MediaTree presentation for Jackson Hewitt

2. In this past decade, we have seen a shift in how we share
information, communicate, entertain ourselves, shop and
even connect with brands.
We now live in a multiscreen society. Laptops,
tablets and smartphones exist in the majority of homes.
And many homes have more than one. Everything we
want and do is a click — and now a swipe — away.
Because of this, consumers expect more.
Reward and incentive promotions must evolve
with technology to meet changing consumer
expectations. Digital Rewards make it easy for brands
to adapt to this new landscape.
Digital Rewards
Online Power, Real-World Reach
Over Half a Billion Codes Served

3. Customers receive your
offer via a branded card or
online.
They visit the website
provided and enter their
reward code.
They select their reward
from the available
options displayed.
How It Works
Customers enjoy their
gift courtesy of your
brand.
Digital Rewards
Online Power, Real-World Reach

4. Our Rewards
Digital Rewards
Online Power, Real-World Reach

5. Full Product Suite
Digital Rewards
Online Power, Real-World Reach
Made up of a full range of physical and digital products,
Digital Rewards include popular items that people love. With
our easy-to-implement platform, brands can offer these
relevant real world items at a fraction of their perceived
value.
You can also give the gift of even more choice with Digital
Choice. Create your own combination or choose from our
pre-made themes. Packages can be created to fit within any
price points or to target any audience.
Promotions that include Digital Rewards have it all: exciting,
relevant and popular incentives with an unlimited selection
that appeal to demographics across the board, including:

6. Applications
Digital Rewards
Online Power, Real-World Reach

7. Reward Cards
Light-weight and compact Digital Reward Cards
are great for most promotions.
Due to their naturally flexible nature and low-
shipping costs, delivering codes via branded cards
are one of our most popular delivery
methods.
• Compact and lightweight, cards are among
the easiest ways to deliver rewards.
• Cards hold inherent value with consumers.
• Dies are custom designed, so cards can be
created in virtually any shape.
Digital Rewards
Online Power, Real-World Reach

8. Direct Mail
Print codes on direct mail pieces for cost-effective
delivery. When you deliver codes via direct mail, the
total cost of a rewards campaign could be less than
the cost of shipping any other item. You can deliver
a full digital campaign for little more than the cost of
postage.
Perfect for thanking customers or rewarding them on key
events and dates, by including codes on your direct mail
pieces you can simplify your entire campaign.
• With direct mail, there are no logistic issues or
challenges
• Drop shipments simplify rewarding on key
points in a purchase cycle.
• The inclusion of high value rewards can help
improve response rates.
Digital Rewards
Online Power, Real-World Reach

9. Email and Online
By distributing codes virtually via email campaigns, Facebook
campaigns or targeted online advertising, high-value rewards
can be delivered without additional expense.
Include reward codes in emails, provide them with
completed online purchases, or distribute them for
desired actions, or give them as a contest or game
prize or as a sweepstakes reward.
•Our platform allows for easy and fast integration
into promotions of any size.
•Easily incent buyers with an instant gift-with-
purchase incentive.
•This flexible solution allows you to quickly reward
consumers for completing online actions.
Digital Rewards
Online Power, Real-World Reach

10. Digital Rewards in Action
Digital Rewards
Online Power, Real-World Reach

11. Customer Gifts
Drive customer loyalty and stay top-of-mind with
targeted gifts and incentives. Provide rewards as high-
perceived value gift-with-purchase when customers
complete tax appointment.
Customer Gifts – Give gifts on targeted occasions
and key points in a relationship:
•Thanking customers for qualifying purchases
•Giving a gift on birthday or anniversary
•Show appreciation to existing or new customers
•Apologize for mistakes
Customer Incentives – Gifts are key for influencing
decisions. Encourage key actions:
•Reward when customers come in for an appointment
•Include as an incentive to bundle services
•Provide as high-perceived gift with purchase
•Reward for key actions in purchase cycle
Digital Rewards
Online Power, Real-World Reach

