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Simplify Everything. Do Anything. 
Tomer Steinberg 
SAP Israel 
Customer
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 2 
“The (effective) use of big data will become a...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 3 
“If I had asked my customers what they wanted ...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 4 
Gain competitive advantage by becoming a solut...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 5
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 6
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 7 
For decades, a complex landscape of core, yet ...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 8 
SAP HANA changes the game 
ONE platform 
ONE c...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 10 
One atomic copy of data for Transactions + An...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 11 
Supports any Device 
Any Apps 
Any App Server...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 14 
✔ Real-time Analytics 
✔ All apps run faster ...
© 2014 SAP SE or an SAP affiliate c 2014 AG. All rights reserved. ompany. All rights reserved. Customer 1155 
On Premise H...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 16 
Drive innovation by improving forecasting mod...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 17 
The explosion in data volume, variety, and ve...
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 
Thank you 
Contact information: 
Tomer Steinberg 
SAP Isr...
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Simplify Everything. Do Anything, SAP

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Simplify Everything. Do Anything, SAP

  1. 1. Simplify Everything. Do Anything. Tomer Steinberg SAP Israel Customer
  2. 2. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 2 “The (effective) use of big data will become a key basis of competition and growth for individual firms.” Big Data means delivering solutions that take a business to the next level of success Big Data Exploitation A Business Imperative…..
  3. 3. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 3 “If I had asked my customers what they wanted they would have told me that they wanted a faster horse” Henry Ford (alleged) Big Data Exploitation A Business Imperative (not just a technical way of making horses faster)
  4. 4. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 4 Gain competitive advantage by becoming a solution provider rather than an equipment manufacturer Requires predictive analytics and algorithms to forecast equipment health Impact gross transaction value Optimize offerings from sellers with buyer demand in the eBay economy by finding signals within 50+ PB of noise daily video Today… SAP is Transforming Business with Big Data
  5. 5. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 5
  6. 6. © 2014 SAP SE or an SAP affiliate company. All rights reserved. 6
  7. 7. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 7 For decades, a complex landscape of core, yet disparate, technologies have been cobbled together to solve business problems HOLDING YOU BACK DATA STORAGE & RETRIEVAL ANALYSIS FORECASTING SENSING & UNDERSTANDING REAL-TIME SHARING These technologies are critical to success but the infrastructure is
  8. 8. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 8 SAP HANA changes the game ONE platform ONE copy of the data LESS integration MORE innovation SAP HANA combines all these technologies to dramatically accelerate your business
  9. 9. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 10 One atomic copy of data for Transactions + Analysis, All in Memory  Eliminate unnecessary complexity and latency  Less hardware to manage  Accelerate through innovation and simplification  3 copies of data in different data models  Inherent data latency  Poor innovation leading to wastage Separated Transactions + Analysis + Acceleration processes SAP HANA (DRAM) Transact ETL Analyze ETL A Common Database Approach for OLTP and OLAP Using an In-Memory Columnar Database Hasso Plattner VS Accelerate Cache Re-think Data Management for Real-time Business
  10. 10. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 11 Supports any Device Any Apps Any App Server SAP Business Suite and BW ABAP App Server JSON R Open Connectivity MDX SQL Other Apps Locations Real-time HADOOP Machine Unstructured Transaction SAP HANA Platform SQL, SQLScript, JavaScript Integration Services Spatial Business Function Library Search Text Mining Predictive Analysis Library Database Services Stored Procedure & Data Models Planning Engine Rules Engine Application & UI Services SAP HANA Platform Converges Database, Data Processing and Application Platform Capabilities & Provides Libraries for Predictive, Planning, Text, Spatial, and Business Analytics to enable business to operate in real-time. SAP HANA Platform – More than just a database
  11. 11. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 14 ✔ Real-time Analytics ✔ All apps run faster ✔ Amazing mobile & user experience ✔ Avoid costly IT maintenance SAP HANA Can Power Everything You Do
  12. 12. © 2014 SAP SE or an SAP affiliate c 2014 AG. All rights reserved. ompany. All rights reserved. Customer 1155 On Premise HANA HANA Enterprise Cloud HANA in Amazon’s Cloud HANA in Partner Clouds HANA in Virtual Environments HANA And with a perpetual or subscription license, customers will have more choice from SAP than with any other platform provider on the market! SAP HANA Everywhere
  13. 13. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 16 Drive innovation by improving forecasting models* Analyze Big Data from sensors. Watch the video. Engaging customers and building fandom* Built state of the art experience for fans. Watch the video. Improve diagnostic through pattern detection 300M records; analysis in 2-10 seconds. Watch the video. Predict customer purchase sentiment Seasonality Analysis in 5 seconds. Watch the video. Cost Reduction, Tire Life Extension* 40 billion events per year analyzed. Read about Services Success Customer Insight Detect critical signals from 50+ PBs of data in eBay EDW. Watch the video Performance Insight of Customer Behavior* Improved ROI of campaigns by targeting the right audience. Watch the video. SAP Big Data Strategy Methodology Example Successes
  14. 14. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Customer 17 The explosion in data volume, variety, and velocity is called Big Data – and if you can harness it, it will revolutionize the way you do business. SAP’s Big Data platform, applications, analytics, and services can help you dive into that ocean of information and extract real business value – in real time. SAP offers a proven methodology and approach to discover breakthrough performance possibilities specific to your business and quantifies the value potential Start with a SAP Big Data Innovation Workshop
  15. 15. © 2014 SAP SE or an SAP affiliate company. All rights reserved. Thank you Contact information: Tomer Steinberg SAP Israel tomer.steinberg@sap.com

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