This is the presentation from my talk on 'Building Social Products' in India given at 2nd meet of Social Media Club Delhi.

1. Building Global Social Products in India Mayank Dhingra (@mayankdhingra) Social Media Club Delhi, 16th Jan 2010 http://mayank.name

2. Social Products(Global) http://mayank.name

3. Social Products(Local) http://mayank.name

4. Types of Social Products (from India) http://mayank.name

5. Types of Social Products (from India) Majority Products from India http://mayank.name

6. Kwippy.com is an easy and fun way to share you Gtalk, Yahoo and Facebook status messages with your friends and have interesting conversations over them. Kwippy offers a great platform for conversations by bringing out the best of forums, blogs and microblogs. http://mayank.name

7. Kwippy.com Add Kwippy bot to your IM and start Kwipping. http://mayank.name

8. Kwippy - Timeline Started working towards the end of 2007 Beta Launch for close friends around Christmas, followed by allowing people to request invites Got traction in Indian and International Media User Base crossed 20,000 mark VC funding/acquisition talks didn’t quite materialize Uncertain times and an untimely break. http://mayank.name

9. Kwippy : Features Lets you save Gtalk,Yahoo and Facebook statuses. Has no character limit for updates/kwips. You can follow RSS feeds via your IM i.e. you can get blog updates and even twitter mentions on your IM User friendly permalinks with time stamp for ex: kwippy.com/mayank/kwips/2010/01/16/141500 Invite to conversation for Virality. http://mayank.name

10. Kwippy : Press Kwippy was mentioned in Telegraph(UK), Economic Times(India), received nicely and Tata Nen Startup Awards and was voted as one of Top 25 Hottest Startups from India by Dataquest Magazine. Kwippy “almost” got Techcrunched  http://mayank.name

11. Kwippy : Community Though small in size, the Kwippy community is one of the most involved and passionate there can be. Kwippy is one of the few sites(both Indian and International) that had a dedicated “Community Manager” based out of US. “10 minute guide to Kwippy” and http://kwippyluvrs.com (a fan site) were all community efforts. Kwippy is the only site we know which invited its users to contribute/share their experiences on the official Kwippy blog. http://mayank.name

12. Kwippy: Contemporary Products Microblogging http://www.snockles.com/ http://www.dilkholkebol.com/ http://www.bakbak.in http://www.yougup.com Lifestreaming http://lifeinlines.com http://Lifeblob.com http://mayank.name

13. Building a Social Product: Ingredients Concept: Innovation or Improvisation? Appeal: Global or Local? Capable Team Business Model Design/Usability Virality Scalability/Reliability http://mayank.name

14. Building a Social Product: Challenges Building something that people like. (Concept, Skilled Team and Resources) 2) Ensuring that increasingly more people like what you have built. (Inbuilt Virality, Marketing, PR, Community) 3) Adding value while sustaining growth. (Iterating regularly and Scaling) 4) Aligning business interests (Business Development, Sales, Tie-ups) http://mayank.name

15. Building a Social Product: Learning's “What the eyes see, the ears hear, the mind believes”–Gabriel, Swordfish (Visual Differentiation) Positioning Matters (Marketing is about perception) Features: Less is more (80:20 Rule) Bad Design, Usability and Reliability can kill It’s a Business, treat it like one. http://mayank.name

16. Links Getting Real by 37signals http://gettingreal.37signals.com/toc.php Can India “Jugaad” its way to more angel funding? http://www.techcrunch.com/2009/11/29/india-angel-investors/ http://mayank.name

17. Thanks !!! Mayank Dhingrahttp://mayank.name dhingra.mayank@gmail.com Connect with me: