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Spicy laws of Marketing to shake your customer  PART - 2
LAW OF CATEGORY
If  you can’t be  the   first  in a  category , then set up a   new category ,  you can be   first   in!
CRAY  DECIDED NOT MAKE PCs, AS THEY WERE NOT THE FIRST ONES TO DO SO. they invented a new category that they could lead -  SUPERCOMPUTER Cray is now a 1000 million $ company.
that is why  Convex  invented the  first   mini supercomputer   category... … that is why  Commodore  International invented  first   multimedia computer   category.
…  that’s why  Hertz  invented a  new category  of  car rental …
that’s the reason why  coke  has been  selling refreshment  !!!
WHAT  CATEGORY   is your  BRAND   FIRST  IN ?
What?  Brand Oriented thinking? Everyone talks about their brand … think categories … forget brands  ! PROSPECTS ARE ON DEFENSIVE... WHEN THEY HEAR BRANDS.
If you’ve set up a new category... You become the first You are the leader PROMOTE  IT ! You have no  competition

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Spicy laws of marketing to shake your customers - 2

  • 1. Spicy laws of Marketing to shake your customer PART - 2
  • 3. If you can’t be the first in a category , then set up a new category , you can be first in!
  • 4. CRAY DECIDED NOT MAKE PCs, AS THEY WERE NOT THE FIRST ONES TO DO SO. they invented a new category that they could lead - SUPERCOMPUTER Cray is now a 1000 million $ company.
  • 5. that is why Convex invented the first mini supercomputer category... … that is why Commodore International invented first multimedia computer category.
  • 6. … that’s why Hertz invented a new category of car rental …
  • 7. that’s the reason why coke has been selling refreshment !!!
  • 8. WHAT CATEGORY is your BRAND FIRST IN ?
  • 9. What? Brand Oriented thinking? Everyone talks about their brand … think categories … forget brands ! PROSPECTS ARE ON DEFENSIVE... WHEN THEY HEAR BRANDS.
  • 10. If you’ve set up a new category... You become the first You are the leader PROMOTE IT ! You have no competition