Responsive web design allows eCommerce websites to work well on any device by automatically adjusting the layout. It provides users with a better experience across different screens like desktop, laptop, tablet and mobile. Some benefits of responsive design include improved brand reputation, increased traffic and conversions, reduced bounce rates, lower development and maintenance costs, and better search engine visibility. The document provides examples of responsive sites and statistics on increasing mobile internet usage to argue that responsive design is important for eCommerce websites.

1. Why Your eCommerce Store Needs
Responsive Web Design?
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Same Site
Works on
Every Device
What is Responsive Site Design

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Responsive web design is a one kind of tactic to build website
which work properly on every device and every screen size,
no matter how large or small, mobile or desktop.

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Website owner's aim is providing better experience to
customers in any devices through responsive web design.

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Examples Of Responsive
Web Design

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Example 1: Fastcompany.com

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Example 2: Legacy.com

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The Ratio Of Using Digital Devices
From 2010-2015

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IS YOUR SITE RESPONSIVE?

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Check Now!
Visit: https://www.google.com/webmasters/tools/mobile-friendly/

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Find Why to Go for Responsive Design?

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1. Improves Brand Reputation
2. More Traffic Conversion
3. One URL To Anticipate All Device Screens
4. Reduce Bounce Rate
5. Time And Cost Effective
6. Follow One Platform Analytics Report
7. Improves Visibility on Search Engines
Advantages Of Responsive Web design

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1. IMPROVES BRAND REPUTATION
People love responsive design brand
because they can easily access your website
from anywhere. If your website doesn’t
work well on mobile, iPad or a laptop,
users get grumpy and it's not good for
brand reputation. According to google
survey "55% said a frustrating experience
on a (mobile) website would hurt the
perception of the brand".
Advantages Of Responsive Web design

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Responsive websites open very
quickly in any device. So, visitors can
quickly access your website which
helps to generate more leads and
more traffic flow.Desktop
Laptop
Tablet
Mobile
2. MORE TRAFFIC CONVERSION
Advantages Of Responsive Web design

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Its difficult to access a site from multiple
devices. With the advancement of
responsive design layout, your site is ready
to respond quickly for any screen size from
desktop to laptops and from iPads to
smartphones.
3. ONE URL TO ANTICIPATE ALL DEVICE
SCREENS
Advantages Of Responsive Web design

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Advantages Of Responsive Web design
Website owners doesn't know about
why their website's bounce rate is very
high. They check every thing but forgot
to check their websites in all devices.
Visitors won't stay to your site if your
site is not compatible in all devices. By
adopting responsive design, your site's
bounce rate will decrease.
4. REDUCE BOUNCE RATE

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Setting up a stand alone website for your
mobile version might be time consuming
and costly. Because one would have to
conduct multiple site tests related to web
development, maintenance and support.
But in responsive web design, web
developers just need to test and manage
the content and layout of single website
which is cost effective and less time
consuming.
5. TIME AND COST EFFECTIVE
Advantages Of Responsive Web design

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If a website is responsive, the webmaster
just has to maintain single analytics
reports in order to track down user
activities that happen across various
platforms.
6. FOLLOW ONE PLATFORM ANALYTICS
REPORT
Advantages Of Responsive Web design

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According to Google update, mobile
friendly websites are available on top
position in SERP. Mooveb’s recent
study found that, 83% of all first
spots of targeted keywords on Google
are occupied by mobile friendly
websites.
Advantages Of Responsive Web design
7. IMPROVES VISIBILITY ON SEARCH
ENGINES

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Do You Think Responsive Site
Can Really Make Huge
Difference?? Share your views
with Us

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Thank You!
M-Connect Media is professional Magento eCommerce Development
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References:
http://tweakyourbiz.com/technology/2015/07/13/responsive-web-design-can-benefit-
business-website/
http://www.cmo.com/articles/2015/7/15/five-great-expectations-when-marketers-embrace-
responsive-sites.html