12. Easily Gift Employees, Too
Our gifting platform is not just for customers. We make it
easy to gift your employees, too — including floating or
seasonal employees.
Employee Gifts – Give gifts for targeted occasions
and key points in a relationship:
•End of season or surprise gifts
•Personal milestones or birthdays
•Service awards and anniversaries
•Incorporate gifts during the holiday season
Employee Incentives – Gifts are key for influencing
decisions:
•Reaching performance milestones
•Taking on extra shifts
•Spot rewards and recognition
•Encouraging employees to offer tax service upgrades

13. Use Studies
Digital Rewards
Online Power, Real-World Reach

14. United Airlines® often received letters from passengers
commending the exceptional service from its crew
members and were looking for a new way to assure
employees that they were recognized for their superior
performance. The development of a "Recognition Team"
and the creation of a "Voice of the Customer" program
provided a way to recognize and reward deserving crew
members, as positive customer testimonials would now be
rewarded with a card redeemable for an annual
subscription to a magazine of their choice.
To further motivate exceptional service, employees
receiving multiple accolades would receive an additional
card redeemable for Movie Tickets, or DVDs and Pizza.
With increased industry competition and rising costs,
United Airlines realized that acknowledging and rewarding
their employees would lead to increased employee
productivity and result in higher customer satisfaction
Branded Cards
Digital Rewards
Online Power, Real-World Reach
Use: Employee Rewards Industry: Travel & Tourism

15. Kohl's® , which operates over 1,000 retail locations in 49
states, was looking for an easy way to reward in-store
associates across the country. They needed an incentive
that could be easily distributed when associates delivered
on one of four predetermined initiatives. They also needed
something to fit within budget that was relevant among
their employees.
They decided to go with reward cards that provided
immediate spot prizes, capturing the most of each positive
achievement. These high-valued incentives gave
employees the ability to choose what they wanted most.
The compact size of the reward eliminated logistics issues
associated with a campaign of this size. More importantly,
shipping and storing cards to each location was very easy.
Branded Cards
Digital Rewards
Online Power, Real-World Reach
Use: Employee Gift Industry: Retail

16. When Macy’s® instituted a fun and easy spot reward
campaign, they needed a compelling reward that could be
included in the team building program. Since they could be
easily distributed, quickly delivered to stores across the
country and were redeemable for valuable rewards, Digital
Reward Cards made for a incentive reward, even for such
a massive campaign.
•Reward cards made it easy for managers to
have something on hand to provide on the spot
•Shipping cards was cost-effective and simplified
delivering rewards to each location
•The reward cards themselves offered positive
messaging, extending the campaign’s reach
•The custom landing page continued this
campaign messaging and further thanked
employees
Branded Cards
Digital Rewards
Online Power, Real-World Reach
Use: Employee Gift Industry: Retail

17. PNC Bank® was looking for a unique way to get
customers to sign up for their new banking program. The
program, PNC Virtual Wallet® , allowed members to
manage their bills and other financials online.
PNC decided to hand out branded Music Download Cards
to all customers who set up a meeting and showed
interest in the bank's new service. Once customers
received their card, they were directed to a branded
landing page where they got to choose any song of their
choice from a music platform that offers over 6.6 million
tracks.
Reward cards are compact, lightweight and a cost-
effective way to distribute rewards. Because music is
universally appealing, Music Download Cards were the
perfect incentive to get customers talking about PNC's
new program.
Branded Cards
Digital Rewards
Online Power, Real-World Reach
Use: Customer Gift Industry: Banking & Financial

