Becoming platforms: Harnessing the power of communities, beyond crowd-sourcing and openness.
This lecture was given on request to the Chamber of Commerce of Forlì-Cesena.
The original topic was "crowdsourcing" but it's now pretty obvious that there's no such thing as crowdsourcing anymore.
Indeed crowdsourcing is still an old-fashioned way of looking at peers and producers (exploitation): the switch that all businesses and organizations must undertake now is that towards 100% collaborative organization, which relates with peers and users in a co-creative way, becoming an "enabler". For those interested you should look into this post http://bit.ly/PostCapitalismAndPlatforms
9. "the act of a company or institution taking
a function once performed by employees
and outsourcing it to an undefined (and
generally large) network of people in the
form of an open call. This can take the
form of peer-production (when the job is
performed collaboratively), but is also
often undertaken by sole individuals."
19. "It takes all the
running you can do,
to keep in the same
place.“
For an evolutionary system, continuing
development is needed just in order to maintain
its fitness relative to the systems it is co-
evolving with.
Red Queen Effect
24. Town Planners
Standardized demands,
growing competition.
Essential cost of doing
Business.
Self disruptions while
optimize for operations.
Ecosystems
& Industrialization
CC Credits http://www.flickr.com/photos/gregloby/2961935325
29. • above the interface*: higher
value systems (use case
innovation)
• under the interface*: process
maturity, elastic provisioning,
measuring (competition)
ValueChaininnovations
34. Long tail = Diversification
Diversification = Niches
Niches = Economies of Scope
35. “Economies of scope refers to
lowering the average cost for
a firm in producing two or
more products”
36.
37. “Toolkits for user
innovation allow producers to
abandon attempts to
understand user needs in favor
of transferring it to users along
with an appropriate toolkit".
Eric Von Hippel
38. “Unleash your creativity by customizing
select products to create exactly what you
want with eBay Exact. Simply select a
product, choose a design, and add your
own personal flair to create a unique item
for yourself or someone special”
39.
40.
41. "Once you finish
assembling it, you’re
emotionally attached
to that.
You’ve basically gone
through the process to
build your own phone”
Moto X head product manager - Lior Ron
91. David De Ugarte, Las Indias
“In a time when technologies have
drastically reduced the efficient scale of
production, capital, instead of adapting
itself to this reality, has fled towards the
opacity of securitization and large-scale
short selling. “
92. Paul Polman, Unilever CEO
“companies are waking up
and realising that they can
be inside the tent, shaping
solutions, future-proofing
their businesses”
101. “Our job is to pick the best path to
support that community. I can give
you many examples where our gut
told us one thing and the community
pulled us in another, better
direction.”
Nathan Seidle, Founder of Sparkfun
111. Channels must be implemented to
facilitate emerging value
exchanges.
In platforms, currencies such as
trust and reputation may be
required to facilitate transactions
and should be clearly valued.
113. To be used:
• Design with platforms in mind
• Identify value creation contexts
• Identify peer segments and actors
• Identify opportunities (emerging transact.)
• Create new channels
• Identify community support services
• Identify exchange currencies
114. Rel. in June 2013
as an iteration of the
Business Model Canvas
Key community
Feedbacks:
- doesn’t show logical
value flows
- BM Canvas structure not
good for non linear
business
- doesn’t model platform
lifecycle
- doesn’t help to hack
growth
115. Now working on a
“Platform Design Toolkit”
(more than a single canvas)
130. How is the value
extracted and in what
forms?
131. iOS
App store
Developers
Indie studios
Dev houses
App purchase
App review
App recommen.
App store
IDE
App checking
Promotions
Apple
AD network
Payment GW
New Use Cases
Cash flows for
devs
Brand visibility
Ad interaction
Users
Tech Firms
SMBs
WWDC
30% fee on transactions
IDE access fee
Apps purchase / Money Reviews / Cred
132. Wordpress
Developers
Bloggers
Agencies
Wp.org
Wordpress SW
Wordcamp
Runnnig Wp.org
Wordpress
New Use Cases
Brand visibility
Starting a blog
WP.com upgrades / Money Reviews / Cred
Tech Firms
Premium Theme
purchhase
wp.com
Purchases on
Third party shops
Upgrading a blog
Wp.com
Third Party
marketplaces
Personalized L&F
Third party
stores/ecosystem
Browser
providers
Developers
WP backends
LAMP Stack
WP.com Theme upgrades / Money Free Code
Fees for services