1. TECHNOLOGY INTEGRATION PLAN
FOR
JBA GIRLS AND DAWGS LACROSSE SUMMER CAMPS
Mission- Using Social Media to attract new, young
athletes to our summer camps
General Background Knowledge
Dawgs Summer Camp: 1st year completed 2013
o 50 male participants
o K-12th grade
2014 Dates: July 28th-August 1st
9-12 PM Monday-Friday
o Only allowing K-8th grade this year
o Aiming for 40 male participants
JBA Girls Basketball Camp: 1st year 2014
o Academy has an average of 22 girls throughout the year
o 4th-8th grade
o Dates: July 28th-August 1st
9-12 PM Monday-Friday
Idea
To set up a Facebook and Twitter account for JBA Girls Summer Camp and Dawgs
Lacrosse Camp. Both of these social media platforms will be linked together to help
reach as many people as possible. In addition, social media will help promote and
market each camp. The average age for kids to get their first cell phone is 11, and
kids are getting on social media at a young age. We need to find a way to reach the
kids we are working with and make ourselves different, vibrant, and relevant
compared to other summer camps in the area. Also, this is a great way for parents to
stay connected and up to date with the JBA and Dawgs programs.
Need
Increase participation numbers (more student-athletes) at the Dawgs
summer lacrosse camp and the JBA Girls summer camp
Overall Camp Goals and Objectives
To teach basic fundamentals with an emphasis on skill development
Ensure a positive environment with a concentration on hard work and
spirited competition
2. Have each and every player consistently improving per their skill level
Have kids leave with a new passion for the sport
Dawgs Social Media Goals and Objectives
50 boys ages K-8th grade
Four different school districts represented
One kid from each grade represented
JBA Girls Social Media Goals and Objectives
30 girls ages 4th-8th grade
10 girls sign up for the year round academy post summer camp
Five kids are accounted for from each grade
Development Plan (how we plan to get there)
Video Highlights
Pictures of past camps for Dawgs and Academy training
Inspirational quotes from coaches
Camp information
Mission statement
Past college athletes who have attended each camp
Contact info
Program Evaluation/Reflection
If we meet our goal registration numbers of campers
How many “likes,” comments, and followers we get on each Facebook and
Twitter page
On camp registration we will have a section to answer of “how you heard
about camp”
With an increased participation in the individual numbers of each camp, both
programs will have met their goal
