1. Media Mosaic
We build voices for your Brands Create and break out of the
box. Tune out noise to
execute your vision.

2. Who we are?

3. About Media Mosaic
• An end-to-end solution provider in the fast evolving world of
interactive marketing
• A leader in contextual marketing with the highest number of Google
certified analysts
• An MNC company that straddles the onshore and offshore market
with equal ease
• Media Mosaic has been able to create a unique eco-system between
our different countries clients, complementing improvement and
value addition in each of them on a continuous basis.
• Constantly strives to bring the best global practices and solutions to
its International clients
• A thought & technology leader in the space, Media Mosaic
constantly strives to create practical solutions to key business
problems of its clients

4. Our Service Bouquet

5. New Era Marketing

6. Our Clients

7. What is SEO?

8. Search Results

9. SEO Factors

10. Architectur
e

11. Architecture & Accessibility
• Websites should not just be for the user they should be also designed for
search engines
• In-accessible content is the number one reason for poor rankings
• If a spider cannot access or read your content you will not rank
• The speed at which you deliver content and the way in which you deliver it
are also factors
• So simple site architecture is key!

12. Architecture & Accessibility
How a user see your website?
How a user see your website?

13. Architecture & Accessibility
How GoogleBot see your website?
How GoogleBot see your website?

14. Architecture & Accessibility
How quickly do you deliver content?
– Dirty code
– Unnecessary files
– No compression
– Oversized images
– Server speed & pipe
Don’t waste Google’s time!
How is your sites speed?
How is your sites speed?

15. Architecture & Accessibility
• Clean navigation and site hierarchy
• Sitemaps (xml, video, images, mobile, news, html)
• Robots commands
• Duplication of content (canonical tags)
• Search engine Tools
• Coding methodology (Flex / AJAX)
• Code compliance W3C
• Accessibility standards WCAG 2.0
Key Indexation Factors
Key Indexation Factors

16. Content

17. Content
• Content is king!
• Search engines use content to understand, associate, grade
and rank your site
• Content should therefore be...
– rich to engage the user “Sticky”
– tailored to a search query
– structured
– unique, timely and RELEVANT.
RELEVANT
Ask yourself- Is my website the number one contextual
resource for my products on the web?

18. Content
• Text (News, PR, How to guides, Knowledge,
Product info)
• Interactive / UGC (User Generated Content)
• Images
• Infographics
• Video
• Music / Podcasts
• Applications
• Widgets / Games
Content Variations
Content Variations

19. Content
• Search engines are keyword driven
• Content must be relevant to the
keywords if it is to rank
• Over optimisation and spamming will
lead to penalties
• The right keyword mix is needed to
purvey the correct message within any
given page
Keywords
Keywords

20. Content
• Page title <TITLE>
• Meta Description
• Content title <H1>
• Sub headings <H2> <H3>
• First block of text
• Emphasised text
• Number of keyword instances
• Content “anchored” links
Key Content Components
Key Content Components

21. Authority

22. Categories of Authority

23. Age – How old is your site?
• Google gives great weight to sites
that have been around since day 0
• New sites will find it very hard to
compete in mature markets
• Unfortunately there is no way of
improving age - we can’t change
time!

24. Votes – Website Backlinks
A webpage with some authority
A webpage with little or no authority
A webpage with lots of authority
Internal web
pages
Externally
linked web
pages

25. Buzz – Brand Sentiment Online

26. The Algorithm

27. How Algorithm work?

28. Overall Ranking Algorithm

29. Personalized Search
“Personalized search delivers
results based on the things you
have searched for on Google
and the sites you have visited.

30. Google Updates

31. Cross-pollination of Campaigns
• SEO will improve on page quality score:
– Reduce CPC
• SEM will test ad copy to find the best for CTR / Time on Site and
Sales
– These can be implemented to SEO
• Improved SEO or core terms will allow for pausing of SEM
keywords / reduction in SEM costs
• One plus one equals three!
– Dual demographic targeting on core terms through multi
messaging

32. How we work?

33. Research
• First and foremost you must understand
what it is we need to achieve
– Metric
– Tracking
– Keyword selection
– Competitor analysis
• Understand the size of the task

34. Understanding the Competition
1
2
3

35. Understanding the Resources
• Manpower
• Technical skill sets
• Link building
• Content creation
• Execution

36. You cannot build a house in a day...
• SEO is a long term game. 6-12 months minimum should be
given to expect results. In a mature market plan for up to 2
years
• All SEO will be done in line with Google standards
• If you invest now SEO will deliver substantial long term
quality traffic for the future!
Again Ask yourself- Is my website the number one contextual
resource for my products on the web?

37. Media Mosaic
E9-10, NSEZ, Noida, India
91-120-4626502
www media-mosaic com
info@mosaic-service.com