In Qatar, the prevailing sentiment is uncertainty about the health of family members and the duration of the COVID-19 crisis. Although consumers are optimistic about the country’s economic recovery after the COVID-19 situation subsides, they are cutting their spending on almost all categories. During the crisis, consumers have both adopted and increased their usage of digital activities such as remote learning, videoconferencing, and contactless delivery and pickup of food and supplies. These exhibits are based on survey data collected in Qatar from April 24–May 1, 2020. Check back for regular updates on Qatari residents’ consumer sentiments, behaviors, income, spending, and expectations.

1. McKinsey & Company 1
Two-thirds of consumers in Qatar are optimistic about a quick
economic recovery after COVID-19
29%
67%
5%
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years
Apr 24–May 1
Qatar
Confidence in own country’s economic recovery after COVID-191
% of respondents
Unsure: The economy will be impacted
for 6–12 months or longer and will
stagnate or show slow growth thereafter
Pessimistic: COVID-19 will have lasting
impact on the economy and show
regression/fall into lengthy recession
Optimistic: The economy will rebound
within 2–3 months and grow just as
strong as or stronger than before
COVID-19
1 Q: How is your overall confidence level in economic conditions after the COVID-19 situation? Rated from 1 “very optimistic” to 6 “very pessimistic”; figures may not sum to 100% because of rounding.

2. McKinsey & Company 2
Consumers are feeling the financial impact of the crisis and expect
to cut back on spending
33%
16%
22%
18%
9%
41%
42%
34%
36%
37%
35%
29%
15%
26%
42%
44%
47%
54%
61%
67%
83%
5%
5%
2%
Strongly disagree / disagree Strongly agree / agreeSomewhat disagree / agree
My health or my family/friends’ health has been negatively affected by
coronavirus or COVID-19
I am very concerned about losing my job
My ability to make financial ends meet has been negatively impacted
by coronavirus or COVID-19
My ability to work has been reduced by coronavirus or COVID-19
Uncertainty about the economy is preventing me from making
purchases or investments that I would otherwise make
I am cutting back on my spending
Given the economy and my personal finances,
I have to be very careful how I spend my money
My income has been negatively impacted by coronavirus or COVID-19
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years
Overall sentiment in the general population in Qatar1
% of respondents
1 Q: Please indicate how strongly you agree or disagree with each of the following statements. Please select only one response for each statement; figures may not sum to 100% because of rounding.
2 Measures difference in “strongly agree / agree” between current and last pulse survey.

3. McKinsey & Company 3
Household income1,2
% of respondents
Reduce slightly / reduce a lot About the same Increase slightly / increase a lot
41%
3%
47%
56%
49%
3%
Past 2 weeks Next 2 weeks
More than half of consumers experienced a decline in income and
savings during the past two weeks
Household spending1,2
% of respondents
20%
36%
31%
44%
Next 2 weeksPast 2 weeks
36%
33%
April 24–May 1
Household savings1,2
% of respondents
17%
24%
53%58%
16%
Past 2 weeks
31%
Next 2 weeks
April 24–May 1 April 24–May 1
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years
1 Q: How has the COVID-19 situation affected your (family’s) overall available income, spending, and savings in the past two weeks? Figures may not sum to 100% because of rounding.
2 Q: How do you think your overall available income, spending, and savings may change in the next two weeks? Figures may not sum to 100% because of rounding.

4. McKinsey & Company 4
Consumers expect to decrease spending across all categories, with
the exception of groceries and household supplies
15
43
25
40
60
70
79
70
86
81
23
25
19
60
80
35
17
12
13
13
11
5
5
14
29
18Personal-care products
Tobacco products
Groceries
Jewelry
Snacks
Quick-service restaurant
Food takeout & delivery
Alcohol
3
Restaurant
Furnishings & appliances
Footwear
4Apparel
4Accessories
Non-food child products
Household supplies
4Skin care & makeup
Expected spending per category over the next two weeks compared to usual1
% of respondents
Stay the sameDecrease Increase
29
59
62
78
26
61
68
50
65
41
61
70
84
71
87
77
22
11
10
10
13
13
8
6
8
15
6
6
7
6
8
Fitness & wellness
Gasoline
Pet-care services
Entertainment at home
Books/magazines/newspapers
Consumer electronics
Out-of-home entertainment
Hotel/resort stays
Personal-care services
Vehicle purchases
3Short-term home rentals
Travel by car
Cruises
Adventures & tours
International flights
Domestic flights
Net intent2
1 Q: Over the next two weeks, do you expect that you will spend more, about the same, or less money on these categories than usual? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease spending from the % of respondents stating they expect to increase spending.
3 Insufficient sample size (n < 30)
-7
-48
-52
-68
-13
-48
-60
-44
-57
-38
-46
-64
-78
-64
-81
-69
Net intent2
+20
-9
+4
-77
-26
-13
-27
N/A3
-47
-59
-74
-66
-81
-77
-1
-56
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years
N/A3

