Community organizing relies on data, communication and coordination. A wide range of affordable web-based tools are now available to enhance grassroots campaigns. Learn practical methodologies to use digital tools such as NationBuilder and MailChimp to mobilize your community. Stories from the recent Wynne and Obama political campaigns will be used to illustrate grassroots organizing tactics.

1. CollaborAction
How can technology help organizing?
Chris Cowperthwaite | Adel Boulazreg
20 March 2013

2. Welcome!
Please take a moment
and use your phone:
Text ACTION
to
647-694-0404

3. Digital Organizing: Apps & Approachs
Graphic design Campaign Strategy
Database Admin Social Media
Data Analytics Website Design
Email Campaigns Coding

4. Enterprise-grade, grassroots pricing

5. NationBuilder - community organizing platform

6. Campaign home base

7. Relationship management

8. Broadcasting - email, texting, social media

9. Great customer support

10. A winning combo
• Data
• Communication
• Coordination

11. Illustration: Digital Communications

12. Illustration
Volunteer Management
A. DATA
From the volunteer coordinator’s
perspective
B. COMMUNICATION
Data -> Communication
• Data from conversations
• Volunteer profiles, “Why I’m
with Kathleen”
• New core volunteers

13. C. COORDINATION
Data (+ frustration) -> Coordination
• Volunteer recruitment through
NationBuilder (NB)
• Creation of NB phone bank event
• New data
More Data -> Greater Coordination
• Analytics of NB phone bank data
• Two hour vs. three hour shifts
• Subject title line
• Translation into Leadership Election
Meeting (LEM)

14. The Numbers
• LEM: Saturday January 12th
• 31 total phone bank volunteers
• 26 volunteers scheduled, 5
non-scheduled
• 15 volunteers on the phones at
all times
• 5 volunteers turned away as a
result of capacity
• Campaign Leadership took
notice

15. Questions & Discussion

16. A model for community organizing
➡ Develop the platform
➡ Gather the skill sets
➡ Craft great campaigns
➡ Build meaningful relationships
➡ Analyze data and adapt

17. Questions & Discussion

18. Thank You!
Please take
a moment
and use
your phone.