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Rich Man Poor Man
List Building
Growing email list is the single best
thing you can do for your business
Too much money
and not enough time or patience?
(pssst... can I have your number?)

Gil Elvgren “All Set”, 1956
Rich Man’s
LIST BUILDING TIPS
#1. Buy a List

...BOO!
#1. Buy a List

...BOO!
You’ll end up with untargeted,
unresponsive list
Can’t sell a steak to a vegetarian...
#2. Banner Advertising
Ever heard of banner blindness?

Still there.
#3. Buy Ezine Solo Ads
Find good lists and it’s definitely
worth it
#4. Google Adwords
#5. Facebook Ads
Might be worth it if you know
what you are doing
Poor Man’s
LIST BUILDING TIPS
you know... for the rest of us
#6. Cross promotion
Approach other bloggers in your niche
and agree to tell your list about their
newsletter, if they do the same for you
#7. Product bonus
Give away your freebie as a bonus
to another blogger’s product.
#8. Give an incentive
give away something special to a
random subscriber to your list.
a gift card, a premium
product, a service, etc.

For instance,
This will give your readers
incentive to get on your list and
stay on your list
#9. Password protect your posts
Set a password for your popular
posts or for a part of a post.
#10. Leverage other blogs
Round up a few bloggers and each of
you will write a post promoting each
other’s newsletter and/or freebies.
#11. Hold back
Give away a part of your freebie
without an optin, but do ask readers
to subscribe to get the rest.
#12. Let others give away your freebie
Many bloggers don’t have a freebie of
their own to build their list with.
You can let them give away yours and
suggest the readers join your list for
more great stuff
Don’t have a freebie to

start building YOUR list?
You can have my

"Mommy, Where Does My Traffic Come From?"
traffic report

Download Traffic Report Here

Click the button
More List Building Tips?
I has them...

21 Powerful List Building Tips Rich
Man and Poor Man Style
Click the title

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Rich Man, Poor Man List building: List Building Tips for Everyone