5. McKinsey & Company 5
Consumers plan to shop online for at-home entertainment, food
takeout and delivery, groceries, and household supplies
-20
-20
0
-35 -5
-70
-25
-10
-30 -15
-30
-10
-50
0 5 10
-40
15 2520
-60
10
Personal-care products
(e.g., soap, shampoo)
Groceries
Consumer
electronics
Accessories
Food takeout & delivery
Snacks
Entertainment
at home (e.g., Netflix)
Household supplies
(e.g., cleaning, laundry)
Furnishings &
appliances
Skin care & makeup
Books/
magazines/
newspapers
Footwear
Non-food child products
(e.g., diapers)
Apparel
Jewelry
TobaccoFitness &
wellness
Household essentials
Entertainment at home
Discretionary
In-store
Online
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years
1 Q: And where do you expect you’ll buy these categories? Tell us if you will shop in the following places more, about the same, or less in the next two weeks; please note, if you don’t buy in one of these places
today and won’t in next two weeks, please select “N/A”; did not ask this question for categories not shown.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease shopping frequency from the % of respondents stating they expect to increase shopping frequency.
Expected change in shopping channel per category over the next two weeks1
Axes show net intent,2 bubble size relative to share of respondents that have purchased category in last six months

6. McKinsey & Company 6
Consumers expect to spend more time cooking, using social media,
and consuming video content
10%
10%
12%
16%
10%
11%
22%
24%
17%
22%
24%
31%
37%
38%
35%
44%
44%
36%
38%
47%
44%
47%
58%
53%
51%
50%
47%
46%
42%
38%
37%
33%
30%
Reading news online
Fixing things around the house
Movies or shows
Cooking
Social media
Texting, chatting, messaging
Video content
Online/remote learning
Live news
Exercise
Meditation/mindfulness
IncreaseDecrease Stay the same
Net intent2
+48
+43
+39
+34
+37
+35
+20
+14
+20
+11
+6
+39
+37
+34
+33
+30
+26
+25
+14
+14
+14
+14
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years
Expected change to time allocation over the next two weeks1
% of respondents
1 Q: Over the next two weeks, how much time do you expect to spend on these activities compared to how much time you normally spend on them? Figures may not sum to 100% because of rounding.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease time spent from the % of respondents stating they expect to increase time spent.

7. McKinsey & Company 7
Health of relatives and uncertainty about the duration of the
situation are top concerns for Qatari residents
68%
66%
66%
65%
63%
57%
56%
53%
52%
46%
42%
38%
37%
Negative impact on my job or income
Not knowing how long the situation will last
Health of my relatives in vulnerable populations
Overall public health
My personal health
Safety of myself or my family
Taking care of my family
Impact on upcoming travel plans
Contributing to the spread of the virus
Impact on upcoming events
Negative impact on my business
Not being able to make ends meet
The Qatar economy
1 Q: What concerns you most about the COVID-19 situation? Possible answers: “not a concern”; “minimally concerned”; “somewhat concerned”; “very concerned”; “extremely concerned.”
Largest concerns of the Qatar population related to COVID-191
% of respondents who are very concerned or extremely concerned
Very concerned /
extremely concerned
68%
of Qatar residents are
very or extremely
concerned about the
health of relatives in
vulnerable populations
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years

8. McKinsey & Company 8
Qatar residents believe that the personal and financial impact of
COVID-19 will last well beyond two months
4–6 months
7%
31%
12%
44%
6%
0–1 month
2–3 months
7–12 months
More than one year
6%
6%
37%
31%
13%
8%
7–12 months
0–1 month
No impact
2–3 months
More than one year
4–6 months
Adjustments to routines1
% of respondents
Impact on personal/household finances2
% of respondents
~88%
believe it will take
2+ months before
routines can return to
normal
~88%
believe their finances
will be impacted for
2+ months by the
COVID-19 situation
1 Q: How long do you believe you need to adjust your routines, given the current COVID-19 situation, before things return back to normal in Qatar (e.g., government lifts restrictions on events/travel)? Figures
may not sum to 100% because of rounding.
2 Q: How long do you believe your personal/household finances will be impacted by the COVID-19 situation? Figures may not sum to 100% because of rounding.
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years

9. McKinsey & Company 9
Have you used or done any of the following since COVID-19 started1
% of respondents
1 Q: Have you used or done any of the following since the COVID-19 situation started? If yes, Q: Which best describes when you have done or used each of these items? Possible answers: “just started using since COVID-19 started”;
“using more since COVID-19 started”; “using about the same since COVID-19 started”; “using less since COVID-19 started.”
28%
25%
18%
20%
22%
9%
6%
9%
10%
9%
11%
7%
16%
20%
7%
5%
6%
4%
5%
9%
Playing online games
Telemedicine: mental
Video chat: personal
Spending time outdoors
Remote learning: my children
2%
Telemedicine: physical
0%
Digital exercise machine
Online fitness
1%
TikTok
2%
Remote learning: myself
3%
Videoconferencing: professional
Watching e-sports
Wellness app
Online streaming
2%
2%
2%
30%
25%
11%
11%
14%
4%
10%
4%
8%
11%
Store curbside pickup 2%
Buy online for in-store pickup
Restaurant delivery
Quick-serve restaurant drive-thru
Restaurant curbside pickup 3%
In-store self-checkout
Grocery delivery
3%Meal-kit delivery
2%
2%
1%
Not using Using moreUsing less / the same Just started using
Qatar residents have picked up new digital activities, including
remote learning, videoconferencing, and grocery delivery
Consumers have intensified their behavior for many of
these activities, including online streaming,
videoconferencing, remote learning, and food delivery
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years

