3. Table 4.1 A Comparison of Primary and Secondary Data
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14. Figure 4.3 A Classification of Secondary Data A Classification of Secondary Data Secondary Data Internal Requires Further Processing Ready to Use Published Materials Computerized Databases Syndicated Services External
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17. Figure 4.4 A Classification of Published Secondary Sources Published Secondary Data General Business Sources Other Government Publications Census Data Government Sources A Classification of Published Secondary Sources Guides Directories Indexes Statistical Data
18. Figure 4.5 A Classification of Computerized Databases Computerized Databases Online Internet Offline Special Purpose Databases Directory Databases Full- Text Databases Bibliographic Databases Numeric Databases A Classification of Computerized Databases
23. Figure 5.3 A Classification of Syndicated Services Unit of Measurement Households/ Consumers Institutions A Classification of Syndicated Services
24. Figure 5.4 A Classification of Syndicated Services: Household/Consumers Household Consumers Surveys Mail Diary Panels Electronic Scanner Services Psychographic & Lifestyles General Advertising Evaluation Media Purchase Scanner Diary Panels Volume Tracking Data Scanner Diary Panels w/ Cable TV A Classification of Syndicated Services: Household/Consumers
25. Figure 5.5 Classification of Syndicated Survey Research Surveys by Syndicated Firms Periodic Panel Shared Psychographic and Lifestyles General Advertising Evaluation Classification of Syndicated Survey Research
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32. Figure 5.6 Classification of Syndicated Services: Institutions Classification of Syndicated Services : Institutions Institutions Retailers Wholesalers Industrial Firms Audits Direct Inquiries Clipping Services Corporate Reports