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Economy
#Sharing
(and real promises behind a collaborative and shared economy)
the buzzword of the moment
Simone Cicero
me...
Founder
Blogger and Editor
Core Member
Event Chairman
Int.l Branches Chair
future is
a bit of history
picture credits: Seagle
1983 1991
2001
2006
Digging deep into
the promises of
Internet mediated
mass collaboration
2007
Anticipating much of
the new approaches to
consumption and
ownership
2008
picture credits: Cidsoe
picture credits: Images Money
2009“challenged the
conventional wisdom
that common property
is poorly managed and
should be either
regulated by central
a...
In the meantime: Social Networks
Chris Anderson
2010
First to explain the
collaborative
consumption trend
in details
Getting mainstream in business thinking
OuiShare Fest, 2nd-4th May
A grassroot, emerging stewardship movement
picture credits: stefanoborghi.com
main
motivations3
From Altimeter’s The Collaborative Economy
http://www.altimetergroup.com/research/reports/collaborative-economy
A rising friction
between capital
and society
Disownership
Pervasive
Internet
Keynote 2012
“We're just increasing our
humanness and our ability to
connect with each other, regardless
of geography”
Amb...
“you cannot ignore the growth of social media,
which will be ruthless to businesses that are
judged to be making the world...
Rational Benefits
1. Financial – saves me money
2. Environmental – is good for the environment
3. Lifestyle – provides me ...
Source: Campbell Mithun research
Emotional Benefits
1. Generosity – I can help myself and others
2. Community – I'm valued...
fundamental
aspects4
consumption
“collaborative consumption
describes the shift in consumer
values from ownership to access.
Together, entire communities a...
“collaborative consumption
describes the shift in consumer
values from ownership to access.
Together, entire communities a...
“The new status symbol isn’t
what you own - it’s what you’re
smart enough not to own.”
Airbnb
Rent a Room renting
Airbnb.com
11/10/2013
2008
11/10/2013
2010
11/10/2013
2012
“Earn up to $1000 a month renting your car
We pre-screen all drivers and provide $1 million insurance on every rental.
You...
EatWith
Cook for strangers (and meet) sharing
SwapClub (Italy)
Swat stuff
swapping
Production
Production
Knowledge and
information
Finance
and
Capital
Work and
infrastructures
Design
Organizations
Task Rabbit
Particles of work
Work
Local Motors
A distributed car manufacturer: customer/user
participates to the design and build phase
(people actually bui...
Coworking (Turin Toolbox)
A shared office with shared creation contexts
Infrastructures &
contexts
Infrastructures &
contexts
Techshops
Uno spazio di lavoro condiviso per creatività,
artigianato, meccanica, elettronica
Knowledge
Information
Knowledge
and tools
Knowledge
and tools
Knowledge
and tools
Organizations
FinanziamentoCapital
Finanziamento
Financial
Tools
Produzione
=
Conoscenza
Organizzazio
ni
Finanza
A general trend: exponential growth (network effects)
differences
common
aspects2
Disintermediation (p2p)
Efficiency
Unused Resources
Don’t reinvent the wheel
Key challenges
“In short, Software is
eating the World”Marc Andressen
Abundance
economy
Economics is: "the science
which studies human
behavior as a relationship
between ends and scarce
means which have alterna...
People vs Profits (business as usual)
Gentrification
Lobbying frictions
Aprile
Luglio
July
Sept.
solidarity deregulation
Abundance
through
Informal
Economy
Everybody should be able to
participate
http://bit.ly/wontberegulated
Laws are inadequate
taxes
insurance
certifications
and permits
…
“Fundamentally, economic value is
created from economic inefficiencies ...
While this all started slowly, today
(thanks to...
Social intervention
contexts
Cities: places for sharing
offline + online
• SHAREABLE
TRANSPORTATION
• FOOD AND THE SHARING
ECONOMY
• SHAREABLE HOUSING
• JOB CREATION AND THE
SHARING ECONOMY
Areas...
“The Sharing City not only creates new jobs, increases income and
efficiently uses resources, but it will reproduce commun...
•Support to sharing nonprofits and
corporations
• Promotion of sharing enterprises
• Publicizing Seoul’s brand as the
Shar...
Enhanced
G-Local
Economies
What’s the
role of the
state?
“to create a climate that empowers local
people and communities, building a "big
society" that will take power away from
p...
“the partner state, is a state form that
enables the social creation of value by its
citizens. It protects the infrastruct...
“This transition will take the country from a phase of
dependence on finite resources to one of infinite resources,
such a...
Best
Opportunities3
Generate extra
income: share car,
house, tools, work1
Entrepreneurship:
know and learn to use
new tools2
Social Enterprise:
prepare for the social,
participative welfare era3
“Social enterprise
an organization
applying
commerci...
PAPER SULL INDIVIDUALISMO
thanks!(and stop with buzzwords
it’s time for the Homo Collaborans)
Simone Cicero
meedabyte
And HUGE thanks to:
Since his presentation is strongly
based on collaborative efforts and
previous presentations.
Special ...
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
Enhanced G-Local Economies
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Enhanced
G-Local
Economies

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