10. McKinsey & Company 10
Looking beyond COVID-19, consumers expect to shop for groceries
and other goods in-store rather than online
1 Q: Once the coronavirus (COVID-19) situation has subsided, which of the following do you think you will do more or less compared to before the coronavirus (COVID-19) situation started? Possible answers: “will reduce this”; “will do the same
as before coronavirus”; “will increase this.” Excludes work-from-home category.
2 Net intent is calculated by subtracting the % of respondents stating they expect to decrease time spent from the % of respondents stating to increase time spent.
20%
20%
22%
30%
26%
28%
35%
40%
57%
57%
55%
40%
48%
47%
41%
38%
24%
23%
23%
30%
26%
25%
24%
23%Shop online for groceries
Shop in physical stores (non-grocery)
Domestic travel
International travel
Go to movies, concerts, and other events
Go to the mall
Shop in physical grocery stores
Shop online (non-grocery)
Decrease Stay the same IncreaseExpectations for consumer behavior after COVID-19, relative to pre-crisis1
% of respondents
Net intent2
+4
0
0
-3
-11
-17
+3
+1
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years

11. McKinsey & Company 11
Consumer changes to digital and low-touch activities fall into three
primary buckets
1 Q: Compared to now, will you do or use the following more, less or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; “will reduce this”; “will keep doing what I am doing now”, “will increase this.”
2 User growth is calculated as % of respondents who replied that they are new users over % of respondents who replied that they were either: increased usage users, same usage users, or reduced usage users.
UsergrowthsinceCOVID-192
High(>40%)Low(<40%)
Intent to use after COVID-191
Percent of new or increased users who intend to keep doing activity after COVID-19
Low (<45%) Medium-high (>45%)
Works for now
Activities necessitated by
COVID-19 that are poor
substitutes for in-person
counterparts and
consequently have lower
intent to continue
Accelerated shifts
Satisfactory digital replacements for
in-person activities and connectivity,
with growing adoption
Potentially here to stay
New and familiar forms of
entertainment and interaction with
medium-high intent to continue
 User growth is defined as the percent of
respondents who replied that they are new
users over the percent of respondents who
replied that they were using this service
pre-COVID-19
 Intent to continue is defined as the percent of
respondents who replied that, after COVID-19,
they will keep their usage at the same level or
will increase usage
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years

12. McKinsey & Company 12
Post COVID-19 usage intent is higher for online wellness apps and
food delivery; lower for COVID-19 workarounds
1 Q: Compared to now, will you do or use the following more, less, or not at all, once the coronavirus (COVID-19) situation has subsided? Possible answers: “will stop this”; ”will reduce this”; “will keep doing what I am doing now”; “will increase this.”
2 User growth is calculated as % of respondents who replied that they are new users over % of respondents who replied that they were using the product/service pre-COVID (using more, using the same or using less).
Intent to use after COVID-191
Percent of new or increased users who intend to keep doing activity after COVID-19
UsergrowthsinceCOVID-192
High(>40%)Low(<40%)
Low (<45%) Medium-high (>45%)
Works for now Accelerated shifts
Potentially here to stayRestaurant curb-side pickup 26% 41%
Drive-thru line for fast food 19% 41%
Switched to a discount store for “basics” 9% 28%
Telemedicine: mental
Telemedicine: physical
Remote learning: my children
Videoconferencing: professional use
User
growth
Intent to
continue
133% 53%
125% 54%
92% 45%
73% 58%
User
growth
Intent to
continue
Shopped a website not used before for “basics” 79% 32%
Changed my primary grocery store 78% 36%
Used TikTok 52% 44%
Store curbside pickup 44% 38%
Spent time outdoors 43% 25%
Physical store self-checkout or “scan & go” 42% 37%
Shopped at website not used before for “non-
basics”
63% 29%
Shopped at store not shopped before for
groceries
72% 36%
Buy online for in-store pick-up 58% 37%
User
growth
Intent to
continue
Meal-kit delivery 37% 68%
Online fitness 36% 100%
Grocery delivery 31% 63%
Digital exercise machine 29% 69%
Online streaming 27% 62%
Watching online gaming 27% 50%
User
growth
Intent to
continue
Remote learning: self 25% 48%
Wellness app 21% 82%
Playing online gaming 21% 48%
Virtual hangouts, video chats:
personal
17% 58%
Restaurant delivery 7% 65%
Source: McKinsey & Company COVID-19 Qatar Consumer Pulse Survey 4/24–5/1/2020, n = 251, sampled and weighted to match Qatar’s general population 18+ years

13. McKinsey & Company 13
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