Through the Maxar News Bureau, Maxar Technologies and its space brands are able to generate brand exposure through media coverage and fulfill our purpose of Building a Better World. Dig into our presentation and learn more.

1. A Pixel is Worth a Thousand Words
Fulfilling our Purpose to Build a Better World with the
Maxar News Bureau

2. 2
• Communicating your company’s
Purpose
• What is the Maxar News Bureau?
• How satellite imagery has been used
in the media
• Examples of how satellite imagery
and geospatial data from Maxar
has been used in the media and how
this supports our purpose to Build
a Better World
AGENDA

3. 3
Purpose is a powerful force.

4. 4
The allure of being “pulled” toward a meaningful end
state rather than being “pushed” there is captivating,
energizing and fulfilling all at the same time.
Companies today realize they must serve a purpose
higher than themselves—higher than simply
increasing their profit margin—if they want to not
only attain but retain top talent since millennials are
driven by purpose rather than paycheck, as cited by
a Forbes article.

5. 5

6. 6
What is the Maxar News Bureau?
The Maxar News Bureau is a partnership program between Maxar
Technologies and respected news media organizations.

7. 7
What is the Maxar News Bureau?
DigitalGlobe, a Maxar company, provides satellite imagery and
analytics that are powerful complements to good journalism,
providing indisputable truth at a time when credibility is critical.
Satellite images show a research center in Syria before and after U.S., U.K. and French
forces launched a missile strike in April 2018.

8. 8
The News Bureau provides access to Maxar’s full spectrum of
imagery, analytic capabilities and expertise to our media partners.
We do not generate revenue from News Bureau partners.
The benefits of the News Bureau to Maxar and its portfolio of
companies are brand exposure, differentiation of our capabilities
and fulfillment of our purpose of Building a Better World.

9. 9
How satellite imagery has
been used in the media

10. 10
First use of
satellite
imagery
in a
breaking
news story

11. 11
The first time
satellite imagery
was used
in a breaking
news story was in
1986 well before
there was a
license available
in the U.S. to
commercialize
Earth Observation
technology.
FrenchSPOT imageof
ChernobylReactor Site
Image from May 1, 1986

12. 12
Broadcasting Magazine – Nov. 24, 1986

13. 13
The use of the Chernobyl Reactor Site image
captivated the news media in 1986
• Later the same year,
this cartoon was drawn
for a broadcasting
magazine that used the
word “remote sensing”

14. 14
The use of the Chernobyl Reactor Site image
captivated the news media in 1986
• Later the same year,
this cartoon was drawn
for a broadcasting
magazine that used the
word “remote sensing”
• If this was a technology
that could be made
available to the news
media on a wide scale,
it could change the way
we report the news and
understand changes on
our planet.

15. 15
First public image from IKONOS, DigitalGlobe’s
first commercial satellite

16. 16
It wasn’t until 13
years later, the
first U.S. image
was shown in
mainstream media
from an American
commercial
company.
Image collectedby DigitalGlobe’s
IKONOS satellite October13,1999.
A New Era in the Sky
A photograph of Washington, D.C. is the first
high-resolution image of Earth taken by a
commercial satellite to be made public.
CAPTIONREADS:

17. 17
America under attack: a defining moment for
the commercial imagery industry
BEFORE AFTER
TRADE CENTER SITE

18. 18
A watershed moment that changed our industry was
right after 9/11 when the airspace was cleared above
the Twin Towers site for days.
This satellite image was
the only available overhead
picture the public saw of
the devastation.

19. 19
A watershed moment that changed our industry was
right after 9/11 when the airspace was cleared above
the Twin Towers site for days.
This satellite image was
the only available overhead
picture the public saw of
the devastation.
What is even more
interesting is this was six
years before Google Earth
existed.

20. 20
How the current media climate is
affecting News Bureau partnerships

21. 21
For the
first time
media is
the least
trusted
institution
globally.”
“

22. 22
Sixty-three percent of
respondents say they
do not know how to tell
good journalism from
rumor or falsehoods or
if a piece of news was
produced by a respected
media organization.

