2. Background
Live Aurasma examples
Overview
What is Aurasma?
Image recognition augmented reality for mobile devices.
Aurasma can place images, video and 3D models within
a recognised environment. It is basically the evolution of
Google Goggles.
The future or a fad?
Naesayers think this tech is a pointless fad. It is up to
advertisers to make the experience engaging
and rewarding.
Super 8 app execution Competition?
Sony Smart AR, Layar, Blippar and 2AR are competing
developers using the same technology. Google would be
a likely competitor too but there hasn’t been any evidence
so far. Aurasma is the first in the market with an app live
for iPhone.
Financial times print ad for Wally Yachts
2
Aurasma presentation
4. Aurasma Now
Overview
We can take advantage of this new technology NOW(ish).
Here are some examples.
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Aurasma presentation
5. Business - Aquisition
It’seasy toto save your
It’s easy save your business money.
business money.
It’seasyad isto save with an informative video on
easy brought Officeworks business account.
Print to life your
It’s the benefits of an your business money.
to save
business money.
Scan with Aurasma and hear from Aggie now.
Hi, I’m Aggie,
I represent the Officeworks Business Solutions team, dedicated to servicing
valued business customers just like you. How?
Personal one to one service and Convenient ways to order.
account management.
Free same day delivery service*.
Comprehensive plan to reduce
your business costs. Managed print services.
Manage your office supply needs. Tailored industry solutions.
To get tailored business solutions today go to
officeworks.com.au/TBS or call 1300 OFFICE (633 423).
*Free same day delivery available on orders over $55. Big & Bulky items may incur an additional charge.
Scan with Aurasma and hear from Aggie now.
OW4198_MON
Hi, I’m Aggie,
I represent the Officeworks Business Solutions team, dedicated to servicing
valued business customers just like you. How?
5
Personal one to one service and Convenient ways to order.
Aurasma presentation account management.
Free same day delivery service*.
Comprehensive plan to reduce
6. Retail - Product Education
1GB
look what’s
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new
250GB*
hdd
1.5Ghz
PrOCESSOr
The latest in
Netbook
tablet technology
$
359
er and
The Acer iconia A500 runs the latest
e, black or pink.
or $3.48 Per Week † Google Android 3.0 ‘Honeycomb’
operating system, with 5 customisable
home screens and app shortcuts
for fluid multi-tasking. The Iconia’s Acer
2GB
rAm Zones and Clear.fi organise and Product screen is brought to life with an
500GB*
hdd
wirelessly share your content with
ease, plus front and rear cameras
informative video showcasing the products
2.0Ghz
PrOCESSOr
10.1"
SCrEEn
16GB*
SSd
Wi-Fi and much more! impressive features.
$
567
A500 10.1" Tablet
• 8+ hours battery life
• 5MP camera and HD recording
ACITA50016
471
Notebook
$ Find Out Scan the screen with Aurasma for a demostrationre
At
G of the 1GB
GiFt
e Premium
†
or $5.50 Per WeekrAm
urner
mOre look what’s
new
or $4.57 Per Week † new Google Android 3.0 ‘Honeycomb’ operating system.
m 250GB*
for Mu hdd
1.5Ghz
4GB 4GB 4GB
PrOCESSOr
rAm rAm rAm
only at
500GB* 500GB* Officeworks 500GB*
hdd hdd hdd
The latest in
2.1Ghz 2.53Ghz Aspire One 10.1" Netbook 2.1Ghz
PrOCESSOr PrOCESSOr PrOCESSOr tablet technology
$
359
• Windows®7 Starter and
Android Dual Boot The Acer iconia A500 runs the latest
Available in blue, purple, black or pink.
ACN55DQPK
or $3.48 Per Week † Google Android 3.0 ‘Honeycomb’
operating system, with 5 customisable
home screens and app shortcuts
648 744 773
ebook Satellite L750/03D 15.6" Notebook
e Premium $ G6-1030TX 15.6" Notebook $ • Windows®7 Home Premium $ 2GB for fluid multi-tasking. The Iconia’s Acer
rking • Windows®7 Home Premium • Wireless-N networking
rAm Zones and Clear.fi organise and
or $6.29 Per Week † or $7.22 Per Week † or $7.50 Per Week † wirelessly share your content with
HEPG61030 TOL75003D 500GB*
hdd ease, plus front and rear cameras
2.0Ghz 10.1" 16GB* Wi-Fi and much more!
4GB 4GB 4GB
PrOCESSOr SCrEEn SSd
567
rAm rAm rAm
$
500GB* 500GB* 500GB* A500 10.1" Tablet
hdd hdd hdd • 8+ hours battery life
• 5MP camera and HD recording
tebooks
2.3Ghz 2.66Ghz 2.66Ghz ACITA50016
PrOCESSOr PrOCESSOr PrOCESSOr
471
eME732Z 15.6" Notebook
• Windows®7 Home Premium $ Find Out Scan the screen with Aurasma for a demostration of the
• SuperMulti DVD burner
or $4.57 Per Week † mOre new Google Android 3.0 ‘Honeycomb’ operating system. †
or $5.50 Per Week6
Aurasma presentation ACEM732Z
839 864 879
ebook Pavilion G6-1031TX 15.6" Notebook RC510-A02AU 15.6" Notebook
e Premium $ • Windows®7 Home Premium $ • Windows®7 Home Premium $ 4GB
rAm
4GB
rAm
4GB
rAm
®
8. Aurasma Tomorrow
Overview
Image recognition augmented reality is
a developing medium.
Here are some possibilities of future use.
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Aurasma presentation
9. Aquire sales from competitors’ catalogues
Customers browsing competitors catalogues.
See Officeworks’ lowest price and an incentive to visit
Officeworks if the competitors’ price is lower.
With lots of competitors using the same images
from suppliers, we can exploit this with Aurasma.
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Aurasma presentation
10. Aquire sales from competitors’
Customers browsing competitors’ stores. Scan the demonstration model of
product in store.
See Officeworks’ lowest price and an incentive to visit
Officeworks if the competitors’ price is lower.
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Aurasma presentation
11. Outdoor - Interactive Metrolites
Static metrolite.
See products burst out of locker and end on a HOT BUY, we can then
prompt the viewer to interact with the locker to reveal new products.
LOWEST PRICES
11
Aurasma presentation
12. Outdoor - Stores
Visit store.
See a 3D revolving locker floating above store, viewers can
interact with the locker and make it spin faster.
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Aurasma presentation
