Slides from Meredith Gould's presentation at Mayo Clinic's Social Media Residency today in Rochester, Minn.

1. Visual Social Media

2. Visual Social Media
Engage online audiences with images using:
 Visual – Users post images
 Social – Viewers may respond

3. Visual Social Media
Works because images:
 Boost engagement
 Stimulate fast impressions and visceral
connections
 Start conversations
 Remove language barriers
 Help visual learners

4. Visual Social Media
Success depends on:
 Thinking visually about goal(s) and
message(s)
 Consistent branding across all platforms
 Tagging with keywords and hashtags (#)
 Pacing posts
Do not obsess about
comments, repins and s

5. Best Practices
Adopt/adapt tried-and-true tactics
for visual social media.
 Strong profile consistent w/brand
 Compelling captions
 Strong calls-to-action
 Recognizable hashtags and keywords
 Themed campaigns and contests
 Publicize via other platforms

6. Best Practices
 Review Pinterest boards for similar
organizations/practitioners
 Set up a Business Page
 Add “Pin It” buttons to website and blog
posts
 Build community by sharing and “re-pinning”

7. Pinterest Tools
http://pinstamatic.com
http://pinwords.com
http://business.
pinterest.com
 Pin It button
 Analytics
 Rich Pins
 Widget builder
 Newsletter

8. What are others doing?
Use search function:

9. Mayo Clinic

10. Best Practices
 Review Instagram accounts for similar
organizations/practitioners
 Add geo-location
 Use filters that work well visually
 Cross post to Facebook (Twitter)
 Pin images to Pinterest
http://danzarella.com/infogra
phic-the-science-of-Instagram
.html

11. Instagram Tools
 WEBSTA (formerly Webstagram):
web viewer; search function;
http://websta.me
 IconoSQUARE (formerly Statigram):
web viewer; analytics;
http://iconosquare.com
 InstaQuote: add text
http://mashable.com/2012/05/29/instagram-for-beginners/

12. What are others doing?

13. Mayo Clinic

14. Mayo Clinic

15. Infographic Tools
 infogr.am: http://infogr.am/#
 Piktochart: http://piktochart.com/
 Canva: https://www.canva.com/
Use carefully and sparingly.

16. Questions?