• Goal: My overall goal changed throughout the course of this project. I began with my goal
being for busy people to be able to cook quickly at home. It soon changed to promoting
that blogs (specifically mine) can provide quick, easy, and delicious recipes for at home
• Audience: Again, my audience was first stay at home moms, the working mother, busy
professionals, etc… but then changed to anyone who wants to cook at home but is generally
• Message: My message is that my blog is a professional space that includes a variety of
recipes that are quick, simple, and delicious. By viewing my posters, I wanted people to be
able to see some of the food my blog showcases and imagine themselves making that food.