1. Bocata
Located in Salt Lake City at the City Creek Mall

2. Objectives
1. Gain a following on Social Media
2. Build awareness
- Bocata is a diamond in the rough waiting to be revealed
to the world. Through social media, we believe it can
build an awareness and make Bocata a successful
restaurant. Not a small, unknown, food court spot that it
is now.

3. 1. Increase “Likes” on Facebook from 103 to 500
1. Have customers posting pics on Facebook,
Instagram, or Twitter, about their Bocata experience
1. To attract more attention from the City Creek food
court by giving incentives for eating at Bocata
Goals

4. 1. At the register of Bocata, there will be a “Like” our
Facebook page sign
1. Discount or receive a free cookie with their meal, in
return, having customer post pics of their meal or
their experience eating at Bocata
1. Redesigning the Bocata website page
Action Plan

5. From 103 to 422!
Results!
Increased our Facebook “Likes”

6. https://www.facebook.com/BocataSandwich
Cookie Campaign!

7. After interviewing the cashiers of Bocata…
- An average of one to two cookies given for posts
in the morning.
- An average of three to five given in the evening
shifts.
- Altogether that means the “Cookie Campaign”
generated anywhere from 120 to 210 posts in just
one month!
Cookie Campaign Results

8. http://bocatasandwich.com/
New Website!

9. We increased our followers from 5 to 17!
Twitter!

10. http://bit.ly/1yNW33B
Content Calendar

11. Spread the Word!
By: Kayci Brough, Megan Marshall, Mckie Mitchell, and Laura Nance