very busy as they between
$350,000-$800,000 a year. I’m sure their lifestyle is stressful and fast-
paced and high volume having to problem solve and be resourceful all
of the time. July 2027. PARTNERSHIP
Formal Education
• Entertainment Business Bachelors of Science (2025),
Business Intelligence Masters (2027), Graphic Design Bachelor’s
(2029)
Technical Skills
• 10 years in product management in an entrepreneurial environment with a proven
track record of success – (Crossover, July 2023) A strong technical background with
an ability to understand and discuss data structures, -(Crossover, July 2023)
• Learning AWS, CHATGPT, and other generative Ai program software. - (Crossover,
July 2023)
Soft Skills
• Critical Analysis-Crossover, July,2023
• Be engaged and fully involved in the creative and intellectual process of a brand-Crossover,
July,2023 Specific task to address a technical

14. Matty Amorte
You know Ticket scalping has been taking money from artists, promoters, and venues? Well, what I have done is create a platform where you can setup
analytics for each ticket as they are purchased, they are digitally tracked with a foot-print that is anonymous and if the tickets are scalped, they can only
be resold on the platform otherwise the ticket will be null and void. In fact, I have been working on this idea along side an existing company called zipliner
or better known as ZPLNR.

15. REFERENCES
RSM (September 8th, 2023) The talent gap is striking at the heart of the
middle market organizations.
https://rsmus.com/insights/services/managed-services/whats-driving-the-
middle-market-talent-gap.html?cmpid=ppc:0822-research-report-whats-
driving-the-talent-gap:bb01&gad=1&gclid=Cj0KCQjwnf-kBhCnARIsAFlg492-
PEgBIUbvoJjpYpMnZTdoavP-
bdONtd0vNkmJWsKcn9Lc6Hqv538aAgvyEALw_wcB
Crossover (n.d. 2023) Remote Executive Leadership Jobs.,
https://www.crossover.com/job-roles/executive-leadership
Live Nation (n.d.) LN/Concerts, -
Production Settlement Manager,
https://livenation.wd1.myworkdayjobs.com/en-US/LNExternalSite/job/LN-
Concerts--Production-Settlement-Manager_JR-55207
DuckDuckGo (June 31st, 2023) -
Product Management Remote.,
https://www.linkedin.com/jobs/search/?currentJobId=3647676942&distance=2
5&geoId=104937023&keywords=chief%20product%20officer
Anna Shepelenko (September 26th, 2018)
Andy Tryba’s remote work and labor market prospects.,
https://mind.ua/en/publications/20188957-obamas-adviser-on-the-future-of-
work-dont-even-think-about-it-technical-education-first-and-t
Onet Online (n.d. 2023) Chief Executives.,
https://www.onetonline.org/link/summary/11-1011.00’
Kaye Putnam (n.d. 2023) The Magician Archetype
https://www.kayeputnam.com/brand-archetype-magician/
ZPLNR (n.d) private ticketing.
https://www.zplnr.com/