This document summarizes the key findings of a survey conducted as part of the MEDEAnet project in 7 European countries on media and learning. [1] It highlights diverse definitions of media literacy used across countries and levels of education. [2] Policy and practice for media literacy education varies, from being integrated into curricula for compulsory and vocational education to initiatives for teacher training. [3] Emerging trends include a focus on developing digital skills for older adults and coordinating media education for children. The report concludes by outlining plans for future data collection and analysis on integrating media literacy into education.

1. Charting Media & Learning in Europe:
Highlights of the MEDEAnet survey in 7
European countries
Ine Vos, CANON Cultural Unit, Flemish Ministry of
Education and Training, Belgium
Nicoleta Fotiade, ActiveWatch, Romania

2. MEDEAnet survey
• Context
• Survey:
– Content
– General conclusions
– Highlights:
• Definitions used
• State of affairs for specific education levels
• Trends and developments
• Way forward

3. MEDEAnet context
• www.medeanet.eu
• 3 year project LLL
• Links with MEDEA Awards & Association
• 8 partners in 7 countries:
Austria (Upper Austria), Belgium
(Flanders), Bulgaria, Estonia, Germany (Baden-
Württemberg), Greece and Romania
• WP4 Knowledge Building & Exchange

4. Survey: content
Intro
Input per country
1. Introduction – definitions used
2. Policy (and practice) in place
3. Trends and developments
4. Conclusion
General conclusions

5. Survey: Policy (and practice) in place
1. Compulsory education
1. Pre-primary and primary education
2. Secondary education
2. Teacher training
3. Higher education
4. Vocational training
5. Adult learning

6. General conclusions
General
Definitions used are very diverse, and this diversity in
meaning and contexts need to be taken into account when
discussing media literacy.
1. Dealing with media literacy is a shared responsibility.
2. Lack of specific target and measurable indicators.
3. Difference between focus on ICT and focus on cultural
component.
4. There is a lot to be gained from the observed
diversity.

7. 1. Definitions used
ESTONIA: nuance in terminology
meediakasvatus, meediaõpetus &
meediapädevus
Difference between:
– Media upbringing (media education at home,
oriented on values, individual choices)
– Media education (the more normative, systematically
designed part of formal education)
– Media competency (as the individual ability that
combines knowledge, skills and attitudes related to
media

8. 2. Specific education levels
1. Compulsory education
1. Pre-primary and primary education
GREECE: The Digital School reform + EduTV’s role
e.g. i-create platform
2. Secondary education
BELGIUM / Flanders: media literacy as one of the
cross-curricular final objectives for
secondary education since 2010
ROMANIA: introduction of media education as an
optional course since 2004

9. 2. Specific education levels
2. Teacher training (initial and in-service)
BELGIUM / Flanders
- INgeBEELD platform for media wisdom/literacy
- laboratory projects with multimedia coaching for
teacher training

10. 2. Specific education levels
3. Higher education
ESTONIA
Focus on developing training programmes that
combines both media/communication studies
and pedagogy

11. 2. Specific education levels
4. Vocational training
AUSTRIA / Upper Austria
Vocational schools have to include media education
into their curricula, following the general media policy
of the Ministry of Education, Arts and Culture.
No binding regulations for employers, but most
regulations mention key competences for a skilled
worker, for which media literacy is crucial.

12. 2. Specific education levels
5. Adult learning
BULGARIA
Special attention to older people before and
after retirement, in order to reduce the gap
between their personal and professional
skills, and digital skills within the rapid
technological change.

13. 3. Trends and developments
GERMANY / Baden-Württemberg
Further development of Kindermedienland,
(coordinated by MFG Baden-Württemberg)
umbrella initiative for strenghtening the media
literacy of children, teenagers, parents and
other persons in charge of education.

14. Food for discussion
1. ICT - good coverage in both policy and practice in all partner
countries; better integration in teacher training
2. Integration of media education in compulsory education
curriculum (all partner countries)
3. Great need for teachers' training in both use of media in
education and media literacy (all partner countries)
4. Better coordination and coherence at state level to put media
education into practice, in the countries where media
education policies and initiatives are in place (GE/BE/AUS)
5. Vocational training and Adult learning – Cinderella of media
education?
6. Dialogue between social scientists and media and education
researchers would be advisable

15. Way forward
- 1st of 3 reports
- 2011: policies in place in each country and
trends and developments with regard to
policy
- 2012: incorporation of media literacy into
curriculum design for compulsory education
- 2013: training in the production of education
media available to trainee teachers, adult
educators, trainers and academic staff

16. Report
Draft version available now on:
http://www.medeanet.eu/sites/default/files/ME
DEAnet_4.1_Annual%20Report2011_Draft_v1.0.
pdf
Final version available early December on:
www.medeanet.eu/report