The slides to accompany Social Media 105, part of Social Media Residency, a project of the Mayo Clinic Center for Social Media. http://network.socialmedia.mayoclinic.org/2013/01/16/social-media-105-overview-of-social-media-tools/

1. Social Media 105: Overview of Social
Media Tools
Mayo Clinic Center for Social Media
Social Media Residency

2. Intro to Social Media Tools
Blogs RSS
Podcasts Social Networks
Pinterest YouTube
Wikis Twitter
Slideshare uStream

3. Blogs
• Just an easy-to-publish Web site that allows
comments
• Blogs in Plain English - Lee LeFever
• You read them all the time without even
knowing it

4. Blogs in Plain English - http://bit.ly/170yk

5. RSS = Really Simple Syndication
• Lets you easily track dozens of blogs or other
Web sites without surfing
• RSS “baked in” to many browsers
• Google Reader a free Web option
• Blogs can generate RSS feeds and display
feeds from other sites

6. Podcasts - “TiVo for Audio”
• Series of segments to which you can
subscribe via RSS
• No iPod, iPhone or iPad required
• Non-Apple mp3 or smart phone
• Can listen on your computer
• iTunes free for PC or Mac
• Major Advantage: Multitasking Consumption

7. Social Networking Sites
• Consumer
• Facebook
• MySpace
• Professional
• LinkedIn
• Doximity or Sermo for MDs
• Private
• Social Media Health Network

8. Social Networking Sites

9. Wikis
• Collaborative editing platforms
• “Track changes” sans headaches
• Wikipedia the most famous
• More than 4 million articles in English
• Extensive, definitive stories quickly on
major news events, such as...
• 35W Bridge Collapse
• Virginia Tech/Sandy Hook shooting

13. A museum display...

14. A Story from Twitter

16. Ensuing Conversation

18. YouTube
• World’s second largest search engine

19. Slideshare - YouTube for PowerPoints

20. UStream.TV - Your Global TV Channel

21. Pinterest - A Shared Global Pinboard

22. The Social Media Residency Roadmap
• Next up is Social Media 110: Mayo Clinic’s
Social Media History
• Courses on Professionalism, Legal Issues,
Strategy, Measurement and ROI
• Rotations covering beginner to advanced use
of various platforms
• Developing your plan for using social media in
your workplace or for your cause