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Secondary Data
What is Secondary Data? ,[object Object],[object Object],[object Object]
Table 4.1 A Comparison of Primary and Secondary Data
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is the Secondary Data appropriate for your study? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Additional Questions to Ask ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Secondary Data Study Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Index of Retail Saturation ,[object Object],[object Object],[object Object],[object Object]
Example Using the Index of Retail Saturation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plagiarism ,[object Object]
Tips for Avoiding Plagiarism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Copyright Permission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 4.3 A Classification of Secondary Data A Classification of Secondary Data Secondary  Data Internal Requires  Further  Processing Ready to  Use Published Materials Computerized Databases Syndicated Services External
Sources of Secondary Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources of Secondary Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 4.4 A Classification of Published Secondary Sources  Published Secondary Data General Business Sources Other  Government Publications Census Data Government  Sources A Classification of Published Secondary Sources Guides Directories Indexes Statistical Data
Figure 4.5 A Classification of Computerized Databases  Computerized Databases Online Internet Offline Special Purpose Databases Directory Databases Full- Text Databases Bibliographic Databases Numeric Databases A Classification of Computerized Databases
National Trade Data Bank (NTDB) ,[object Object],[object Object],[object Object]
Examples of Information Contained in the NTDB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Syndicated Sources of Secondary Data
Syndicated Sources (Services) ,[object Object]
Figure 5.3 A Classification of Syndicated Services Unit of Measurement Households/ Consumers Institutions A Classification of Syndicated Services
Figure 5.4 A Classification of Syndicated Services: Household/Consumers Household Consumers Surveys Mail Diary Panels Electronic  Scanner  Services Psychographic  & Lifestyles General Advertising  Evaluation Media Purchase Scanner  Diary  Panels Volume  Tracking  Data Scanner Diary  Panels  w/ Cable TV A Classification of Syndicated Services: Household/Consumers
Figure 5.5 Classification of Syndicated Survey Research Surveys by Syndicated Firms Periodic Panel Shared Psychographic and Lifestyles General Advertising Evaluation Classification of Syndicated Survey Research
Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Diary Panels ,[object Object],[object Object]
Consumer Diary Panels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Electronic Scanner Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 5.6 Classification of Syndicated Services: Institutions Classification of Syndicated Services : Institutions Institutions Retailers Wholesalers Industrial Firms Audits Direct Inquiries Clipping Services Corporate Reports
Syndicated Data from Institutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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497secondary

  • 2.
  • 3. Table 4.1 A Comparison of Primary and Secondary Data
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Figure 4.3 A Classification of Secondary Data A Classification of Secondary Data Secondary Data Internal Requires Further Processing Ready to Use Published Materials Computerized Databases Syndicated Services External
  • 15.
  • 16.
  • 17. Figure 4.4 A Classification of Published Secondary Sources Published Secondary Data General Business Sources Other Government Publications Census Data Government Sources A Classification of Published Secondary Sources Guides Directories Indexes Statistical Data
  • 18. Figure 4.5 A Classification of Computerized Databases Computerized Databases Online Internet Offline Special Purpose Databases Directory Databases Full- Text Databases Bibliographic Databases Numeric Databases A Classification of Computerized Databases
  • 19.
  • 20.
  • 21. Syndicated Sources of Secondary Data
  • 22.
  • 23. Figure 5.3 A Classification of Syndicated Services Unit of Measurement Households/ Consumers Institutions A Classification of Syndicated Services
  • 24. Figure 5.4 A Classification of Syndicated Services: Household/Consumers Household Consumers Surveys Mail Diary Panels Electronic Scanner Services Psychographic & Lifestyles General Advertising Evaluation Media Purchase Scanner Diary Panels Volume Tracking Data Scanner Diary Panels w/ Cable TV A Classification of Syndicated Services: Household/Consumers
  • 25. Figure 5.5 Classification of Syndicated Survey Research Surveys by Syndicated Firms Periodic Panel Shared Psychographic and Lifestyles General Advertising Evaluation Classification of Syndicated Survey Research
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Figure 5.6 Classification of Syndicated Services: Institutions Classification of Syndicated Services : Institutions Institutions Retailers Wholesalers Industrial Firms Audits Direct Inquiries Clipping Services Corporate Reports
  • 33.