18. A leading insurance provider was interested in
establishing a long-term relationship with the children of
policyholders. By printing codes in custom-made direct
mail birthday cards, the insurance company was able to a
distribute high-value Music Download offerings for under
$3 each, which was less than just shipping other equal-
value items.
When codes are printed on promotional direct mail pieces,
the total cost to deliver each reward is just the price of
postage.
•No logistics issues or challenges
•Deliver for little more than the cost of a stamp
•Drop shipments simplify rewarding on key points
in a purchase cycle
•The inclusion of high value rewards can help
improve response rates
Direct Mail
Digital Rewards
Online Power, Real-World Reach
Use: Customer Loyalty Industry: Insurance

19. Wyndham Hotels was looking for a way to endorse their
new Wyndham Rewards Program and increase enrollment
among prospective customers. As an official sponsor of
the New York Yankees, they took to the field to promote
their new platform amongst the Yankees' most loyal fans
as a game day giveaway.
Wyndham rewarded each fan with one music download,
along with a sweepstakes offer for four Yankees tickets.
The music was delivered on a custom shape No-Tangle
Card, wrapped with accompanying earbud headphones.
Recipients of the giveaway were directed to the Wyndham
Rewards enrollment form to redeem their gift. Upon
completion of the survey, they were entered into the
sweepstakes and rewarded their free music.
Wyndham Hotel benefited from music's universal appeal,
helping them score big with this hit game day promotion.
Branded Cards
Digital Rewards
Online Power, Real-World Reach
Use: Event Giveaway Industry: Sports and Tourism

20. With the Hispanic community the fastest growing
demographic in the US, Citibank® sought an effective
way to communicate its credit card offer to this population.
International phone cards proved a useful solution to
satisfy this objective. In a selective direct mail campaign,
Citibank sent out Pre-Paid Phone Cards to customers.
The program was met with such success that it became a
staple of Citibank's Hispanic acquisition program.
Direct Mail
Digital Rewards
Online Power, Real-World Reach
Use: Online
Incentive
Industry: Banking

21. To attract top technology candidates, Intel® offered
popular and relevant Music Download Card incentives to
prospects who attended their recruitment events. This
product was an effective way to increase booth traffic and
helped Intel easily distribute a large number of rewards
with little effort.
Due to their naturally flexible nature and low-shipping
costs, delivering codes via branded cards remain one of
our most popular delivery methods.
•Cards are compact and lightweight
•They hold inherent value with consumers
•Cards are manufactured onsite in the U.S.A.
•Easiest way to deliver rewards for many
promotions
Branded Cards
Digital Rewards
Online Power, Real-World Reach
Use: Recruiting Industry: Technology

22. Sprint® was looking for an effective incentive solution to
convert mobile customers to paperless billing. By
distributing online reward codes, Sprint was able to easily
deliver a high-perceived value gift, resulting in over
300,000 conversions per month and $4 million in annual
savings.
Distributing codes via email campaigns and targeted
online advertising can deliver high-value rewards without
additional expense.
•Easy execution and fast implementation
•Zero delivery costs
•Easily incent buyers with instant gift-with-
purchase
•Flexible solution to reward consumers for
completing an action
Email & Online
Digital Rewards
Online Power, Real-World Reach
Use: Online
Incentive
Industry: Telecom

23. To stay fresh in the minds of purchasers, Dove looked to
social media to connect with new and existing customers.
A creative campaign was launched via Facebook offering
fans the ability to engage with the brand through a fun and
interactive game, with the opportunity to win prizes and
coupons. Facebook fans who successfully completed a
game received a digital reward code redeemable for a
prize.
Prizes included Music Downloads, eGift Cards, Movie
Tickets and more. To redeem the gift, the user was
directed to a personalized URL where he or she could
simply enter their reward code and redeem their prize.
Participants were also rewarded with a valuable product
coupon.
Social Media
Digital Rewards
Online Power, Real-World Reach
Use: Customer Loyalty Industry: CPG

24. Since 1995, Digital Rewards have powered promotions for some of the world’s most well-known and
respected brands spanning all industries.
In Good Company
Digital Rewards
Online Power, Real-World Reach