23. 23
Sixty-three percent of
respondents say they
do not know how to tell
good journalism from
rumor or falsehoods or
if a piece of news was
produced by a respected
media organization.
The lack of faith in media has also led to an
inability to identify the truth, trust
government leaders and trust business.
Source:Edelman Trust Barometer, Feb.2018

24. 24
Partnerships are even more valuable to
media for storytelling than ever before.

25. 25
Partnerships are even more valuable to media for
storytelling than ever before.• Present day, one of
the things that’s
changed is trust in
the media has
plummetted,
particularly in the
last three years.
• While trust in
government is at an
all time low, we’re
seeing a small uptick
in the level of trust in
business.

26. 26
How geospatial data has been
leveraged to support Maxar’s
purpose of Building a Better World

27. 27
Aiding in AP investigation that frees
2,000 slaves in the 21st century

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DigitalGlobe provided the satellite image that served
as the smoking gun that allowed the government to
take action against boats that were using slaves to
illegally catch fish off Papua New Guinea.
• Because of the combination
of high-quality and high-
resolution detail in the image,
two trawlers loading slave-
caught seafood onto a
refrigerated cargo ship were
caught from space.
• The AP investigation
ultimately won a 2016 Pulitzer
Prize for their work …

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…and reunited slaves
with their families

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Using geospatial data to reveal the truth
about the atrocity in Cameroon

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• In July 2018, a horrifying video of
two women and two young
children being led away at
gunpoint by a group of
Cameroonian soldiers went viral.

32. 32
• In July 2018, a horrifying video of
two women and two young
children being led away at
gunpoint by a group of
Cameroonian soldiers went viral.
• Initially, the government of
Cameroon dismissed the video
and denied the incident
occurred in their country.

33. 33
• In July 2018, a horrifying video of
two women and two young
children being led away at
gunpoint by a group of
Cameroonian soldiers went viral.
• Initially, the government of
Cameroon dismissed the video
and denied the incident
occurred in their country.
• The Maxar News Bureau provided
satellite imagery and geospatial
data to help BBC News Africa
determine where the atrocity
happened, when it happened
and who was involved.

34. 34
Watch the video: BBC finds truth behind this
woman’s killing

35. 35
“AP finds
evidence for
graves,
Rohingya
massacre in
Myanmar”
Feb. 1, 2018

36. 36
DigitalGlobe satellite imagery along with video of
homes reduced to ash helps the AP to confirm a
Rohingya village in Myanmar has been wiped out.

37. 37
“Myanmar bulldozes what was left of
Rohingya Muslim villages”
DEC. 20, 2017 FEB. 13, 2018
VILLAGE OF ZONE KAR YAR, MYANMAR

38. 38
Additional
DigitalGlobe
satellite imagery
provided to the AP
confirms
Myanmar’s
government
bulldozes the
burned remains of
the Rohingya
Muslim villages in
an attempt to
destroy evidence of
mass atrocities
against the
country’s Rohingya
Muslim minority.

39. 39
Following natural
disasters such as the
Carr wildfire in
California, Maxar
releases open data for
humanitarian response
and to educate the public
about the impacts.

40. 40
“A Fire tornado Hit Their Neighborhood.
This is all That’s Left.” Aug. 4, 2018

41. 41
The New York
Times
combined
DigitalGlobe
satellite
imagery along
with ground
photos from
the fire and
augmented
reality to
illustrate the
impact of the
Carr Fire in
California.

42. 42
SATELLITE
IMAGE
AUGEMENTED
REALITY
GROUND
PHOTO

43. 43
Hurricane Florence: Flooded
farmland and oil slick in Currie, NC
Collected Sept. 19, 2018
Following Hurricane Florence, pre- and post-
event satellite imagery has been shared with
first responders including Team Rubicon,
American Red Cross and Net Hope to aid in
disaster response and clean up efforts.

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At Maxar Technologies, we believe that insights
unlock infinite possibilities. And what inspires us,
what keeps us pushing beyond the limits of what’s
currently possible, is our primary purpose:
To create the connections and intelligence that
power a better world.
− Howard Lance,MaxarTechnologiesPresidentand CEO

45. We play at the nexus of the new space economy
betterworld.maxar.com