4. A S S O C I A T I O N O F I N D E P E N D E N T F E S T I V A L S
T E N - Y E A R S T U D Y O F M U S I C F E S T I VA L S ( 2 0 0 8 – 2 0 1 8 )
8% go for headline acts,
53% attend for the experience
15. E X P E R I E N C E B R A N D I N D E X , J A C K M O R T O N 2 0 1 8
BEST P ERFO RM I N G EXP ERI EN CE BRA N DS
200% 25%H I G H E R N P S H I G H E R C U S T O M E R L O Y A L T Y
17. "Face-to-face interactions at events are
incredibly important and powerful, and
create very meaningful connections for us."
J U L I E H O G A N , G L O B A L F A C E - T O - F A C E M A R K E T I N G
D I R E C T O R A T F A C E B O O K / I N S T A G R A M
21. Our metrics
B R A N D L O V E
IMPACTSENTIMENTQUALITY OF THE
ENGAGEMENT
PURCHASE INTENTPREFERENCE
RATIONAL
Deepened brand knowledge, consideration and intent to purchase
EMOTIONAL
Excite and engage
Brand connection
22. Our metrics
B R A N D L O V E
IMPACTSENTIMENTQUALITY OF THE
ENGAGEMENT
PURCHASE INTENTPREFERENCE
WIFI Tracking Sales incentive/
Registered interested
Camera technology and
manual recording
Web analytics and
social tracking
Timing mechanic through
camera technology
RATIONAL
Deepened brand knowledge, consideration and intent to purchase
EMOTIONAL
Excite and engage
Brand connection
24. H B R R E P O R T - T H E E V E N T M A R K E T I N G E V O L U T I O N : A N
E R A O F D A T A , T E C H N O L O G Y & R E V E N U E I M P A C T , 2 0 1 8
FA ST-G RO W I N G CO M PA N I ES A RE I N V EST I N G I N EV EN T M A RKET I N G
52% 29%N U M B E R O F S U R V E Y R E S P O N D E N T S
W H O S A Y T H A T E V E N T M A R K E T I N G
D R I V E S M O R E B U S I N E S S V A L U E O V E R
O T H E R C H A N N E L S
A L L O C A T I O N O F M A R K E T I N G
B U D G E T S T O E V E N T S & E X P E R I E N C E S
30%F A S T E S T - G R O W I N G C O M P A N I E S W H O
H A V E S E E N R E V E N U E G R O W T H O F 3 0 %
O R M O R E H A V E B E E N I N C R E A S I N G
T H E I R E V E N T A C T I V I T Y T H E M O S T
46. People are more likely to
remember things if they
cultivate a positive emotion
47. Learn more…
G E N U I N E X P O D C A S T
S1 E8: Hacking Emotional Triggers.
Featuring Dr James Morgan
48. Is your business experience-ready checklist?
W H A T ’ S Y O U R P R O M I S E ?
Can you state your brand promise in 2-3 sentences?
(We encourage you to write it down, even pin it on your wall)
02
D O Y O U P R O V E I T T H R O U G H A C T I O N S ?
Can you point to 3-4 notable actions your brand has taken to prove
to the world your promise is authentically delivered?
03
D O Y O U P R O V E I T T H R O U G H
I N T E R A C T I O N S ?
What key customer touchpoints – customer service, in-store, web,
mobile, content, experiential – deliver proof on your promise?
I S Y O U R E X P E R I E N C E D I F F E R E N T I A T E D ?
Do you provide a brand experience that’s significantly different than
your competitors?
05
D O Y O U M A K E I T M O V I N G ?
In the Brand Experience landscape, it’s easy to simply deliver an
action or interaction that works. But do they move your customers
emotionally? Do they feel it? Are they inspired by it? Are they
bonded to it?
W H A T ’ S W O R T H T A L K I N G A B O U T ?
If a customer were going to convince a skeptical friend that your
brand is worthwhile, what’s one action or interaction they would use
to explain their attachment to your brand?
01 04
06
EXPERIENCE BRAND INDEX, JACK MORTON 2018
51. Thankyou.
V I N N Y P A N C H A L
SVP, Director of Client Services
vinny.panchal@jackmorton.com.au
au.linkedin.com/in/vinnypanchal
Request today’s presentation
bit.ly/B2BExperienceRevolution